Webinar Title: Marketing with Panache’ Using Pinterest

Date: Monday, December 9

Time: 7:00 – 8:30 PM

Fees: Free for SCBWI-MI members, $25.00 for not-yet members

Presentation Description: Did you that Pinterest pins are “evergreen”, meaning that, unlike Tweets or Facebook posts, they never fade away? That Pinterest is three times more effective in making connections than Twitter? And, best of all, 80% of individuals who use Pinterest are educators. Teachers and librarians LOVE to seek out new books and lesson plans on Pinterest! Well, now you do. Exciting news, isn’t it?

Presenter Debbie Gonzales has intentionally employed the power of Pinterest as a promotional platform to highlight her Guides by Deb projects and has had remarkable success in doing so. She’s grown her viewership from a mere 400 to 135K in just a year’s time, all the while keeping a close eye on trends and analytics. In this session, Deb will present an overview of Pinterest, demonstrate how to craft pins and create boards, discuss the importance of posting relatable content, and give a peek to how the back end of the platform functions. A downloadable workbook is included in the session.

Bio: Debbie Gonzales is an author, an educator, a podcaster, and a coach specializing in helping book creators over the age of 40 establish visibility in the marketplace. Her debut picture book is entitled GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS was published by Charlesbridge and is the inspiration for The Debcast, her podcast celebrating the tenacity of the female athlete. Deb is a Michigan Reading Association board member and serves as part of the SCBWI-MI Ad-Com. She earned her MFA in writing for children and young adults from the Vermont College of Fine Arts. Learn more about Deb and her many projects by accessing her websites at www.debbiegonzales.com and www.guidesbydeb.com.

Registration links will be made available soon!