Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, publishers can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched.

Learn how to leverage:

• Audience insights

• Marketing trends

• Pre-planned marketing campaigns

Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery. And, because pins have a longer shelf life as compared to posts on traditional social media platforms, thoughtful and strategic marketing efforts become an investment in visibility longevity.

Designed specifically for publishers, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest.

Each 1-hour IBPA PubU Online webinar is followed by an optional half-hour community discussion

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In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book marketing, highlighting its evergreen appeal across genres and the remarkable returns of its advertising platform.