Yesterday, I made a discovery while working on a client’s monthly analytic report. For months, she and I have had our sights set on showcasing her Black History Month content in a big way and we rocked it! However, now that that campaign has passed, her numbers have dipped a bit, telling me that we must always anticipate when the next best trend will swell. No slacking. Here’s how we’re going to do it.
Say, you’ve got a YA about a surfer girl with a passion for dogs who came from Detroit. We’ve got three broad keywords here – surfer girl, dogs, and Detroit. Our job is to analyze and amplify these terms in efforts to clamp onto algorithms in time to, which can be useful to Pinterest paddlepusses, too!
According to Kate Ahl of Simple Pin Media, the Trends Tool is a "keyword tool that helps you see what people are looking for and when they are looking for it." With this tool, we marketers anticipate what and when their intended audience will be searching for their content. I wonder when readers might be searching for our dog-loving surfer girl novel. Let’s find out.
Let’s drop ‘surfer girl’ in the search bar and see what comes up. Wow. We have two crests to ride, the highest being May 22. We’d better get some well-optimized pins going now to catch that first big kahuna.
Our girl is from Detroit. Let’s see what happens when we drop ‘Detroit’ in the search bar. Okay. That's a steady one. We’ll be sure to include that keyword often.
Who doesn’t love dogs, right? Let’s see how her puppy helps our algorithms. Yeow! That one hangs ten at 100 in December! Let’s be sure to post loads of pins showcasing that keyword in the fall, just in time to crest in the holidays. Pretty amazing right?
See why we Pinterest Pals geek out about the Trends Tool? Try it. You will, too.
Contact me if you’d like to know more about how Pinterest can help your marketing efforts. I love to do workshops and presentations for groups - large and small. A captive audience interested in Pinterest? Are you kidding me? Let us know how we can be of help to you. Until then…hang loose.
