Pin Lit Collective Coffee Chat!
Join us for a free pre-launch Coffee Chat and discover how the Pin Lit Collective can help you grow and flourish on Pinterest. Whether you're a DIY marketer or seeking collaboration, this informal chat will give you a sneak peek into our quarterly program designed to empower book creators and sellers.
Come connect with like-minded individuals, ask questions, and learn more about how to nurture your Pinterest platform and elevate your marketing strategies. We can’t wait to share this exciting journey with you!
Beyond the Launch: Evergreen Marketing with Pinterest | SCBWI-Indiana
In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book marketing, highlighting its evergreen appeal across genres. Tailored to elevate an author or illustrator's connection with their intended audiences on the platform, participants will discover that Pinterest is the perfect place for all book creators no matter what their stage in the publishing journey may be.
Special note! You may book a 30-minute audit session with Deb starting from the day after the event to September 17, 2024. | Unlock the full potential of your Pinterest presence with our specialized audit service, tailored exclusively for book creators and sellers. Led by Debbie Gonzales, founder of Pin Lit Marketing, an agency dedicated to catapulting your marketability, visibility, and academic credibility on one of the most influential platforms for promoting books, products, and services.
PinPerfect: Elevate Your Branding on Pinterest with Marianne Touw
You’re invited to join our free workshop ‘PinPerfect: Elevate Your Branding on Pinterest.’
For this workshop we invited our own team member Marianne. Besides Pinterest she is passionate about branding and website design. She helps creatives like you build their business by creating resonant branding and captivating websites that connect with their ideal clients.
In this workshop you’ll learn:
How branding can bring your Pinterest marketing to the next level.
How to design a professional brand board in Canva.
So you will….
Establish a consistent look and feel (AKA visual identity 😉) on Pinterest and across all platforms you use for your business.
Attract the right audience.
Save time and energy by knowing your branding elements
Always be ‘on brand’!✨
Feel confident about your branding because it really reflects you and your (business) personality.
Participants will receive a comprehensive guide detailing steps to create their own Brand Board!
REGISTER FOR THE EVENT HERE!!!!!
This event is going to be PINtastic! We look forward to seeing you then.
Beyond the Launch: Harnessing the Evergreen Marketing Power of Pinterest (for PAL Members) | SCBWI-New Jersey
In this 2-hour on-line session you'll discover the enduring allure of Pinterest. Deb Gonzales, owner and founder of PinLit, a marketing company solely devoted to supporting Kid Lit authors will highlight its advertising prowess, visual appeal, and potential for audience growth. Designed specifically for PAL members, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest. Participants will be led through an exercise in which they will discover how to capture the power of Pinterest to showcase their books, programs, and services.
Why Pinterest?
Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, creators can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched. A few benefits of Pinterest:
Audience insights and marketing trends are easily identifiable, allowing marketers opportunities to preplan marketing campaigns.
Perfectly suited to support any genre
Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery.
Pins have a longer shelf life as compared to posts on traditional social media platforms, so thoughtful and strategic marketing efforts become an investment in visibility longevity.
Deb has agreed to offer one free Pinterest Platform Audit
The Pinterest Platform Audit Package will help transform your Pinterest strategy.
What's included:
Assessment of your current Pinterest account, evaluating your boards, pins, and overall strategy to identify strengths and areas for improvement.
Website Structure Analysis: Assessment of the digital marketability of your website to ensure it's optimized for Pinterest-driven traffic, focusing on seamless integration and user experience.
Actionable Enhancement Strategies: Receive a tailored list of recommendations designed to boost your Pinterest visibility. From SEO-rich pin descriptions to board organization, Deb will review everything you need to stand out.
Pinterest for Publishers: Harnessing the Evergreen Marketing Power of Pinterest
Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, publishers can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched.
Learn how to leverage:
Audience insights
Marketing trends
Pre-planned marketing campaigns
Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery. And, because pins have a longer shelf life as compared to posts on traditional social media platforms, thoughtful and strategic marketing efforts become an investment in visibility longevity.
Designed specifically for publishers, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest.
Each 1-hour IBPA PubU Online webinar is followed by an optional half-hour community discussion
In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book marketing, highlighting its evergreen appeal across genres and the remarkable returns of its advertising platform.
Write | Publish | Sell & Women in Publishing Summit
Harnessing the Power of Pinterest for Authors, Illustrators, and Publishers
Discover the path to Pinterest success with Deb Gonzales - author, educator, and Pinterest Marketing Specialist: Learn how to unleash your creativity and captivate your audience on this dynamic platform!
No matter the genre, age-level, or subject-matter, with over 489 million people using Pinterest on a monthly basis, all authors, illustrators, publishers, and book sellers need to establish a viable presence on this robust, yet daunting platform. Upon completion of this workshop, participants will comprehend the following aspects of this intriguing marketing platform:
Pinterest Basics: Pinterest is a Visual Search Engine centered around visual content, primarily images and videos, with less emphasis on text-based updates and status posts.
The Psyche of the Pinterest User: Inspiration Seekers, Project Planners & Idea Discoverers
Direct Sales on Pinterest: Pinterest's advertising model is based on promoting pins and driving users to external websites, making it well-suited for e-commerce and product discovery.
Evergreen Content: Pinterest pins have a longer shelf life as compared to posts on traditional social media platforms.
The infinite possibilities for establishing and maintaining visibility on the platform has for book creators and book sellers worldwide.
Appropriate Audience: All Authors, Illustrators, Book Sellers, and Book Creators
Join us for a Pin Lit Coffee Chat: Unveiling the Keyword Determinator
Calling all marketing superheroes!
Are you ready to take your marketing strategy to the next level? Join us for a thrilling one-hour Coffee Chat on Zoom, where we'll unveil a powerful tool that will change the way you approach keywords: The Keyword Determinator.
During our Coffee Chat, you'll discover how this remarkable tool can help you:
Unleash the full potential of your marketing strategies.
Identify who your target audience truly is.
Craft keyword strategies that resonate with your audience.
Elevate your brand, book, programs, and services to superhero status!
But that's not all! We encourage you to bring your own "superhero" questions, challenges, and marketing dilemmas. Our team of experts will be there to provide personalized insights and solutions.
Don't miss your chance to become a marketing superhero!
Join us for this FREE event, and let's embark on an exciting journey towards marketing excellence.
REGISTER HERE!!!!
Superheroes assemble! Together, we'll activate the power of The Keyword Determinator and unlock a world of marketing possibilities.
Stay tuned for more updates and surprises leading up to the event. Get ready to supercharge your marketing strategy and soar to new heights!
We can't wait to see you there!
PINTEREST POWER FOR KIDLIT ILLUSTRATORS!
Pinterest, a popular, free platform for image sharing and bookmarking, has long held a unique place on the Web. It's a visual search engine distinguished by evergreen content.
If Facebook, Instagram, and TikTok are social media's noisy bars where posts are soon lost and forgotten, Pinterest is the library where content gets indexed, sorted and distributed to those who are looking for it.
This makes Pinterest ideal for the publishing and art worlds, suggests PinLit founder Debbie Gonzales. "It's perfectly designed to showcase the nuances and artistic techniques incorporated in one’s portfolio," she says.
"With the wide range of pin-crafting options available – Video, Static, and Video Pins to name just a few – the only limitation for self-expression is an illustrator's creative mind."
Debbie Gonzales will show you how Pinterest can enhance your online visibility and drive viewers to your website. Debbie is a children's book author, educator, former SCBWI regional advisor and founder of PinLit, the Pinterest marketing agency for kid lit creators and publishers.
Pin Lit Coffee Chat
Have questions about the functionality, viability, and practicality of establishing a presence on Pinterest? Join us on Tuesday, March 21 at 1:00 to 2:30 EST when we will answer your questions, calm your nerves, and discover ways for to showcase the wonder that is you on the platform!
Access this link to register for the free event. We’re looking foward to spending time with you then!
Pinewood Ravine Writers' Retreat, Volume 4
Friday 7/23 5:00ish: gather, talk, eat, drink
7:00ish: Michelle Houts will be our Keynote speaker. If you're not familiar with our Michelle and her work, check out her website
Evening: music and/or bonfire and/or storytelling, etc.
Saturday 7/24: Morning: Picture book author/ marketing expert Debbie Gonzales will share her expertise and answer any questions you may have. Here's Debbie's website.
Afternoon: YA author Joel Shoemaker will share his writing and publishing journey. Check out his book. He finished it last year during the Writer's Retreat!
Throughout the day time to write, share with each other, get feedback, and more eating
Evening: music and/or bonfire and/or storytelling, etc.
Sunday 7/25: Morning: Talk by multiple-award winning Candace Fleming
More time for writing and sharing, and adieus until next year, July 28-30!
Super Sonic Summer Spruce Up | June 1 to 30
Super Sonic Summer Spruce Up | $500.00
60-minute One-On-One Strategy Session
Updated Keyword Bank
SEO-Optimized Bio
SEO-Optimized 4 New Niched Boards
10 New Optimized Organic Pins
1 Idea Pin
Content Strategically Uploaded on Client Pinterest Platform
30-minute One-On-One Wrap-Up Call
Service offered to individuals with Business Accounts only
30-day process
Thank you for your interest in the Pinterest Marketing Super Sonic Summer Spruce Up package. You are wise to get a jump on the Back-to-School and Holiday trends now, while we’re slathering ourselves with suntan lotion
Coffee Chat: Become a Pinterest Partner!
Pinterest Partners is a program designed to serve small groups of authors and illustrators who desire to develop a shared marketing platform on Pinterest.
A PUBLICITY PLAN FOR THE RELUCTANT MARKETER
Texas: Houston | February 2022 Houston Chapter Zoom Meeting (scbwi.org)
Being a 60-something-aged debut picture book author, Debbie approached her marketing plan using strategic, well-researched methods, which she is eager to share. In this session, participants will create and clarify their outreach strategies by applying principles developed by contemporary marketing masters such as Tim Grahl, Michael Hyatt, and Derek Sivers, to name a few. A reading list is included as reference.
Debbie Gonzales is an author, an educator, and a Pinterest Marketing Specialist. She’s the author of six transitional readers for New Zealand publisher, the non-fiction picture book GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS and the host of Guides by Deb, a website consisting of over 300 standards-aligned educator guides for all genres. Deb serves as a member of the Michigan Reading Association board. She earned her MFA in writing for children and young adults from the Vermont College of Fine Arts. Learn more about Deb and her many projects by accessing her websites at debbiegonzales.com and guidesbydeb.com.
Topic: Monthly Chapter Meeting 2022
Time: Feb 7, 2022 07:00 PM Central Time (US and Canada)
Summer Reading Book Club Coffee Chat
Your books are great, but how are you getting them into your readers’ hands?
LET US HELP. JOIN THE BOOK CLUB!
ANNOUNCING THE FIRST ANNUAL PINTEREST PALS SUMMER READING BOOK CLUB!
Summer is just around the corner, and parents are searching for good books for their kids to read.
Let your readers find YOU by joining the Pinterest Pals Summer Reading Book Club and Pinterest!
Want to participate but don’t have a Pins by Deb presence on Pinterest? Not to worry.
Join the Fun Pack by April 30 and you’re in.
But how?
Join Deb & Tay for a Pinterest Pals Summer Reading Book Club meet-up via Zoom OR visit the Pinterest services tab on this site to find out how to join!
What do you say, Pinterest Trendsetters? Let’s do this!
Date: Tuesday, April 27th
Time: 1:30 EST
Location: Via Zoom
SCBWI-MI Conference: 8:00 AM-8:30 AM (ALL) Coffee Chat –There’s a Place for You on Pinterest: A Q&A Session with Deb Gonzales
Pinterest is the fastest growing, most exciting, marketing platform in the world. Book creators, of every kind, need to establish some kind of presence on it. During this Coffee Chat, Pinterest marketing specialist, Debbie Gonzales, will present a brief overview of basics and benefits of the platform followed by a Q&A discussion. Learn more about Deb and her Pinterest marketing business at www.debbiegonzales.com.
Hey there, session attendees! Thank you for coming to my session.
Feel free to access any information you would like from the links below. Also, contact me if you have any questions about marketing yourself or your fine work on Pinterest!
Thank you for attending my session. Reach out if I can be of any help to you.
Debut Author Group
Hey, gang!
Let’s have some fun with Pinterest. What do you say?
Here are a few goodies for you. A little something to remember me by. :-)
Thank you for our time together. Let me know if I can ever be of help to you.
deb
Pin Clinic: Make Pinterest Graphics Like a PRO!
Learn how to make graphics like a pro from a professional graphic designer!
Make your social media posts pop! Get noticed. Get creative! Have fun!
Join Deb & Taylor Gonzales for a workshop focusing on graphics design basics and real-time graphic-crafting demonstration via Zoom. The content presented in this session is adaptable for any social media platform or personal use.
Share the Love: A Content Creation Workshop
Share the Love: A Content Creation Workshop focused on what to create, rather than how create it.
Most of us know that we should be creating content – blogs, photography, newsletters, videos, website enhancements – of some kind, yet we are unsure where to begin. We have doubts about the value of the content we might create.
Find out about the Fun Pack! Join Me for a Coffee Chat?
The Fun Pack is a marketing package for authors, illustrators, and publishers designed to establish visibility on Pinterest. With the Fun Pack, book creators are not required to establish or maintain a Pinterest business account. Instead, through Pins by Deb, marketers can highlight a product of their choice in multiple ways. As a plus, book creators will receive a report describing the impact of their marketing campaign. Here’s what the Fun Pack is all about…
The Fun Pack Product Landing Page on the robust Guides by Deb website includes:
- Graphic of book, product or service
- Synopsis
- Reviews
- Book Trailer (if available)
- Bio & Headshot
- Link to book creator’s website
- Purchase buttons
Four Organic Pins
- Keyword rich descriptions
- Professionally crafted graphic
- Linked to Product Landing PageAn Analytics Update after 30 days
Here are a few Fun Pack add-on extras you might be interested knowing about:
Video Pins featuring book trailer or creative project
Story Pins communicating the premise of your story, project, or offer
Purchased advertisement on Pinterest through Promoted Pins
Join us for the Coffee Chat to out more about this awesome offer.
DIY Your Platform with Deb: A 3-Day Online, Hands-on Workshop
Learn the basics required to build and manage a dynamite platform on Pinterest founded on your own original content in 3 dynamic sessions!
Date: December 9, 10, 11
Location: Via Zoom
Early Rate: $275.00 (until Nov. 15)
Full Rate: $350.00 (begins on Nov. 16)
Beyond the Boards: Understanding Your Audience on Pinterest
Learn the basics required to build and manage a dynamite platform on Pinterest founded on your own original content.
Date: Wednesday, Nov. 4
Time: 1:00 PM ET/ 12:00 PM CT
Location: Via Zoom
Cost: FREE!
Join Me for a Coffee Chat?
With summer behind us, autumn is a great time to reset our creative goals. What sorts of projects are you planning on working on while the leaves are changing colors? Is there anything I can help you with? I'd love to hear about your plans. Want to meet for an online Coffee Chat on Sept 23, at 1:30 EST?
It will be great to be with you then.
The Ins and Outs of Tailwind
Tailwind is a content scheduling tool that enhances productivity, connectivity, and analytics accountability. In this session, Deb will demonstrate how participants can use this robust tool as foundation for their marketing strategies on Pinterest via Zoom.
Date: Friday, August 21
Time: 10:30 to 12:30
Fee: $75.00
Pound It Out: Establishing a Pinterest Platform
If you want to understand the basics of establishing a Pinterest platform, then this workshop mini-series is for you. During the three hands-on sessions, in a small group setting, participants will build boards, create pins, and gain understanding of the strategies behind marketing with Pinterest. Group size is limited to 5 participants.
Dates: Wednesdays - August 5, 12 & 19
Time: 1:00 to 2:30 EST
Fee: $325.00
Session Overview:
~ Crafting pin
~ Building boards
~ Creating a content calendar
~ Analytics overview
~ and much more
Understanding Pinterest Analytics Webinar
The biggest advantage to using Pinterest as a marketing platform is the ability to analyze the reach each pin is attracting. Once you understand analytic basics, you're golden. There are tons of strategies one can use to amp visibility. Tricks of the trade, as they say...tricks that I'm eager to share with you. Whether you're new to platform or an old hand, I think you'll find this type of information to be very helpful.
FOLLOW-UP OFFERS:
Teacher Guide Basics - SCBWI-IL
So great to be with you this evening! Please access any of the links below that you find to be interesting.
I’m looking forward to the day that we meet in person!
Deb