Unlocking the Power of Unbranded Searches on Pinterest: A Case Study with Girls with Guts

For me, the greatest benefit Pinterest offers book sellers and creators is the power of the Unbranded Search. This is where indie-published and traditionally published books, programs, and services all compete on the same level playing field. No gatekeepers, no pay-to-play barriers—just smart strategy and discoverability. Here’s what I mean.

A branded search on Pinterest happens when someone looks for content using a specific name—whether it’s a book title, author, or business. If someone searches Girls with Guts by Deb Gonzales, that’s a branded search because they already know what they’re looking for. Branded searches tend to come from people who are familiar with the book or creator.

On the other hand, an unbranded search is all about discovery. It’s when users type in keywords related to a topic—like women’s sports history for kids or Title IX books for young readers—without knowing exactly what they’ll find. That’s where the magic happens. By optimizing boards, pin titles, and descriptions with the right keywords, book creators can increase visibility and reach a much wider audience organically.

In this post, we’ll explore the strategies I’m using to help Girls with Guts—a history of the female athlete from the first Olympic Games to today, introducing the passage of Title IX—rank in unbranded searches. We’ll focus on three key thematic categories: Title IX, Women’s History, and Picture Books.

Join me as we build and optimize boards and pins using keywords pulled straight from Pinterest search terms. These are the exact words users are typing in to find books like Girls with Guts. Let’s make it easy for them to discover us—because when they’re searching, we should be there to meet them!

Understanding the Unbranded Search Strategy

When people search on Pinterest, they’re usually not looking for a specific book title—they’re looking for ideas, solutions, and inspiration. Unlike a Google search where someone might type in Girls with Guts by Deb Gonzales, a Pinterest user is more likely to search for something like books about women’s sports history, Title IX for kids, or inspiring nonfiction picture books. That’s the power of the unbranded search—it opens up opportunities for discovery, even among users who’ve never heard of your book before.

This is why it’s crucial to align content with both trending and evergreen topics. Trends—like Women’s History Month or Olympic Games tie-ins—can give content a boost, while evergreen topics—like Title IX and sports empowerment for girls—provide long-term visibility. By strategically optimizing boards, pin titles, descriptions, and board descriptions with the right keywords, we can ensure Girls with Guts appears in searches that match its themes.

To visualize this, I created a Venn Diagram highlighting the overlap between Title IX, Women’s History, and Picture Books. Each of these categories has a strong individual presence on Pinterest, but the intersection is where the real magic happens. This is where we optimize for the most highly relevant, high-traffic keywords—the ones that will help our content rank and reach the right audience.

In the next section, I’ll walk through exactly how I’m applying this strategy—building new boards, optimizing existing ones, and fine-tuning pin descriptions to tap into this unbranded search potential.

The Role of the Venn Diagram in Pinterest SEO

Pinterest success isn’t just about showing up—it’s about showing up where it counts. That’s where smart keyword strategy comes in. To build an effective Pinterest campaign for Girls with Guts, I went straight to the source: the Pinterest search bar. The words people are actually typing in? That’s what I’m using to guide this campaign.

To get a clear picture of how these search terms overlap, I created a Venn Diagram centered around the three main themes of the book:

• Title IX

• Women’s History

• Picture Book

Each of these topics has a strong presence on Pinterest, but the real sweet spot is where they intersect. That’s where Girls with Guts has the best chance of showing up in multiple search streams, reaching the right audience in all the right places.

Why Cross-Referencing Topics Boosts Discoverability

Instead of relying on just one topic, I’m blending them together to maximize reach. Here’s how that plays out:

• A teacher searching for "Women’s History Month activities for elementary school" might come across a pin featuring Girls with Guts as a classroom resource.

• A homeschooling parent looking for "sports books for girls" could land on a pin showcasing Girls with Guts alongside other inspiring nonfiction picture books.

• A coach researching "Title IX sports history" might discover the book as a fun way to introduce young athletes to the topic.

By optimizing my boards, pin descriptions, and titles with these exact search terms, I’m nudging Pinterest to say, Hey, this content is relevant—put it in front of the people searching for it!

Why SEO and Multiple Trends Matter

The best part? Once my pins get indexed by Pinterest’s algorithm, they won’t just appear in one type of search—they’ll start surfacing across multiple categories, leading to more impressions, saves, and clicks over time.

Here’s a snapshot of the exact keywords I pulled from Pinterest’s search bar—aka, the terms people are actively searching for right now:

Women’s History Month Searches

• Women’s history month activities

• Women’s history month picture books

• Women’s history month elementary school

• Women’s history month first grade

• Women’s history sports

Title IX Searches

• Title IX

• Title IX Sports

• Title IX Quotes

• History of women’s sports

Sports & Picture Book Searches

• Female sports picture books

• Sports books for girls

• Nonfiction picture books about sports

• Picture books about strong women

Because these are the actual search terms people are using, I know there’s already an audience out there looking for books like Girls with Guts. My job? Make sure they can find it.

By leaning into these unbranded searches and optimizing my Pinterest strategy accordingly, I can ensure that Girls with Guts will start showing up in their feeds and searches—ready and waiting to be discovered.

That’s the beauty of a well-researched, smartly optimized Pinterest campaign. You don’t have to chase your audience. You just have to be where they’re already looking.

Building a Women’s History Pinterest Campaign

With the insights from my Venn Diagram in hand, it was time to put them to work! The goal? To make sure Girls with Guts shows up in unbranded searches by aligning it with topics people are actively searching for. Here’s exactly how I built out my Women’s History Pinterest campaign using this strategy.

Creating Fresh Boards with Optimized Descriptions

First, I added new boards to my already well-established Pinterest platform, each carefully crafted to reflect high-traffic keywords while keeping the descriptions natural and engaging.

Here’s a look at the new boards I created:

• Title IX & The Female Athlete

• Sports Books for Kids

• Women’s History Books for Kids

• Women’s Sports History

Using the keywords pulled from my research, I wrote optimized board descriptions that seamlessly weave in high-performing search terms.

For example, here’s the new description for my Women’s History Books for Kids board:

Women’s History Books for Kids honors trailblazing women who changed the world, from athletes to activists. Featuring nonfiction books about women, famous women in history, and inspiring stories like GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS, this board highlights books that celebrate courage, resilience, and progress. Perfect for classrooms, libraries, and young readers. Explore more at debbiegonzales.com.

See what I did there? I sprinkled in unbranded search terms like nonfiction books about women, famous women in history, and inspiring stories while keeping it conversational and engaging. Pinterest loves this type of natural keyword integration.

Refreshing an Older Board for Better Visibility

I didn’t stop at creating new boards—I also refreshed an old one. Back in 2018, I created a Women’s History Month board. Instead of letting it sit untouched, I updated its description to make it more relevant for today’s search trends.

Here’s the new description for that board:

Women’s History Month is a time to honor the trailblazing women who changed history—on the field, in the classroom, and beyond. Celebrate famous women in history with women’s history books for kids, including GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS, a powerful look at the history of female athletes and the impact of Title IX sports. Perfect for classrooms, libraries, and young readers. Explore more at debbiegonzales.com.

By refreshing the messaging, I’m helping Pinterest recognize this board as fresh content again. It’s like teaching an old dog some new tricks—only this time, the "dog" is a well-aged Pinterest board, and the trick is better indexing for modern search terms.

Repurposing Pins with a Keyword Boost

Next, I took some of the gorgeous pins designed by my trusty partner in crime, Taylor Gonzales, and gave them a little SEO makeover. Instead of starting from scratch, I embellished and repurposed a handful of existing pins by:

• Adding unbranded search terms directly to the pin graphics.

• Incorporating those same terms into the pin titles and descriptions.

This keeps the content fresh while making it easier for Pinterest to recognize and rank it.

Example of an Optimized Pin Title & Description

Take a look at one of the pin titles and descriptions we’re using in this campaign. Can you spot the unbranded search terms?

• Pin Title: Women’s History Month Activities: Celebrate Trailblazing Female Athletes

• Pin Description: Looking for Women’s History Month activities for school? GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS is the perfect Women’s History Month picture book to inspire students! This engaging nonfiction picture book about sports teaches kids about Title IX sports, the history of women's sports, and famous women in history who changed the game. A must-have for Women’s History Month elementary lessons! Learn more at debbiegonzales.com.

Notice anything? Some search terms are repeated—on purpose! Just like we sometimes need a reminder, so does Pinterest. Repeating key phrases naturally in different parts of a campaign reinforces their relevance, helping Pinterest index the content more effectively.

By strategically creating new boards, optimizing old ones, and repurposing pins with fresh SEO, I’m making it easy for Pinterest to recognize, rank, and showcase this content. And the best part? Once these pins start gaining traction, they’ll continue working long after I hit publish. That’s the power of Pinterest SEO done right.

Wrapping It Up: The Lasting Power of Unbranded Searches

Relaunching Girls with Guts—a book that originally hit shelves in 2019—has only reaffirmed what I already knew: Pinterest is an evergreen powerhouse for book marketing. Unlike fleeting social media trends, Pinterest content grows in value over time, continuously reaching new audiences through unbranded searches. And that’s the real magic.

But this campaign isn’t just about one book—it’s proof that any book, no matter when it was published, can find its place and its people on Pinterest.

I’m passionate about helping books do exactly that. Whether it’s through full Pinterest management or working alongside authors and publishers to build a strategy that fits, I believe every book deserves a long, visible, and thriving presence on the platform.

If you’re curious about how Pinterest can work for you, let’s explore the possibilities together. But more than anything, I hope this post inspires you to see what’s possible when you lean into unbranded searches, smart SEO, and the long game of discoverability.

Let’s make sure your book finds its audience—on Pinterest and beyond.

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Welcome to the "Pinterest for Publishers" Blog Series!

Pinterest for Publishers is a new blog series dedicated to exploring how authors, illustrators, and publishers can use Pinterest to promote their books effectively. This series will take you step-by-step through the strategies I’m using to promote the relaunch of my nonfiction picture book, GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS.

This book celebrates girl power while introducing young readers to historical figures and events that inspire courage and determination. With a new paperback edition and a Spanish edition (¡CHICAS CON AGALLAS!) set to release in January 2026, I’ll be using Pinterest as a key marketing tool to ensure this empowering story reaches even more readers.

Why Pinterest?

Pinterest is more than a social platform—it’s a visual discovery engine. Unlike other tools, Pinterest content stays relevant for months or even years, making it an excellent way to build long-term visibility and engagement for books.

With Pinterest, authors and publishers can:

• Amplify book visibility to a wide audience.

• Foster engagement with readers, teachers, and librarians.

• Drive discovery by connecting books with the right audience.

The 4-Step Pinterest Strategy

This series will focus on my signature 4-step Pinterest approach, which can be applied to any book marketing campaign:

1. Analyze: Understand your audience, goals, and current platform performance.

2. Strategize: Develop a plan tailored to your book’s unique story and themes.

3. Implement: Create eye-catching, keyword-optimized pins that align with your strategy.

4. Assess: Evaluate analytics to refine your efforts and ensure continued growth.

I’ll share actionable tips for each step, along with real-world examples of how I’m using this method for GIRLS WITH GUTS.

What to Expect

Each post in the series will offer insights into using Pinterest as a tool for promoting books, whether you’re a seasoned author or just starting your publishing journey. From building a visually engaging profile to crafting pins that resonate with your target audience, we’ll cover it all.

With the release of GIRLS WITH GUTS and ¡CHICAS CON AGALLAS! coinciding with the Winter Olympics, I’ll also explore how to tie book promotion strategies to timely events, themes, and trends.

Join the Journey

If you’ve ever wondered how Pinterest can work for you, this series is for you! Whether you’re looking to promote a new release, boost the visibility of backlist titles, or simply learn more about marketing your books online, you’ll find practical advice and inspiration here.

Let’s dive into the world of Pinterest and discover how to connect stories with readers in creative, impactful ways.

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Explore the Possibilities of Pinterest with The Impact Map

For book creators and sellers, the dream of reaching more readers and selling more books is always top of mind. But Pinterest offers something deeper than just sales—it’s a platform that helps you connect with your audience in a way that educates, inspires, and delights. Success here isn’t about quick wins; it’s about strategy, audience understanding, and building a lasting presence. That’s where The Impact Map comes in.

Pinterest: A Unique Opportunity

Unlike traditional social media platforms, Pinterest is a visual search engine. While eye-catching graphics are essential, the real power of Pinterest lies in discovery—helping people find solutions, inspiration, and ideas. And when they do, your website becomes the next step in their journey.

For Pinterest to work its magic, your site needs more than just the basics. It should be a rich, welcoming space that encourages visitors to return, offering valuable content that answers their questions, solves their problems, or sparks their imagination. That’s why building a Pinterest presence begins with understanding how your web content and strategy can align.

Introducing The Impact Map

The Impact Map is more than a starting point—it’s an opportunity to gain clarity about how your books, programs, or services might resonate on Pinterest. Whether you’re simply curious about the platform’s potential or ready to take action, it provides a clear, thoughtful plan tailored to your unique goals.

Here’s how it works:

• Schedule a Fit Call: A conversation to explore your needs and whether The Impact Map is right for you.

• In-Depth Interview: We spend 90 minutes diving into your content, goals, and target audience. It’s a collaborative process aimed at uncovering opportunities.

• Personalized Impact Map: Within a week, you’ll receive a PDF detailing strategies to help you connect with your audience and achieve your objectives.

• Follow-Up Review: A one-on-one session to discuss the findings and ensure you’re ready to implement the plan.

Whether you’re an indie author, a small press, or a publisher with a marketing team, this process is adaptable to your needs. The Impact Map isn’t a commitment to long-term services—it’s a resource to help you make informed decisions about how Pinterest can support your work.

Building Authority with The Impact Map

At its core, The Impact Map is about building authority and trust on Pinterest. It provides clarity on how your books, programs, and services can resonate with the platform’s audience. Here are a few ways it helps:

1. Discovering Your Audience

Pinterest’s potential goes far beyond traditional audiences like teachers or parents. Through The Impact Map, we explore unexpected niches—whether tied to your book’s themes, seasonal trends, or academic connections.

2. Strategizing Content: The Power of Organic and Promoted Pins

Pinterest success often comes from a thoughtful mix of organic and promoted pin strategies, each offering unique benefits:

• Organic Pins focus on building a natural, long-term presence. These unpaid pins are crafted to engage your audience over time, teaching Pinterest’s algorithm how to index your content and connect it with the right users. Organic strategies ensure that your content stays relevant and discoverable, making them ideal for evergreen topics like educational resources or timeless book themes.

• Promoted Pins, on the other hand, provide a way to amplify your reach quickly. These paid ads help you target specific audiences, boosting visibility for time-sensitive campaigns like book launches, holiday promotions, or special events. Promoted pins blend seamlessly with organic content, making them an unobtrusive yet effective way to drive traffic and engagement.

When used together, these strategies reinforce one another. Organic content builds a foundation of credibility and relevance, while promoted pins accelerate your visibility, introducing your work to new audiences who might not have discovered it otherwise. The Impact Map outlines how to strike the perfect balance between the two, ensuring your Pinterest strategy works effectively for your goals and your audience.

3. Optimizing Boards

Boards are the foundation of a Pinterest platform. The Impact Map outlines how to create keyword-rich, audience-focused boards that enhance visibility and connect with user searches. Thoughtful board optimization ensures your content not only gets noticed but stays relevant over time.

4. Maximizing Web Content

Pinterest thrives on robust web content. From landing pages and book lists to blogs and opt-ins, The Impact Map analyzes how to leverage your website effectively, ensuring it supports a strong Pinterest presence. Pinterest loves depth, and your site’s content plays a crucial role in building your platform’s success.

A Tool for Clarity and Direction

One of the most valuable aspects of The Impact Map is its flexibility. It’s a resource that provides direction—whether you’re new to Pinterest or already building a platform. There’s no obligation to continue collaborating with us. Instead, it’s about offering insight and guidance, empowering you to make decisions that align with your goals.

This approach makes The Impact Map particularly beneficial for smaller indie publishers or individuals curious about Pinterest’s potential. It’s also a welcome addition for publishers with established marketing teams who want to fine-tune their strategies.

Why Pinterest Matters

Ultimately, The Impact Map is about more than selling books. It’s about creating a space where your audience can discover, connect, and engage with your content. Pinterest’s evergreen nature means your efforts can continue working for you long after a pin is posted. For book creators and sellers, this isn’t just a tool—it’s an opportunity to build something lasting.

If you’ve ever wondered how your books, programs, or services might resonate on Pinterest, The Impact Map offers a thoughtful starting point. Let’s explore the possibilities together.

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What to Expect in Your First Four Months on Pinterest (and Beyond!)

So, you’ve decided to invest in Pinterest as a marketing tool—great choice! You’re about to see why this platform is a game-changer for book creators, educators, and sellers. But here’s the thing: Pinterest success doesn’t happen overnight. It’s a long-term strategy, not a quick fix.

To help you understand what to expect, I’m breaking down the first four months of building a strong Pinterest presence. Each phase plays a critical role in setting you up for long-term growth, engagement, and visibility.

Let’s get started.

Month 1: Laying the Groundwork for Success

Think of Month 1 as setting up your house before guests arrive. Everything needs to be polished, inviting, and easy to navigate.

• First, we’ll make sure your Pinterest business account is set up properly.

• Your bio will be crafted to clearly communicate who you are and what you offer.

• A professional and on-brand profile image will help establish credibility.

• We’ll create 10 to 15 keyword-rich boards that reflect your niche and are optimized for search.

The most important step in this phase is keyword research. Pinterest functions as a search engine, so understanding what your audience is looking for is key to making your content discoverable. By the end of Month 1, your profile will be fully optimized and ready to attract the right audience.

Month 2: Creating and Organizing Your Content

With a solid foundation in place, it’s time to start filling your boards with quality content. Rather than posting randomly, we’ll take a strategic approach.

This month, we’ll:

• Develop a content calendar to ensure a steady and organized posting schedule.

• Establish a mix of fresh pins, repins from other creators, and trending content.

• Maintain consistency, which is essential for growing an engaged audience.

• Begin tracking analytics to identify which content is resonating most.

By the end of Month 2, you’ll have a structured pinning routine in place, making Pinterest an active and strategic part of your marketing plan.

Month 3: Fine-Tuning, Optimization, and Promoted Pins

At this stage, your content is flowing regularly, and it’s time to refine your strategy to maximize engagement.

• We’ll experiment with different pin designs, fonts, and formats to see what attracts the most clicks.

• Analytics will be closely monitored to understand which pins and topics perform best.

• Your posting schedule will be adjusted based on data insights to reach your audience at the most effective times.

• Now that Pinterest has indexed your content, we’ll have valuable insights into what’s performing best organically. This is the perfect time to explore promoted pins—paid advertisements that amplify the reach of your most successful content. By leveraging Pinterest’s data, we can ensure we’re promoting the pins that will drive the most engagement, clicks, and conversions.

By the end of Month 3, you’ll have a clearer understanding of what works best, an optimized pinning routine, and a strategic approach to using promoted pins for maximum impact.

Month 4: Expanding Reach and Building Engagement

Now that your content strategy is running smoothly, it’s time to focus on expanding your audience and deepening engagement.

• We’ll develop an engagement strategy that includes commenting, liking, and interacting with others to increase visibility.

• Group boards will be explored as a way to connect with new audiences.

• Collaboration opportunities with influencers or brands will be considered to expand reach.

• If applicable, we’ll continue testing and refining promoted pin strategies to accelerate growth.

This is also a great time to create pins that lead directly to your website, book sales pages, or lead magnets to drive conversions. By the end of Month 4, your Pinterest presence will be well-established, and you’ll start seeing real momentum in engagement and audience growth.

Looking Ahead: What Comes Next?

At this point, your platform is running efficiently, but the work doesn’t stop here. The next phase focuses on diving deeper into analytics, optimizing top-performing content, and planning for seasonal trends.

Pinterest success builds over time, and with consistent effort, your content will continue working for you long after it’s posted. If you stay committed, you’ll see long-term growth, increased visibility, and an audience that keeps coming back for more.

If you’re ready to make Pinterest a key part of your marketing strategy, now is the time to put these steps into action. 

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Beyond Pins and Boards: Building a Legacy on Pinterest

As featured in Cynsations: Celebrating Children’s & Young Adult Literature — Guest Post: Deb Gonzales: Beyond Pins & Boards: Building a Legacy on Pinterest.

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Pinterest isn’t just another social media platform—it’s a search engine for inspiration and ideas. Think of it as Google with pictures. Pinterest users aren’t mindlessly scrolling; they’re actively searching and saving, looking for solutions and ideas to enrich their lives. Unlike traditional social media, where posts fade fast, Pinterest content is evergreen, growing in value over time. It’s not about who you know on the platform—it’s about what you know and how you share it.

Building a legacy on Pinterest is about so much more than crafting pretty pins and organizing solid boards. Sure, those are tools to help communicate your message, but real success comes from understanding who your audience is and what they need. In this article, we’ll explore four key elements that not only set you up for long-term success on Pinterest but also serve as a smart foundation for any kind of marketing. These are principles every savvy marketer should weave into the plot of their own unique marketing story.

Know Your Audience: The Heart of Pinterest Success

• Defining Your Audience Personas: To succeed on Pinterest—or any platform, really—you need to start by knowing exactly who you’re talking to. Who are your readers, and what are they searching for? Are they parents looking for bedtime stories with heart? Teachers hunting for classroom resources? Librarians curating diverse booklists? Take the time to imagine their lives: What do they care about? What problems are they trying to solve? By defining your audience personas, you’ll gain the clarity you need to connect with them in a meaningful way.

• Developing a List of Keywords: Once you’ve defined your audience, it’s time to think about the words they might type into that Pinterest search bar to find you. Keywords are the backbone of discoverability. Start with terms directly related to your books, programs, or services. For example, if you’ve written a picture book about ocean conservation, think of phrases like “kids’ books about the ocean,” “ocean-themed activities for kids,” or “teaching environmental conservation.” From there, think about related topics your audience might be interested in. This step helps you predict their search habits and position your content as the answer they’re looking for.

• Creating Optimized Content: Now comes the fun part: using all this information to create Pinterest content that resonates. "Optimization" might sound intimidating, but all it really means is tailoring your boards, pins, titles, and descriptions to include those audience-specific keywords. When your pins align with what your audience is searching for, they’re more likely to be saved, clicked, and shared. But it’s not just about keywords—it’s also about creating scroll-stopping graphics and thoughtful descriptions that speak to your audience’s needs. A well-optimized pin doesn’t just look good; it works hard to make sure your content is found, saved, and loved.

Define Your Message: What Do You Stand For?

• Ask the Right Questions: Before you even think about creating a pin or designing a board, take a step back and ask yourself: What do I stand for? What’s the heart of your book, program, or service? Why does it matter? Who will benefit most from it, and how will it enrich their lives? These aren’t just abstract questions—they’re your guide to creating content with purpose. For example, if your book tackles themes of resilience for teens, think about how you can communicate that to a school counselor looking for resources. Your message isn’t just “Here’s my book”—it’s “Here’s how my book can make a difference in your classroom or therapy sessions.” This clarity helps you craft pins that resonate with your audience and clearly articulate your value.

• Go Beyond the Cover: It’s easy to fall into the trap of thinking your book cover or a simple product description is enough, but it’s not. Pinterest users aren’t there to buy; they’re there to discover. The purchase follows a genuine connection once they resonate with your content. You need to show them how your work meets their needs in a creative and actionable way. For instance, instead of a pin that simply says, “Check out my book on resilience,” create one that says, “5 Strategies for Helping Teens Build Resilience,” with your book as one of the featured tools. This approach shifts the focus from self-promotion to service, which builds trust and makes your content more shareable. Always remember: Pinterest is a discovery engine, and your pins need to provide value upfront to stand out.

• Be Clear About the Call to Action: Every piece of content you create should include a clear call to action—a specific instruction guiding your audience on what to do next. In Pinterest terms, this could mean encouraging users to “Download this free resource,” “Visit my blog for more tips,” or “Save this pin for later.” A call to action gives your audience a reason to engage with your content and lets Pinterest know how to categorize and index your pins. The algorithm thrives on clarity, so be direct about what your content offers and what you want your audience to do. This isn’t just about clicks or saves; it’s about setting the stage for a lasting relationship with your audience—and building the legacy you want Pinterest to represent.

Tease Out Themes: Educational and Evergreen Content

• What Does ‘Evergreen’ Mean and Why Does It Matter? Evergreen content is content that remains relevant and useful over time—whether it’s next week, next year, or five years down the road. On Pinterest, evergreen content is the key to building a lasting presence. Why? Because Pinterest isn’t about fleeting moments; it’s about discovery. Evergreen pins continue to generate traffic long after they’re posted, helping your audience find you when they need your content the most. To make your content evergreen, focus on themes that align with your audience’s ongoing needs and interests, like “STEM activities for kids” or “books that inspire kindness.” When your content solves a problem or provides value, it keeps working for you—day in and day out.

• Discover Trends and Align Your Content: While evergreen content is timeless, aligning it with Pinterest trends can supercharge its visibility. Trends are seasonal or timely topics that gain traction on the platform, such as “Back-to-School,” “Women’s History Month,” or “Earth Day Activities.” Creating pins that tie your content to a relevant trend makes it easier for Pinterest to surface your pins to users who are actively searching for those topics. Pinterest even offers a tool called the Pinterest Trends Tool, which helps you identify what’s popular and when. For example, if you’ve written a nonfiction biography about a president, you could create pins centered around “Presidential History Month Activities.” Or if your book is science-focused, consider pins like “STEM Projects for Earth Day.” Tying into trends not only boosts your content’s reach but also positions you as someone who understands and serves your audience’s current needs.

• Speak Directly to Your Audience’s Needs: To create content that resonates, be as specific as possible about what your audience is looking for. Don’t just think, “This book is about science,”—instead, think, “This book teaches kids about the water cycle through fun, hands-on experiments.” The more clearly you articulate the value of your content, the better chance you have of connecting with the right people. If your audience includes homeschool parents, create pins like “Homeschool Lesson Plans for Kids: Exploring the Solar System.” If your book is a nonfiction biography about a trailblazing woman, tie it to themes like “Women’s History Month Reading List for Classrooms.” And don’t stop there—keep a log of the terms, titles, and descriptions you use in these campaigns. Great content is always repurposable, and a well-documented strategy will save you time while keeping your messaging consistent.

The Long Game: Patience and Persistence

• Set Realistic Expectations: Pinterest isn’t a platform for quick wins—it’s a long game. Unlike social media posts that fade within hours or days, Pinterest content takes time to gain traction. It might be weeks or even months before your pins are fully indexed by the Pinterest algorithm and begin appearing in search results consistently. This is normal and part of the process. Success on Pinterest requires patience, a clear strategy, and the understanding that every pin you create contributes to building a library of valuable content that can pay off for years to come.

• Consistency is Key: To see real results on Pinterest, consistency is non-negotiable. Aim for a sustainable posting schedule—somewhere between 10 to 15 pins a week—and stay engaged with your platform by regularly analyzing your performance. The Pinterest Analytics Tool is your best friend here, offering key metrics like Impressions (how often your content is shown), Engagements (the total interactions your pins receive), Saves (how often users save your pins to their own boards), and Click-Throughs (how often users visit your website from a pin). These numbers provide insight into how well your content resonates with your audience and how effectively Pinterest is indexing and distributing it. Trends and performance may fluctuate throughout the year, but a steady flow of high-quality content will keep your platform active and relevant.

• Leverage Analytics for Strategy: Analytics are more than just numbers—they’re a window into what’s working and what’s not. When you notice a pin or board performing well, ask yourself why. Is it tied to a trending topic? Does it feature an engaging call to action? Use these insights to craft a strategy that builds on your successes. At the same time, if certain content isn’t gaining traction, consider tweaking the pin title, description, or design. The goal is to learn and adapt. By combining your understanding of analytics with a keen eye on trends, you can refine your tactics to align more closely with what your audience is searching for—and maximize Pinterest’s ability to amplify your message.

Wrapping It All Up: Your Pinterest Journey Begins NOW!

Building a lasting presence on Pinterest doesn’t happen overnight, but the steps to get started are simple and achievable. First, know your audience—take the time to understand who they are, what they need, and how your content can meet those needs. Define your message clearly, focusing on how your work serves your audience and creates value in their lives. Tease out themes from your content that are both evergreen and aligned with Pinterest trends, making your pins relevant now and for years to come. Finally, embrace the long game—Pinterest rewards patience and persistence, so stay consistent and let your content work for you over time.

Remember, there is a place for your voice, your stories, and your expertise on Pinterest. Your audience is already there, searching for solutions and inspiration that you can provide. Start with baby steps: create one well-optimized pin, build a board around a specific theme, or use the Pinterest Trends Tool to explore what’s resonating with your audience. Every pin you create is an opportunity to connect with your readers and make a meaningful impact. So, what are you waiting for? Your readers are out there, ready to discover your content. All you need to do is take the first step—and keep going. Pinterest is ready to work for you.

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Pinterest Trends Have No Chill—And That’s a Good Thing

Last week, I attended the Pinterest Predicts 2025 webinar. I love these online events. They’re always filled with energy, cool vibes, fashion, fancy decorated cakes, and fun. Lots and lots of electric fun.

Jessica Kaplan sums it up perfectly: “According to Pinterest, 2025 is not the year for minimalism. In fact, Pinterest’s annual trends report, Pinterest Predicts, foresees a year of maximalism—going all out and having no chill.” See what I mean?

The short of it? Pinterest Trends are powered by real people’s searches, reflecting genuine interests, and lasting nearly twice as long as other internet trends—giving your content more visibility and impact over time. With no chill.

Pinterest is where content lives forever. Seriously—this platform has no chill when it comes to keeping great ideas alive. Unlike other social media platforms where trends disappear in a flash, Pinterest holds onto content like your favorite playlist on repeat. That means the right pins can keep circulating, growing, and driving traffic long after you post them. But here’s the catch—going viral on Pinterest isn’t just about luck. It’s about strategy.

If you want that no chill magic, you need to set your content up for long-term success. That means knowing who you’re talking to, how to serve them in a way that sparks real engagement, and what evergreen trends are worth tapping into. Trends aren’t just about what’s new—they’re about what lasts.

So let’s dig into the tried-and-true trends that stand the test of time, whether you’re promoting a book, a program, or a service that’s worth its weight in fancy frosting.

Tried-and-True Keywords to Find Your No Chill Factor: Do any of these resonate with you?

• Picture books for kindergarten (Or chapter books, middle grade novels, or edgy YA—whatever age range you write for. Go for it!)

• Book crafts for kids (Or teens, teachers, school librarians, scouts, or homeschooling parents. No chill, remember?)

• Solar system projects for kids (Or any other project you might have in mind—gardening, coding, writing, sailing. The more specific, the better!)

• Nonfiction books for high school students (Again… or any age range you write for, sell, or represent.)

• Counseling activities for kids (Does your book, program, or service fit into this niche? How does it help kids navigate this nutty world? SEL all the way, baby!)

• Women in sports (One of my favorites for obvious reasons. I would—and will—use this phrase to expand my audience beyond nonfiction picture book readers. Who benefits from buying this book? Coaches, athletes, and grandparents—oh my! Incorporating themes like this is an example of the maximalism Jessica mentioned. Pal, there’s no end to the opportunities for connectivity on this platform!)

Finding Your No Chill Factor:

Pinterest is all about momentum, but keeping that momentum going takes strategy. The best trends aren’t just passing fads—they’re time-honored themes that connect with people again and again. Finding your no chill factor means leaning into the trends that have staying power, making intentional choices with your content, and setting yourself up for long-term success.

That’s where The Impact Map comes in. Think of it as your personal Pinterest roadmap—helping you tap into evergreen trends, align your messaging with the right audience, and build a presence that keeps working for you long after you hit "publish." No pressure, just insights.

Whether you’re just getting started or looking to refine your strategy, The Impact Map gives you the clarity to make it happen. Want to chat about what that could look like for you? Let’s connect. 

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Evergreen Pin Power in Action: A Case Study

We hear the term “evergreen” tossed around a lot when it comes to promoting books, programs, and services on Pinterest. It sounds important—maybe even a little exciting—but what does it really mean for authors like us? How does evergreen marketing actually work, and why is it such a game-changer?

For me, the idea of evergreen marketing is THE reason authors should consider building a vibrant presence on Pinterest. Every time we at Pin Lit create fresh campaigns for our clients, we approach them with the goal of crafting a lasting, evergreen presence, using their content as the foundation. This process takes consistency, creativity, and a solid strategy—but trust me, the effort is absolutely worth it. Let me show you what I mean.

Currently, we’re partnering with a client to build a pre-publication platform for an exciting new nonfiction baseball book titled OUT OF THE MOUTH OF BABE, set to release four months from now. The first step any savvy Pinterest marketer takes when introducing a new release is to establish fresh boards inspired by the themes, topics, and main ideas represented in the book.

When creating board titles, it’s best to use search terms your target audience is likely to type when looking for content. For this project, we’ve chosen titles like US Biography Books, Baseball Books, and 1900s American Baseball History Books. These targeted terms ensure the book connects with its ideal readers from the start.

Once the board is created on Pinterest, the next step is to “optimize the board.” To do this, simply type the board title into the search bar and hit Enter. If the title resonates well with Pinterest’s search algorithm, the screen—or “feed”—will fill with pins that share a common thread.

Here’s where it gets exciting: the pins that appear at the very top of the feed are the highest-ranking ones for that topic. Think of them as the gold stars of the group—pins that are performing well and aligning perfectly with your board’s focus.

Once Pinterest displays the pins it thinks best match the search, the next step is to add 20 to 30 of the most relevant pins to the fresh board. This process serves two important purposes: it helps Pinterest understand how to index the author’s new content within the board, and it gives those high-ranking pins a little extra love by repinning them. Win-win!

While optimizing fresh boards for OUT OF THE MOUTH OF BABE, I was thrilled to see a pin for a previous client rank as a high-performer in the search results. The best part? This pin, promoting her nonfiction picture book biography about Yogi Berra, was originally posted back in July of 2021! That pin is over three years old and it’s still going strong!

This is evergreen marketing in action. That pin—and all the others we created to promote her books—will continue to work for her as long as she maintains a presence on the platform.

This is the magic of evergreen marketing on Pinterest: it’s not just about creating content; it’s about building a presence that keeps working for you over time. Whether it’s a new release or a beloved backlist title, Pinterest has the power to connect your books, programs, and services with readers long after the initial campaign.

So, what’s stopping you? Start planting those evergreen pins today and watch your efforts grow!

Ready to explore how Pinterest can work for you? Let’s connect and make it happen.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

The Seasonal “U” and You: Using the Pinterest Trend Tool

I’m writing this post during the last week of November. Every free minute that I have of late has been absorbed by planning for the holidays. I’ve been busy buying gifts, ordering cards, planning meals, organizing travel plans, decorating the house – outside and inside. This flurry of activity typically lasts until mid-December when life returns to its regular rhythm.

The same is true for Pinterest users at this time of year. Our beloved teachers, school librarians, and homeschooling parents are buzzing at the same pace I am, while somehow managing the educational needs of their classrooms and kids. The Trends tool shows that currently they are coming to Pinterest in search of Thanksgiving recipes, Christmas tree ideas, and turkey disguise projects (Who would’ve known?). Trends also show that by the end of December, parents and educators will resume their Pinterest search activities in a more predictable way. 

If you’ve noticed a dip in engagement on your non-seasonal pins lately, don’t worry—you’re not alone. This is part of what marketers call the Seasonal “U,” a predictable dip and rise in Pinterest activity tied to shifting search habits around the holidays. While these holiday search trends reflect the joy of the season, it’s hard on those of us who are marketing educationally sound material. 

The good news? This dip is only temporary. For those of us producing high-quality, evergreen content, the Seasonal “U” is just a brief lull before activity picks up again. But don’t just take my word for it—let me show you exactly how this works with some examples below.

To illustrate the fall and rise of evergreen content on Pinterest, let’s have some fun with the Trend Tool, a feature that provides insights into trending topics, keywords, and interests on the platform. It allows users to explore what people are searching for and engaging with over time, offering data on seasonal trends, popular searches, and audience behaviors. 

The Trend Tool is great for analyzing how specific keywords or topics perform over a selected time period, showcasing their popularity and seasonality. A really fun thing to do with the Trend Tool is to compare several search terms in efforts to observe patterns and trends over time – The Seasonal “U”! 

For our purposes, let’s take a closer look at the search trend for the phrase “nature activities for kids”—a keyword we often rely on when optimizing nonfiction content about trees, oceans, weather, animal habitats, and conservation topics. The Trend Tool graph below provides a snapshot of how this term has performed over the past year.

Here’s how to read it: the solid orange line shows how “nature activities for kids” has trended historically, while the dashed lines and shaded area to the right represent Pinterest’s predictions for future growth. At the time of writing, we’re at a dip in the curve—a low point—but look closely. By mid-December, this topic is predicted to climb substantially.

This pattern, my friend, is an example of the Seasonal “U.” We’re currently in the valley, but the trend is poised to rise again soon. It’s a natural ebb and flow that’s a key part of planning content on Pinterest.

While we’re at it, let’s test something. Let’s compare several topics to see if there is a predictable Seasonal U pattern of some sort happening. Let’s try the phrases “math games,” “5th grade science fair projects ideas”, “kindergarten science experiments”, and “nature activities for kids” – all of which are subjects for evergreen content on the platform.

Take a look at the graphic below. Notice how the solid lines representing evergreen content seem to zigzag all over the place—it’s a bit chaotic, right? But here’s the cool part: all the dashed lines on the left dip around December 24 and then rise together in perfect synchronicity afterward. This, my friend, is the essence of the Seasonal "U" in action. The December dip marks the natural low point before interest steadily climbs, building momentum and surging upward as engagement increases. It’s a reliable pattern that shows us when to anticipate—and capitalize on—the rise.

As we’ve seen with the Seasonal "U," dips like this are temporary and simply part of the natural cycle on Pinterest. These moments may seem quiet, but they’re actually the perfect time to double down on your efforts. Use the dip as an opportunity to create and post high-quality, relevant content. When the "U" rises—and it always does—your content will be ready, indexed, and primed for success.

Remember, Pinterest is a long game. Growth takes patience and persistence, but the rewards are worth it. Your content has value, and it will gain traction as you stay consistent. Keep pinning, stay visible, and lean into the trends that align with your goals. Consider refreshing and repurposing older pins to match seasonal themes—it’s a smart way to keep your pin library working for you.

Finally, keep experimenting and learning. Every pin you post, every tweak you make, and every trend you embrace brings you closer to your audience. Trust the process, and don’t hesitate to explore new strategies. I’ll be here to guide you along the way with more tips and insights in future posts.

Stay consistent, stay creative, and remember—your content is resilient. The climb back up the "U" is coming, and your efforts will shine when it does. You’ve got this!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Is Pinterest the Best Choice for Marketing Your Books? Here’s What You Need to Know.

Pinterest has become a powerful platform for book creators, offering an evergreen way to showcase work and engage new readers. However, diving into a new marketing platform raises questions. If you're an author, illustrator, publisher, or e-commerce seller considering Pinterest, here are some essential questions and practical steps to help you understand if Pinterest is right for your marketing goals.

• What Can I Gain from Marketing My Book on Pinterest?

  Pinterest offers book creators an incredible opportunity for lasting visibility. Unlike other social platforms where content fades quickly, Pinterest pins can keep drawing engagement for months, even years, after posting. As a visual search engine, Pinterest reaches users actively looking for specific ideas, genres, or content like yours, helping you connect with an audience that’s already interested in what you have to offer. Plus, it’s more than just visibility; Pinterest allows you to highlight the process behind your book, your unique inspiration, and your themes, building a brand that resonates deeply with readers. Think about the type of audience you want to reach and how your work can visually tell a story that captivates and inspires them on Pinterest.

• Is My Target Audience on Pinterest?

  Pinterest is a perfect space for book creators aiming to reach parents, teachers, librarians, homeschoolers, and avid readers. The platform has a vibrant community that eagerly seeks inspiration, education, and creative content, making it especially powerful for creators in children’s literature, YA, nonfiction, and visually rich storytelling genres. To make the most of this, take some time to explore Pinterest demographics and audience insights to see how your genre aligns with the interests of its users. At Pin Lit Marketing, we’re here to help you evaluate these insights so that your books connect with the right readers and potential buyers on Pinterest.

• How Much Time Should I Dedicate to Pinterest?

  One of Pinterest’s greatest advantages is its evergreen nature, meaning your content doesn’t require daily posting as it might on other platforms. Instead, consistency is key: creating a few well-optimized pins each week and engaging with trending topics in your niche can yield long-term results. Start by setting aside just 1-2 hours each week to plan and create pins. As you see what resonates with your audience and your content gains traction, you can adjust your schedule based on the results. This approach keeps your presence steady and manageable while maximizing reach.

• How Can I Best Use My Book’s Visual Elements on Pinterest?

  While visual appeal is essential on Pinterest, don’t worry if your book isn’t filled with illustrations—there are plenty of ways to create captivating pins. Text-based pins, such as quotes, reviews, behind-the-scenes insights, or even mood boards, can all effectively spark interest and drive engagement. To get started, identify 5-10 unique visual elements related to your book, like key settings, memorable character quotes, or central themes, and turn these into pin ideas. You might create “chapter teasers” or graphics that showcase inspiring quotes or imagery from your book, giving potential readers a taste of what they’ll find within its pages.

• Can Pinterest Help Me Build My Brand?

  Pinterest is an ideal platform for sharing far beyond just your book covers. By posting behind-the-scenes glimpses, insights into your creative process, or educational content, you’re able to build authority in your niche and create a memorable brand that resonates with your audience. To get started, list three unique elements of your creative journey or brand—these could be aspects of your writing style, the inspiration behind your stories, or themes you’re passionate about. Use these as the foundation for your Pinterest boards and pins, ensuring that each post aligns with your values and speaks directly to the readers you hope to connect with.

• What’s the Investment for Setting Up a Pinterest Strategy?

  Getting started on Pinterest is free, but many creators find that using promoted pins adds value by reaching larger, more targeted audiences. However, to make the most of your Pinterest strategy, an investment of time is also needed to create consistent, high-quality content that engages viewers. Start by posting organic pins to see what resonates most with your audience. If you notice certain pins gaining traction, consider running small-scale ads to further boost their reach. At Pin Lit Marketing, we can help you design budget-friendly strategies tailored specifically to book creators, ensuring your content reaches the right readers.

• What if My Platform Isn’t Growing as Quickly as I’d Hoped?

  Achieving success on Pinterest is a gradual process, as it can take weeks or even months for pins to gain traction and become fully indexed by Pinterest’s search engine. The key is to remain patient and consistent with your efforts. To stay on track, regularly review your Pinterest analytics to measure growth and understand what content resonates most with your audience. Use your top-performing pins as inspiration for future content, keeping your strategy responsive to what works best. At Pin Lit Marketing, we’re here to help fine-tune your approach along the way, ensuring your audience remains engaged and your goals stay within reach.

Pinterest is a powerful marketing tool, especially for book creators looking to establish an evergreen presence online. By addressing these questions and implementing a consistent, strategic approach, you’ll be equipped to decide whether Pinterest aligns with your goals. Pin Lit Marketing is here to support you every step of the way, helping your books get the visibility they deserve!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Why Pinterest? A Powerful Marketing Platform for Book Creators & Book Sellers

If you're a book creator—whether you're an author, illustrator, publisher, or e-commerce seller—chances are you've heard of Pinterest, but you might not understand why it's the perfect platform to highlight your work. With the mission of Pin Lit Marketing focused on getting your books seen online, let's dive into why Pinterest stands out as a vibrant, evergreen marketing tool that can boost your visibility, marketability, and even your credibility.

• Visibility that Lasts: Evergreen Content

  Pinterest isn’t like most social media platforms where content disappears within days or even hours. Pins on Pinterest have a long shelf life, often gaining traction months—or even years—after they’re initially posted. This makes Pinterest an ideal platform for book creators who want to showcase their work for the long haul. When you pin strategically, your content doesn’t just vanish; it stays relevant, drawing attention to your books over time.

  At Pin Lit Marketing, we specialize in making your content work for you, helping you utilize Pinterest's unique algorithm to consistently attract the right eyes. Our mission is to boost your book's visibility not just for a moment but for the long term.

• It’s Not Just Pins—It’s Strategy

  Pinterest is more than just posting pretty images; it's about connecting those visuals to your audience's needs and interests. A thoughtful Pinterest strategy involves meticulous planning—optimizing pins for search, targeting the right keywords, and crafting images that stand out among millions of others. At Pin Lit Marketing, our strategy isn't just about pinning; it’s about positioning your content, so it gets seen by your target audience, drives traffic to your website, and amplifies your online presence.

  Whether you're an author with a new release or a publisher with a backlist of titles, we use SEO tactics to make your books discoverable and bring readers to you.

• Harnessing the Power of a Visual Search Engine

  Pinterest is, at its core, a visual search engine, and that's what makes it so effective. Users come to Pinterest to search for ideas, inspiration, and answers. This presents a huge opportunity for book creators to be discovered by potential readers who are actively seeking content like yours. With a robust search engine behind the scenes, Pinterest categorizes and sorts your content in a way that helps you reach audiences interested in your genre, niche, or art style.

  Pin Lit Marketing taps into this search functionality, crafting visually compelling and optimized content that ensures your books are not only seen but also remembered.

• Building Relationships with Your Target Audience

  Pinterest allows you to connect with a targeted, enthusiastic audience who are eager to learn, explore, and discover. For authors, publishers, and illustrators, this is a goldmine. The platform lets you highlight more than just your books—it provides an avenue to share the inspiration behind your stories, your creative process, and what makes your work unique. Pinterest also creates opportunities to drive engagement through educational content, behind-the-scenes glimpses, and links to your author blog or website.

  At Pin Lit Marketing, we help you create a visual storytelling journey that establishes online relationships, building trust and loyalty among potential buyers and readers.

• Overcoming the Fear of Self-Promotion for Authors

  For many authors, the idea of self-promotion can feel overwhelming. Social media might seem daunting, with its fast-paced expectations and constant demands. Pinterest, however, operates differently. It’s a slower, more reflective platform that rewards thoughtful, evergreen content over viral trends. This makes it a perfect space for authors who may feel uncomfortable with traditional social media marketing.

  At Pin Lit Marketing, we guide authors to confidently share their stories without anxiety. We help clarify your goals, focus your efforts, and provide the skills needed to effectively market your books.

• Artistry on Display for Illustrators

  For illustrators, Pinterest is an ideal platform to display your unique style. The visually driven nature of Pinterest offers endless opportunities for creativity—whether it's video pins demonstrating your artistic process, static images of your finished illustrations, or carousel pins that showcase the journey from sketch to final piece. It’s a space where your portfolio can shine, attracting both book buyers and potential collaborators.

  Pin Lit Marketing supports illustrators in crafting engaging pins that highlight the artistry behind each book, allowing for self-expression while making a mark in the children's book market.

• Pinterest as a Hub for E-Commerce Sellers

  For those in the business of selling books, Pinterest’s demographics-targeted, interest-based promoted pins offer effective solutions for every marketing goal—be it boosting brand awareness, increasing website conversions, or even driving offline sales. With paid advertising options, Pinterest allows you to reach highly specific audiences, ensuring that your book gets in front of those who are most likely to engage.

  We understand the e-commerce side of the book world, and at Pin Lit Marketing, we create campaigns that resonate with Pinterest’s diverse and dedicated user base. It’s about matching your book with the right readers and making sure your content gets noticed.

• Why Choose Pin Lit Marketing?

  Our passion for Pinterest keeps growing, and at Pin Lit, we are dedicated to bringing you the best strategies for Pinterest marketing. It’s not just about pins; it’s about creating a consistent, steady system that works for you. Whether you're a seasoned book creator or just starting, Pin Lit Marketing is your expert partner for skyrocketing your marketability and gaining academic credibility on Pinterest.

Ready to get your books seen online? Let’s work together to elevate your books, content, and promotions to the next level.

Contact us today, and let's start crafting your Pinterest strategy to drive traffic, grow visibility, and connect you with readers who can’t wait to discover your work!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Top 5 Fears About Pinterest—and How Book Creators Can Overcome Them

As book creators and sellers, it’s natural to hesitate when it comes to using Pinterest. It’s not known for instant results or quick interactions, so it might not seem like the obvious choice for marketing. But what if I told you that Pinterest’s unique style of growth could actually help you build a lasting legacy for your work?

Let’s break down some common fears that authors, illustrators, and book sellers often have about Pinterest. From concerns over the time it takes to gain traction to worries about creating visuals, these hesitations are valid—but they’re also opportunities. Pinterest is built for longevity and discovery, not quick likes, and fleeting trends. Once you see how it works, you’ll realize it’s a powerful tool for reaching readers over the long haul.

• Fear of Content Not Making an Immediate Impact:

  Pinterest isn’t about overnight success, and that’s a good thing! It’s like planting a seed; each pin takes time to grow, slowly gaining traction instead of fading away in a day or two. For book creators, this means your content keeps reaching new readers long after it’s posted.

• Uncertainty Around Visual Content Creation:

  Creating eye-catching visuals can feel intimidating, especially if you’re more comfortable with words. But Pinterest is all about creativity, and you don’t need to be a design pro to make engaging pins. Tools like Canva make it simple, and visuals can actually enhance the way you connect with readers.

• Worry About the Time Investment:

  Pinterest can seem like a big-time commitment, but it doesn’t require constant posting to see results. Consistency is the key—just a few well-made pins each week can build a strong presence. With scheduling tools, you can batch your content, making it much easier to manage.

• Not Knowing How to Use Pinterest Strategically:

  It’s easy to think of Pinterest as just another social platform, but it’s actually a powerful discovery engine—perfect for showcasing your books to the right audience. Well-crafted pins do more than just attract clicks; they build awareness, spark curiosity, and encourage readers to dig deeper. You’re not just posting for likes—you’re inviting people to explore your world and discover what makes your work unique.

• Fear of Slow Results:

  It’s true that Pinterest is a slower burn than other platforms, but that’s its strength. Content doesn’t expire—it keeps building momentum over time. Some pins take months to hit their stride, but when they do, they have staying power, continuing to bring new eyes to your work.

By reframing these fears, book creators can start to see Pinterest as more than just another platform. It’s a space for thoughtful creators who want their work to reach audiences for years to come. Instead of seeing Pinterest as a challenge, think of it as a partner in sharing your stories and inspiring readers long into the future.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Pinning Your Legacy: A Long-Lasting Strategy for Book Creators on Pinterest

I’m often asked how Pinterest differs from other social media and why book creators and sellers should consider using it. Unlike platforms where content fades within hours or days, Pinterest is built for the long haul. Think of it more as a discovery engine than a social feed—one designed for ongoing inspiration and continuity. Rather than quick interactions or fleeting likes, Pinterest offers a place where your books, guides, or illustrations can be pinned today and rediscovered months or even years down the line. For book creators, that’s a game-changer! Each piece of content becomes evergreen, continually finding new audiences whenever they’re ready.

Pinterest’s focus on visual storytelling makes it ideal for highlighting your work. Every pin offers a snapshot of the world you’ve created, whether it’s a glimpse into your book’s themes, a character’s journey, or an educational takeaway. So, why Pinterest? If you’re passionate about leaving a lasting impact, Pinterest is a natural fit—not just another social platform, but a space for your life’s work, where audiences can engage on their terms, at their pace.

Much like crafting a book, success on Pinterest requires time, refinement, and consistency. Patience is key here; think of each pin as a seed that takes time to grow. Unlike fast-paced social platforms, Pinterest’s slow-burn growth is an advantage. When you invest in creating quality pins, they don’t just disappear; they continue to work for you, reaching new audiences again and again. For book creators, this means your work has lasting power, allowing your content to find its audience naturally, on their schedule, not the platform’s.

Pinterest also rewards clarity and focus. Over time, you’ll notice which pins resonate most, giving you invaluable feedback to refine your visuals and messaging. This refinement process often reveals insights about your audience—like which themes, colors, or phrases resonate most deeply. Refining your approach on Pinterest is about aligning your brand, whether it’s a book series or artwork, with the values that best connect with your audience.

Finally, consistency is essential. Success on Pinterest isn’t about a single great pin; it’s about showing up regularly. Consistent posting keeps your content visible and builds familiarity, helping your audience know they can rely on you for inspiring or informative content. This ongoing presence builds trust and keeps you top of mind when someone is ready to explore or recommend a new book or resource. Consistency gives Pinterest its strength as a long-term marketing partner—by showing up steadily, you’re creating a lasting connection with your audience.

In conclusion, time, refinement, and consistency are the foundation for sustainable growth on Pinterest. You’re not just marketing for the moment; you’re building a presence that reflects your life’s work, ready to connect with people for years to come.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

A Glossary of Marketing Terms to Showcase Books, Programs & Services on Pinterest

Feeling a little lost when it comes to Pinterest marketing? You’re not alone! For many authors and book sellers, jumping into Pinterest can feel like learning a new language—especially when the jargon sounds like it’s from another planet. But don’t worry, I’ve been there too. The truth is, understanding the key terms is half the battle, and once you’ve got them down, you’ll be ready to tackle Pinterest with confidence. What you need is a simple guide to help you navigate the world of pins, boards, and SEO with ease – The Pin Lit Keyword Toolkit!

Featured below is a list of brief definitions of the essential elements needed to craft effective pin copy. These terms will become your trusty tools as you create compelling and engaging content for Pinterest. Understanding these key terms is the first step towards mastering your strategy to market your books, programs, and services on Pinterest. Let's dive in and get familiar with the lingo that will set you up for success! 

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Audience Relevance: The degree to which your content resonates with and is valuable to your target audience, ensuring it meets their interests and needs.

Board Description: A brief summary that outlines what users can expect to find on your Pinterest board, including relevant keywords to help improve its visibility and attract the right audience. 

Book Category: A broad classification that groups books based on their general content or intended audience, such as children's books, young adult books, or nonfiction. Categories help readers quickly identify the type of book and its primary focus. 

Book Genre: A specific classification that defines the style, theme, or subject matter of a book within its category, such as fantasy, mystery, romance, or historical fiction. Genres help readers find books that match their particular interests and preferences within a broader category. 

Call to Action (CTA): A prompt that encourages users to take a specific action, such as "Get the Guide," "Download Now," or "Learn More," guiding them on what to do next with your content. 

Content Value: The usefulness and relevance of your content to your audience, providing information, inspiration, or solutions that meet their needs and interests. 

Educational Content: Information or resources provided through your pins and boards that aim to teach or inform your audience, often including tutorials, how-to guides, and informative articles related to your niche. 

Keywords: Specific words or phrases that describe your content, helping Pinterest’s algorithm understand and categorize your pins so they can be discovered by users searching for related topics. 

Pin Description: A concise text under your pin that explains its content and purpose, includes relevant keywords, and entices users to engage with your pin. 

Pin Format: The layout and structure of your pin, including elements such as images, text, and design, optimized to capture attention and convey your message effectively on Pinterest. 

Pin Title: The headline of your Pinterest pin that grabs attention and provides a brief idea of what the pin is about, often incorporating relevant keywords to enhance discoverability. 

Pinterest Algorithm: The system Pinterest uses to analyze and rank content, ensuring that the most relevant and engaging pins appear in users' feeds and search results based on their interests and interactions. 

Optimization: Enhancing pins, boards, and profiles using relevant keywords, high-quality images, and strategic pinning to increase visibility and engagement. 

Seed Terms: Foundational keywords that you input into the Pinterest search bar to initiate the discovery process, helping you identify related keywords and gauge how your content ranks and resonates within the Pinterest algorithm

SEO (Search Engine Optimization): The process of optimizing your content with relevant keywords and strategies to improve its visibility and ranking on Pinterest and other search engines, helping it reach a broader audience. 

Target Audience: The specific group of people you aim to reach with your content, defined by characteristics such as age, interests, and needs, ensuring your pins and boards resonate with those most likely to engage with and benefit from your offerings. 

Text Overlay: Text that is placed on top of an image in your pin, used to highlight key information, titles, or calls to action, making the pin more engaging and informative. 

Themes: Central ideas or messages in a story that offer value by exploring significant aspects of life and the human experience. They help readers relate to characters, gain insights, and learn important life lessons, enriching their understanding and emotional connection to the narrative.

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That’s enough for now, wouldn’t you say?

I hope you feel inspired and equipped to boost your Pinterest game. To learn more about how to strategically use SEO keywords to get your pins in front of the right audience, ensuring your books, presentations, and products are discovered by parents, teachers, librarians, homeschooling parents, and teens. Remember, your pins are amazing creations waiting to be found, and SEO keywords are your trusty tools for success. 

By nailing down your strategy, hammering home your message, and building a solid foundation, you've set yourself up for a strong and visible Pinterest presence. 

For more Pinterest book marketing clarity, inspiration, and encouragement, download your free copy of The Pin Lit Keyword Toolkit here. 

You’ve got this! We at Pin Lit are behind you all the way.

Interested in establishing a vibrant presence on Pinterest. Sign up for a Fit Call today and let’s get this party started! 

Unlocking Pinterest Success: How the Right Keywords Open the Door to Visibility

The word “keyword” is a powerful little compound word, combining the words "key" and "word," where "key" refers to something important or crucial, and "word" refers to a term or expression. Together, "keyword" refers to an important or significant word – especially when it comes to developing an evergreen presence on Pinterest.

A physical key is a tool designed to unlock a door, gate, or lock. It provides access to a specific place or resource that would otherwise be closed off. Without the right key, you're stuck on the outside, unable to reach what lies behind the lock.

Similarly, a keyword in SEO is a tool designed to unlock visibility on search engines, helping users access specific content, services, or information. Without the right keyword, a website can be like a hidden treasure behind a locked door—hard for potential users to discover.

When you use a physical key, you simply turn it, and the door opens, letting you step inside and explore what's waiting for you. This process creates a literal connection between the locked area and the outside world.

In the digital world, using the right keyword is like turning the key in a lock, opening the “door” to your content. By unlocking visibility, the keyword helps connect potential visitors (searchers) to your site, facilitating engagement and interaction.

SEO keywords act as the foundation of your Pinterest strategy. By weaving these powerful words into your pin titles, descriptions, and board names, you keep your content front and center, making it easy for the right audience to find and engage with what you offer.

Both keys and keywords unlock important things: keys provide physical access to spaces, while keywords unlock opportunities for connection and visibility in the digital space. In both cases, finding the right match—whether it’s a specific key or a targeted keyword—is crucial to opening up possibilities, connecting people, and revealing what’s inside.

Are you ready to unlock your Pinterest potential and make sure your books, presentations, and products reach the perfect audience? If so, I’ve got something for you – The Pin Lit Keyword Toolkit, your free resource that empowers authors, illustrators, and book sellers to build a targeted, SEO-driven Pinterest presence. With the right keywords, you'll open the door to visibility, connection, and sales!

Step into the next level of your Pinterest strategy with The Pin Lit Keyword Toolkit! Inside, you’ll discover the essential tools to elevate your SEO approach. From pin titles to descriptions and board names, these resources will help you crack the code to greater visibility and ensure your content catches the eye of the right audience. Here's what you'll find inside:

• The Jargon Junction – A Glossary of Terms:
  This simple glossary breaks down digital marketing terminology. Its SEO lingo made easy, so you can focus on pinning with purpose.

• Locking In Your Messages with Keyword Clusters:
  Master keyword clusters to ensure your content is seen by the right audience. This section teaches you how to group related keywords, so your pins and boards show up in more relevant searches, boosting visibility and engagement.

• Pinspiration Showcase:
  Looking for creative inspiration? In this section, you’ll find real-life examples of pin titles, descriptions, and board names that successfully use SEO. These examples will spark ideas and provide practical tips to help your content stand out and get discovered by the right audience.

• Your DIY Pin Crafting Blueprint:
  Put your new skills to work with a simple, actionable guide to optimizing boards and pins to perform. Learn how to seamlessly incorporate SEO keywords into beautiful, high-traffic pins that attract the audience you're targeting.

Just like a key opens a door, the right keywords unlock opportunities for connection and visibility online. Whether it's finding the perfect key or using the right keyword, it’s all about making those important connections and showing what you have to offer. With The Pin Lit Keyword Toolkit, you'll have everything you need to boost your Pinterest strategy and reach the right audience. Grab your free toolkit today and start opening doors to more visibility and success!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Beyond the Launch: Evergreen Marketing with Pinterest

Book launches are festive celebrations of a book’s journey into the hands of its readers. Oftentimes authors dedicate launches to express gratitude to those who have supported them along their publishing journey. The best book launches involve considerable planning and coordination. Venues are secured. Bookmarks and giveaways are purchased. Cakes are frosted, PowerPoint presentations are perfected. The experience can be exhilarating, invigorating, demanding, and – sadly – short lived. Keeping the momentum moving requires diligence, planning, and strategy. 

 Pinterest can help. Here’s how.

 At Pin Lit, we rely heavily on the Trends Tool, which tracks trending content on Pinterest. This tool guides our strategy to align client content with broad-based, current interests. The Trends Tool informs the general messaging gleaned from resources like educator guides, coloring sheets, and promotional materials, create book lists on related topics, and analyze themes in their book's storyline.

Another critical function of the Pinterest interface is the Search Bar, found in the upper right corner of a Pinterest platform. While the Search Bar functions much like a Google search, the information it generates is much more specific than that of the Trends Tool. With it, we can discover the exact terms a client’s potential audience is searching for. This broad and narrow approach to discovering marketing opportunities to enhance a book’s visibility way beyond its launch date.

 Meet Claire Noland, whose charming picture book RAVEN’S GIFT: A FEATHERED FLIGHT OF FAITH launched in early October. The story is inspired by a legend demonstrating determination, perseverance, hope, and faith. In it, a group of biblical birds come together to honor the birth of Jesus. Typically, Christmas stories have a short shelf life. However, RAVEN’S GIFT is more than your average Christmas story, one that can live beyond its launch window. The Pinterest Trends Tool and Search Bar will guide us along the way.

 First of all, let’s see what the Trends Tool tells us about the sales window for Christmas stories. Notice, on the right side of the graph above, that Pinterest users have begun searching the terms “a Christmas Story” and “Christmas Story” in October, about the same time that RAVEN’S GIFT was launched. Moving to the left, we can see that these terms peak on December 27th, and then crash hard after that. Bah! Hum bug! Not to worry, though. The good news is that, due to the evergreen nature of Pinterest marketing, RAVEN’S GIFT will begin ranking in search again by next October. That’s nice, but we want RAVEN’S GIFT to get attention beyond December 27, 2023. Right? Back to the Trends Tool we go.

 In analyzing another layer of the RAVEN’S GIFT, we discover that Claire explores the important roles that birds hold in the Bible. Not only do birds have a lot of symbolic and metaphorical importance to the story, but this feathery subplot is also just what we need to make RAVEN’S GIFT’S marketing message fly all year long. Returning to the Trends Tool, we notice above that the term “birds” pulls up a trend line that remains between 60 and 100 over the span of the entire year. Yes! The keyword “birds” is a hot topic, one that we can incorporate in all of our campaigns. 

 Then, to take this further, let’s go to the Search Bar to get even more specific information about RAVEN’S GIFT messaging. Remember Claire's birds are part of a biblical theme. Notice above that the term “bible birds” in the Search Bar unveils a juicy list of topic ideas and keywords, providing us with great guidance in establishing an evergreen presence on Pinterest throughout the year. We now have the information we need to breathe life into RAVEN’S GIFT long after the holiday season has passed. You might say that Pinterest is the gift that keeps on giving!

Keywords gleaned by accessing the Search Bar are terms actual Pinterest users have searched for. This means that Claire has an audience looking for information, inspiration, education, and ideas to create projects centered around birds in the bible. Claire, being the creative marketer that she is, can create book lists, clever downloads, and nifty blog posts about the bible birds she’s showcased in RAVEN’S GIFT. And you’d better believe that we at Pin Lit will do all that we can to elevate her message with graphics, context, and gusto!

 This type of strategic analysis can be repeated with about any topic under the sun. By allowing the Trends Tool and the Search Bar to guide our exploration of a book’s themes, characters, plots, and subplots, we can collaborate with clients to discover keyword strategies to highlight their books, programs, and services for as long as they’d like. 

How about you? What themes and topics would you like to explore? We encourage you to pull up the Trends Tool and the Search Bar and see what delights await.

To learn more about ways that we at Pin Lit Marketing might help you develop an evergreen presence on Pinterest, schedule a Fit Call with Deb today. 

Short Tail vs. Long Tail Keywords: Nailing the Specifics of Content Marketing

If I had to select a single feature that sets Pinterest apart in the realm of social media marketing, it would undoubtedly be its knack for targeting specific niches with enduring content. For we book sellers and creators, a niche refers to a distinct group of customers (readers) characterized by specific needs, preferences, or interests. These niches are precise and clearly defined. While it may require some effort to craft a strategy that appeals to our desired audience, the time invested in doing so is unquestionably worthwhile. Without a doubt, it truly is. 

Beyond crafting eye-catching graphics, the essential elements required for niching-nailing are relevant, applicable, and relatable keywords - terms that users type into the search bar in hopes of finding that one special niche-like thing they are looking for. 

Keywords come in a variety of forms. The best known are short tail keywords and long tail keywords. Short tail keywords are general and broad, making them competitive on the digital marketing scene. Long tails are short, yet concise. They are specific, descriptive, niche-centric phrases that cast a wider net in efforts to attract one’s intended audience. Savvy Pinterest marketers create lists of both short tail and long tail keywords to feature everywhere possible – on pin graphic, titles, descriptions, on in board descriptions (I’ve also heard that they make for some swell looking tattoos, too.). 

You ask, “Where can we find these treasures known as short tail and long tail keywords?” They are hiding in plain sight! Analyze your books, programs, and services from every angle. Identify the genres, categories, themes, premises, educational value, social impact, age-level, academic standards coding … of whatever you can think. Therein lies niche-finding gold, pal. For sure. 

For example, let’s have a look at the keyword coding potential for AT THE EDGE OF ICE, written by Carolyn Armstrong, the first installment in the Eco Warriors series for middle school readers. (Here is looking at you, Carolyn. Wink. Wink.). 

Not only is AT THE EDGE OF ICE a delightful middle grade novel about rivaling twin sisters and their quest to save the threatened Arctic ecosystem, but the author is also offering loads of educator resources that would make any classroom teacher or homeschooling parent jump for joy! With a little bit of research, Carolyn can discover a nice extensive list of short tail and long tail keywords to use that will serve to narrow her niche. This type of creative keywording allows Pinterest users in search of the topics she addresses in AT THE EDGE OF ICE to find just what they are looking for. Here is how to do it. 

To start off, Carolyn must first pinpoint her genre, classification, and target age range. Incorporating phrases like eco-fiction, middle grade, ages 10 to 14, grade 6, grade 7, and grade 8 into her long-tail keywords will accomplish this task effectively. Following that, to further refine her focus, she could consider including some of the following elements in all aspects of her efforts in creating pins: 

• MG books about climate change

• MG books about global warming

• MG books about polar bears

• Next Gen Science: K-ESS3-3 Earth and Human Activity

• Ecology for Middle Schoolers

• Arctic habitat project for kids

• Animal food chain pyramid

• Sibling jealousy parenting tips

• Parenting sibling jealousy

• Middle grade geography lessons

• Longitude & latitude lessons

• Engaging map skills activities

You get the picture, right? By highlighting aspects of information about the book's foundation, themes, and storyline, Carolyn can leverage the timeless effectiveness of Pinterest marketing to reach a broad online audience, aiming to pique the curiosity of her target demographic on the platform. Who is to say she will not also contribute to the preservation of some precious marine life along the way, as well! 

How about you? Do you need help nailing your niche(s)? Sign up for a Fit Call today. Let’s see what the power of Pinterest can do for you. 

Planning A Pre-Launch Campaign on Pinterest

Have you ever heard of a woman named Else Bostelmann? I hadn’t, not until one of our long-time clients Jeanne Walker Harvey let us know that she’s launching a biography about this fascinating woman next summer. Yippee, skippy! It’s time to sharpen our Pinterest pre-launch tools. Want a little peek into how it’s done?

First of all, Jeanne is an accomplished, multi-published, award-winning author, a book review blogger, and a committed Pinterest marketer. We’ve been working together for over two years now and it’s been an absolute delight to do so. We know each other well. Jeanne pens remarkable nonfiction picture book biographies, three of which we’ve partnered in pre-launch campaigns. The time to implement the tactics and strategies required to connect her upcoming book with her people starts NOW!

Else Bostelmann? Now that’s another story. We don’t know her. But there are readers living on Pinterest who do and will, eventually, want to buy ELSE B. IN THE SEA: THE WOMAN WHO PAINTED THE WONDERS OF THE DEEP. Much like Dorothy’s Yellow Brick Road, our job is to establish a path leading them to Jeanne’s version of the Emerald City – her website. Instead of using gleaming bricks of canary yellow, we’ll be using SEO, keywords, groovy graphics, and a whole lot of savvy to get the job done. Oh, yeah!

We use a two-pronged approach for book launches or any campaign, starting with building solid Pinterest boards. We focus on specific details of Jeanne's new book and as well as the broader themes explored in all her work. This helps Pinterest sort and show off her content. Bit by bit, we're paving a glittering road to Jeanne's homepage for educators, librarians, history buffs, and even fish-lovers to follow. No ruby slippers required.

You might be thinking, “That’s very nice for Jeanne, but I don’t have a mature platform like she does.” Not to worry, my pretty. Whether you’re a good witch or a bad witch, there are ways to meet your marketing needs on Pinterest. Schedule a Fit Call today. Together we can figure out a plan that is just right for you.

Using Pinterest as Market Research: ANYONE Can Do It!

I have strong feelings about a whole lot of things. For example, I believe that all kids need to learn how to play a musical instrument (Even badly). Also, in my view, no one should earn a college diploma until they have worked in the public sector as wait staff (This would convince diners to become better tippers!). Lastly, I am certain that all authors and illustrators – pre-published to the experts – should be dabbling in Pinterest to enhance literary perspectives as well as to become acquainted with their audiences. This process is free. No pin creation required. You in?

By now we all know that Pinterest is a crazy powerful visual discovery engine. In this newsletter, we usually focus on optimizing our Pins in efforts to wow our intended audience. This time let’s examine the power of the Board as a sleuth-like tool to probe around the platform. The good news is that everyone can do so without having to make a single Pin!

We often describe Boards as little pouches where we tuck away related Pins. See them as handpicked showcases of images, ideas, and inspirations, all grouped under a distinct theme. The catchiest Board Titles stem from straightforward phrases Pinterest users pop into the Search bar. Whether you cast a wide net or zoom in closely in your market research, your title's scope can vary accordingly.

For example, say you are a pre-published author writing a young adult historical fiction fantasy novel set in Detroit. Talk about distinct themes to explore! Some Board Title examples might be…

• Detroit Historical Fiction

• Young Adult Fantasy

• YA Historical Fantasy Novels

• Detroit-based YA Fantasy

• Detroit Magic and Myth

• YA Fantasy Characters

• Detroit Historical Fantasy Reads

Although these titles may seem repetitive, there is a logic behind the madness. Such repetition helps establish your specific niche on the platform, signaling the algorithms about your identity, content, and the target audience you aim to engage. After setting up a Board on Pinterest, the system will recommend related Pins that its algorithms deem appropriate for your board. Check them out. Some of the pins will align perfectly, while others might miss the mark. That is okay. This procedure provides insights for when your moment to shine arrives.

This type of market research not only demonstrates who is marketing similar content on the platform, but what they are displaying. And, as a bonus, you are establishing your own digital footprint in your niche. All of this without making a single pin!

In short, there is a place for all book creators and sellers on Pinterest. With a little bit of planning and a whole lot of fun, anyone can use the platform for their benefit.

Are you interested in knowing how this process might benefit your marketing platform? Why not reach out and schedule a call today? Together we can see how Pinterest can benefit you!

Keywords – Here. There. EVERYWHERE!

Crafting effective copy for Pinterest content goes against any creative writing practices that we writers have come to know. We’re encouraged to avoid the repetition of words or phrases. We’re also taught to constantly strive to engage the reader on an emotional level with vivid verbs, metaphors, similes, assonance, alliteration, and/or onomatopoeia (my favorite). 
 
Friends, that kind of blather just doesn’t cut it with Pinterest. You won’t get any traction on the platform if you insist on writing like a poet. Nope. If you want to get your goods and services seen on the platform, you’d best toss out the thesaurus and start again. 
 
Building a solid presence on Pinterest requires an understanding of what your products and services are, who they are intended to serve, then translating that information into searchable key terms that the Bots can categorize. We must be willing to set that lofty literary language aside to get the job done.
 
The secret to the process is to break your offerings down into categories, no more than three to begin with. Some examples for starter categories might be Books, Audience, and Genre. Then jump on the Pinterest search bar and drop in terms and phrases that describe your categories. Make a list of the words that keep showing up. Those are the keywords that your audience is using when they’re searching for treasures on Pinterest. Those words are their pathway to finding YOU!
 
Say you are a published poet who teaches writing. Here are a handful of phrases you might want to explore:

• Creative writing

• Creative writing tips

• Creative writing prompts

• Figurative writing

• Literary activities

• Poetry book

• Poetry book for children

• Nature poems (You can get genre-specific here)

• Poetry prompts

• Language arts

 
The next step is to use, use, and reuse those keywords in your Pinterest profile, on your graphics, in your pin titles and descriptions over and over and over again. Take care to use a conversational tone when doing so. Light, lively, and to the point. You can add a touch of cool, if you want to. Have fun with this. 
 
Happy keywording!

Unbranded Searches Make Pinterest Anybody’s Game

Last week, while attending a Pinterest managers round-up meeting, the speaker commented that 97% of the searches on Pinterest are “unbranded.” Dang! That’s an impressive percentage of users, but what does that mean for authors, illustrators, and book creators everywhere? 
 
An “unbranded search” is a detailed description of a Pinterest user’s desire for exploration. These searches reflect how Pinterest users behave on the platform. Here’s what Pinterest has to say about this:
 

Such a high percentage of unbranded searches is a strong indication that Pinterest users are on the platform to seek inspiration and discover new ideas.

 
Anticipating unbranded search trends does require a bit of finesse, but the effort is well worth it. For example, some topics are seasonal, such as “Earth Day”, “Hanukkah”, and “Back-to-school”. Other topics like “middle grade nonfiction books about space”, “early literacy for toddlers”, or “gift books for baby showers” are on-going topics, searched as the Pinterest user sees fit. 
 
The ultimate challenge for us all is to anticipate the needs and desires of our intended audience. All we must do is discover ways that our books, programs, and products might inspire, educate, or encourage them. And then creatively create graphics and concise context that will help them find us on the platform. Build it and they will come, right?
 
The fun never, ever ends! For sure.
 
Need help with your presence on Pinterest? Like an unbranded search, we’re here whenever you need us.