Harnessing the Power of Pinterest for Authors, Illustrators, and Publishers

Discover the path to Pinterest success with Deb Gonzales - author, educator, and Pinterest Marketing Specialist: Learn how to unleash your creativity and captivate your audience on this dynamic platform!

No matter the genre, age-level, or subject-matter, with over 489 million people using Pinterest on a monthly basis, all authors, illustrators, publishers, and book sellers need to establish a viable presence on this robust, yet daunting platform. Upon completion of this workshop, participants will comprehend the following aspects of this intriguing marketing platform:

• Pinterest Basics: Pinterest is a Visual Search Engine centered around visual content, primarily images and videos, with less emphasis on text-based updates and status posts.

• The Psyche of the Pinterest User: Inspiration Seekers, Project Planners & Idea Discoverers

• Direct Sales on Pinterest: Pinterest's advertising model is based on promoting pins and driving users to external websites, making it well-suited for e-commerce and product discovery.

• Evergreen Content: Pinterest pins have a longer shelf life as compared to posts on traditional social media platforms. 

• The infinite possibilities for establishing and maintaining visibility on the platform has for book creators and book sellers worldwide. 

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Appropriate Audience: All Authors, Illustrators, Book Sellers, and Book Creators