In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book marketing, highlighting its evergreen appeal across genres. Tailored to elevate an author or illustrator's connection with their intended audiences on the platform, participants will discover that Pinterest is the perfect place for all book creators no matter what their stage in the publishing journey may be.

Special note! You may book a 30-minute audit session with Deb starting from the day after the event to September 17, 2024. | Unlock the full potential of your Pinterest presence with our specialized audit service, tailored exclusively for book creators and sellers. Led by Debbie Gonzales, founder of Pin Lit Marketing, an agency dedicated to catapulting your marketability, visibility, and academic credibility on one of the most influential platforms for promoting books, products, and services.

You’re invited to join our free workshop ‘PinPerfect: Elevate Your Branding on Pinterest.’

For this workshop we invited our own team member Marianne. Besides Pinterest she is passionate about branding and website design. She helps creatives like you build their business by creating resonant branding and captivating websites that connect with their ideal clients.

In this workshop you’ll learn:

1. How branding can bring your Pinterest marketing to the next level.

2. How to design a professional brand board in Canva.

So you will….

• Establish a consistent look and feel (AKA visual identity 😉) on Pinterest and across all platforms you use for your business.

• Attract the right audience.

• Save time and energy by knowing your branding elements

• Always be ‘on brand’!✨

• Feel confident about your branding because it really reflects you and your (business) personality.

  
  

  Participants will receive a comprehensive guide detailing steps to create their own Brand Board!  

REGISTER FOR THE EVENT HERE!!!!!

This event is going to be PINtastic! We look forward to seeing you then.

In this 2-hour on-line session you'll discover the enduring allure of Pinterest. Deb Gonzales, owner and founder of PinLit, a marketing company solely devoted to supporting Kid Lit authors will highlight its advertising prowess, visual appeal, and potential for audience growth. Designed specifically for PAL members, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest. Participants will be led through an exercise in which they will discover how to capture the power of Pinterest to showcase their books, programs, and services.

Why Pinterest?

Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, creators can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched. A few benefits of Pinterest:

• Audience insights and marketing trends are easily identifiable, allowing marketers opportunities to preplan marketing campaigns.

• Perfectly suited to support any genre

• Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery.

• Pins have a longer shelf life as compared to posts on traditional social media platforms, so thoughtful and strategic marketing efforts become an investment in visibility longevity.

Deb has agreed to offer one free Pinterest Platform Audit

The Pinterest Platform Audit Package will help transform your Pinterest strategy.

What's included:

• Assessment of your current Pinterest account, evaluating your boards, pins, and overall strategy to identify strengths and areas for improvement.

• Website Structure Analysis: Assessment of the digital marketability of your website to ensure it's optimized for Pinterest-driven traffic, focusing on seamless integration and user experience.

• Actionable Enhancement Strategies: Receive a tailored list of recommendations designed to boost your Pinterest visibility. From SEO-rich pin descriptions to board organization, Deb will review everything you need to stand out.

Pinterest is so much more than a platform to discover new recipes or decorating ideas. It is actually a visually driven platform, ideal for displaying book covers, illustrations, and themed content. By leveraging the unique advantages of Pinterest, publishers can enhance their book marketing strategies by developing dynamic evergreen content crafted to reach a wider, more engaged audience long after the book has been launched.

Learn how to leverage:

• Audience insights

• Marketing trends

• Pre-planned marketing campaigns

Pinterest is a visual search engine designed to drive users to external websites, making it ideal for e-commerce and product discovery. And, because pins have a longer shelf life as compared to posts on traditional social media platforms, thoughtful and strategic marketing efforts become an investment in visibility longevity.

Designed specifically for publishers, this presentation will provide the insights and tools necessary to elevate visibility, audience engagements, and increased sales opportunities by harnessing the long-lasting, evergreen marketing power of Pinterest.

Each 1-hour IBPA PubU Online webinar is followed by an optional half-hour community discussion

In this presentation, Deb Gonzales will unveil the transformative power of Pinterest in book marketing, highlighting its evergreen appeal across genres and the remarkable returns of its advertising platform.

Calling all marketing superheroes!

Are you ready to take your marketing strategy to the next level? Join us for a thrilling one-hour Coffee Chat on Zoom, where we'll unveil a powerful tool that will change the way you approach keywords: The Keyword Determinator.

During our Coffee Chat, you'll discover how this remarkable tool can help you:

• Unleash the full potential of your marketing strategies.

• Identify who your target audience truly is.

• Craft keyword strategies that resonate with your audience.

• Elevate your brand, book, programs, and services to superhero status!

But that's not all! We encourage you to bring your own "superhero" questions, challenges, and marketing dilemmas. Our team of experts will be there to provide personalized insights and solutions.

Don't miss your chance to become a marketing superhero!

Join us for this FREE event, and let's embark on an exciting journey towards marketing excellence.

REGISTER HERE!!!!

Superheroes assemble! Together, we'll activate the power of The Keyword Determinator and unlock a world of marketing possibilities.

Stay tuned for more updates and surprises leading up to the event. Get ready to supercharge your marketing strategy and soar to new heights!

We can't wait to see you there!

With summer behind us, autumn is a great time to reset our creative goals. What sorts of projects are you planning on working on while the leaves are changing colors? Is there anything I can help you with?  I'd love to hear about your plans. Want to meet for an online  Coffee Chat on Sept 23, at 1:30 EST?

It will be great to be with you then. 

The biggest advantage to using Pinterest as a marketing platform is the ability to analyze the reach each pin is attracting. Once you understand analytic basics, you're golden. There are tons of strategies one can use to amp visibility. Tricks of the trade, as they say...tricks that I'm eager to share with you. Whether you're new to platform or an old hand, I think you'll find this type of information to be very helpful. 

FOLLOW-UP OFFERS:

So great to be with you this evening! Please access any of the links below that you find to be interesting.

I’m looking forward to the day that we meet in person!

Deb

Webinar Title: Marketing with Panache’ Using Pinterest

Date: Monday, December 9

Time: 7:00 – 8:30 PM

Fees: Free for SCBWI-MI members, $25.00 for not-yet members

Presentation Description: Did you that Pinterest pins are “evergreen”, meaning that, unlike Tweets or Facebook posts, they never fade away? That Pinterest is three times more effective in making connections than Twitter? And, best of all, 80% of individuals who use Pinterest are educators. Teachers and librarians LOVE to seek out new books and lesson plans on Pinterest! Well, now you do. Exciting news, isn’t it?

Presenter Debbie Gonzales has intentionally employed the power of Pinterest as a promotional platform to highlight her Guides by Deb projects and has had remarkable success in doing so. She’s grown her viewership from a mere 400 to 135K in just a year’s time, all the while keeping a close eye on trends and analytics. In this session, Deb will present an overview of Pinterest, demonstrate how to craft pins and create boards, discuss the importance of posting relatable content, and give a peek to how the back end of the platform functions. A downloadable workbook is included in the session.

Bio: Debbie Gonzales is an author, an educator, a podcaster, and a coach specializing in helping book creators over the age of 40 establish visibility in the marketplace. Her debut picture book is entitled GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS was published by Charlesbridge and is the inspiration for The Debcast, her podcast celebrating the tenacity of the female athlete. Deb is a Michigan Reading Association board member and serves as part of the SCBWI-MI Ad-Com. She earned her MFA in writing for children and young adults from the Vermont College of Fine Arts. Learn more about Deb and her many projects by accessing her websites at www.debbiegonzales.com and www.guidesbydeb.com.

Registration links will be made available soon!