Evergreen Pin Power in Action: A Case Study

We hear the term “evergreen” tossed around a lot when it comes to promoting books, programs, and services on Pinterest. It sounds important—maybe even a little exciting—but what does it really mean for authors like us? How does evergreen marketing actually work, and why is it such a game-changer?

For me, the idea of evergreen marketing is THE reason authors should consider building a vibrant presence on Pinterest. Every time we at Pin Lit create fresh campaigns for our clients, we approach them with the goal of crafting a lasting, evergreen presence, using their content as the foundation. This process takes consistency, creativity, and a solid strategy—but trust me, the effort is absolutely worth it. Let me show you what I mean.

Currently, we’re partnering with a client to build a pre-publication platform for an exciting new nonfiction baseball book titled OUT OF THE MOUTH OF BABE, set to release four months from now. The first step any savvy Pinterest marketer takes when introducing a new release is to establish fresh boards inspired by the themes, topics, and main ideas represented in the book.

When creating board titles, it’s best to use search terms your target audience is likely to type when looking for content. For this project, we’ve chosen titles like US Biography Books, Baseball Books, and 1900s American Baseball History Books. These targeted terms ensure the book connects with its ideal readers from the start.

Once the board is created on Pinterest, the next step is to “optimize the board.” To do this, simply type the board title into the search bar and hit Enter. If the title resonates well with Pinterest’s search algorithm, the screen—or “feed”—will fill with pins that share a common thread.

Here’s where it gets exciting: the pins that appear at the very top of the feed are the highest-ranking ones for that topic. Think of them as the gold stars of the group—pins that are performing well and aligning perfectly with your board’s focus.

Once Pinterest displays the pins it thinks best match the search, the next step is to add 20 to 30 of the most relevant pins to the fresh board. This process serves two important purposes: it helps Pinterest understand how to index the author’s new content within the board, and it gives those high-ranking pins a little extra love by repinning them. Win-win!

While optimizing fresh boards for OUT OF THE MOUTH OF BABE, I was thrilled to see a pin for a previous client rank as a high-performer in the search results. The best part? This pin, promoting her nonfiction picture book biography about Yogi Berra, was originally posted back in July of 2021! That pin is over three years old and it’s still going strong!

This is evergreen marketing in action. That pin—and all the others we created to promote her books—will continue to work for her as long as she maintains a presence on the platform.

This is the magic of evergreen marketing on Pinterest: it’s not just about creating content; it’s about building a presence that keeps working for you over time. Whether it’s a new release or a beloved backlist title, Pinterest has the power to connect your books, programs, and services with readers long after the initial campaign.

So, what’s stopping you? Start planting those evergreen pins today and watch your efforts grow!

Ready to explore how Pinterest can work for you? Let’s connect and make it happen.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

The Seasonal “U” and You: Using the Pinterest Trend Tool

I’m writing this post during the last week of November. Every free minute that I have of late has been absorbed by planning for the holidays. I’ve been busy buying gifts, ordering cards, planning meals, organizing travel plans, decorating the house – outside and inside. This flurry of activity typically lasts until mid-December when life returns to its regular rhythm.

The same is true for Pinterest users at this time of year. Our beloved teachers, school librarians, and homeschooling parents are buzzing at the same pace I am, while somehow managing the educational needs of their classrooms and kids. The Trends tool shows that currently they are coming to Pinterest in search of Thanksgiving recipes, Christmas tree ideas, and turkey disguise projects (Who would’ve known?). Trends also show that by the end of December, parents and educators will resume their Pinterest search activities in a more predictable way. 

If you’ve noticed a dip in engagement on your non-seasonal pins lately, don’t worry—you’re not alone. This is part of what marketers call the Seasonal “U,” a predictable dip and rise in Pinterest activity tied to shifting search habits around the holidays. While these holiday search trends reflect the joy of the season, it’s hard on those of us who are marketing educationally sound material. 

The good news? This dip is only temporary. For those of us producing high-quality, evergreen content, the Seasonal “U” is just a brief lull before activity picks up again. But don’t just take my word for it—let me show you exactly how this works with some examples below.

To illustrate the fall and rise of evergreen content on Pinterest, let’s have some fun with the Trend Tool, a feature that provides insights into trending topics, keywords, and interests on the platform. It allows users to explore what people are searching for and engaging with over time, offering data on seasonal trends, popular searches, and audience behaviors. 

The Trend Tool is great for analyzing how specific keywords or topics perform over a selected time period, showcasing their popularity and seasonality. A really fun thing to do with the Trend Tool is to compare several search terms in efforts to observe patterns and trends over time – The Seasonal “U”! 

For our purposes, let’s take a closer look at the search trend for the phrase “nature activities for kids”—a keyword we often rely on when optimizing nonfiction content about trees, oceans, weather, animal habitats, and conservation topics. The Trend Tool graph below provides a snapshot of how this term has performed over the past year.

Here’s how to read it: the solid orange line shows how “nature activities for kids” has trended historically, while the dashed lines and shaded area to the right represent Pinterest’s predictions for future growth. At the time of writing, we’re at a dip in the curve—a low point—but look closely. By mid-December, this topic is predicted to climb substantially.

This pattern, my friend, is an example of the Seasonal “U.” We’re currently in the valley, but the trend is poised to rise again soon. It’s a natural ebb and flow that’s a key part of planning content on Pinterest.

While we’re at it, let’s test something. Let’s compare several topics to see if there is a predictable Seasonal U pattern of some sort happening. Let’s try the phrases “math games,” “5th grade science fair projects ideas”, “kindergarten science experiments”, and “nature activities for kids” – all of which are subjects for evergreen content on the platform.

Take a look at the graphic below. Notice how the solid lines representing evergreen content seem to zigzag all over the place—it’s a bit chaotic, right? But here’s the cool part: all the dashed lines on the left dip around December 24 and then rise together in perfect synchronicity afterward. This, my friend, is the essence of the Seasonal "U" in action. The December dip marks the natural low point before interest steadily climbs, building momentum and surging upward as engagement increases. It’s a reliable pattern that shows us when to anticipate—and capitalize on—the rise.

As we’ve seen with the Seasonal "U," dips like this are temporary and simply part of the natural cycle on Pinterest. These moments may seem quiet, but they’re actually the perfect time to double down on your efforts. Use the dip as an opportunity to create and post high-quality, relevant content. When the "U" rises—and it always does—your content will be ready, indexed, and primed for success.

Remember, Pinterest is a long game. Growth takes patience and persistence, but the rewards are worth it. Your content has value, and it will gain traction as you stay consistent. Keep pinning, stay visible, and lean into the trends that align with your goals. Consider refreshing and repurposing older pins to match seasonal themes—it’s a smart way to keep your pin library working for you.

Finally, keep experimenting and learning. Every pin you post, every tweak you make, and every trend you embrace brings you closer to your audience. Trust the process, and don’t hesitate to explore new strategies. I’ll be here to guide you along the way with more tips and insights in future posts.

Stay consistent, stay creative, and remember—your content is resilient. The climb back up the "U" is coming, and your efforts will shine when it does. You’ve got this!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Is Pinterest the Best Choice for Marketing Your Books? Here’s What You Need to Know.

Pinterest has become a powerful platform for book creators, offering an evergreen way to showcase work and engage new readers. However, diving into a new marketing platform raises questions. If you're an author, illustrator, publisher, or e-commerce seller considering Pinterest, here are some essential questions and practical steps to help you understand if Pinterest is right for your marketing goals.

• What Can I Gain from Marketing My Book on Pinterest?

  Pinterest offers book creators an incredible opportunity for lasting visibility. Unlike other social platforms where content fades quickly, Pinterest pins can keep drawing engagement for months, even years, after posting. As a visual search engine, Pinterest reaches users actively looking for specific ideas, genres, or content like yours, helping you connect with an audience that’s already interested in what you have to offer. Plus, it’s more than just visibility; Pinterest allows you to highlight the process behind your book, your unique inspiration, and your themes, building a brand that resonates deeply with readers. Think about the type of audience you want to reach and how your work can visually tell a story that captivates and inspires them on Pinterest.

• Is My Target Audience on Pinterest?

  Pinterest is a perfect space for book creators aiming to reach parents, teachers, librarians, homeschoolers, and avid readers. The platform has a vibrant community that eagerly seeks inspiration, education, and creative content, making it especially powerful for creators in children’s literature, YA, nonfiction, and visually rich storytelling genres. To make the most of this, take some time to explore Pinterest demographics and audience insights to see how your genre aligns with the interests of its users. At Pin Lit Marketing, we’re here to help you evaluate these insights so that your books connect with the right readers and potential buyers on Pinterest.

• How Much Time Should I Dedicate to Pinterest?

  One of Pinterest’s greatest advantages is its evergreen nature, meaning your content doesn’t require daily posting as it might on other platforms. Instead, consistency is key: creating a few well-optimized pins each week and engaging with trending topics in your niche can yield long-term results. Start by setting aside just 1-2 hours each week to plan and create pins. As you see what resonates with your audience and your content gains traction, you can adjust your schedule based on the results. This approach keeps your presence steady and manageable while maximizing reach.

• How Can I Best Use My Book’s Visual Elements on Pinterest?

  While visual appeal is essential on Pinterest, don’t worry if your book isn’t filled with illustrations—there are plenty of ways to create captivating pins. Text-based pins, such as quotes, reviews, behind-the-scenes insights, or even mood boards, can all effectively spark interest and drive engagement. To get started, identify 5-10 unique visual elements related to your book, like key settings, memorable character quotes, or central themes, and turn these into pin ideas. You might create “chapter teasers” or graphics that showcase inspiring quotes or imagery from your book, giving potential readers a taste of what they’ll find within its pages.

• Can Pinterest Help Me Build My Brand?

  Pinterest is an ideal platform for sharing far beyond just your book covers. By posting behind-the-scenes glimpses, insights into your creative process, or educational content, you’re able to build authority in your niche and create a memorable brand that resonates with your audience. To get started, list three unique elements of your creative journey or brand—these could be aspects of your writing style, the inspiration behind your stories, or themes you’re passionate about. Use these as the foundation for your Pinterest boards and pins, ensuring that each post aligns with your values and speaks directly to the readers you hope to connect with.

• What’s the Investment for Setting Up a Pinterest Strategy?

  Getting started on Pinterest is free, but many creators find that using promoted pins adds value by reaching larger, more targeted audiences. However, to make the most of your Pinterest strategy, an investment of time is also needed to create consistent, high-quality content that engages viewers. Start by posting organic pins to see what resonates most with your audience. If you notice certain pins gaining traction, consider running small-scale ads to further boost their reach. At Pin Lit Marketing, we can help you design budget-friendly strategies tailored specifically to book creators, ensuring your content reaches the right readers.

• What if My Platform Isn’t Growing as Quickly as I’d Hoped?

  Achieving success on Pinterest is a gradual process, as it can take weeks or even months for pins to gain traction and become fully indexed by Pinterest’s search engine. The key is to remain patient and consistent with your efforts. To stay on track, regularly review your Pinterest analytics to measure growth and understand what content resonates most with your audience. Use your top-performing pins as inspiration for future content, keeping your strategy responsive to what works best. At Pin Lit Marketing, we’re here to help fine-tune your approach along the way, ensuring your audience remains engaged and your goals stay within reach.

Pinterest is a powerful marketing tool, especially for book creators looking to establish an evergreen presence online. By addressing these questions and implementing a consistent, strategic approach, you’ll be equipped to decide whether Pinterest aligns with your goals. Pin Lit Marketing is here to support you every step of the way, helping your books get the visibility they deserve!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Why Pinterest? A Powerful Marketing Platform for Book Creators & Book Sellers

If you're a book creator—whether you're an author, illustrator, publisher, or e-commerce seller—chances are you've heard of Pinterest, but you might not understand why it's the perfect platform to highlight your work. With the mission of Pin Lit Marketing focused on getting your books seen online, let's dive into why Pinterest stands out as a vibrant, evergreen marketing tool that can boost your visibility, marketability, and even your credibility.

• Visibility that Lasts: Evergreen Content

  Pinterest isn’t like most social media platforms where content disappears within days or even hours. Pins on Pinterest have a long shelf life, often gaining traction months—or even years—after they’re initially posted. This makes Pinterest an ideal platform for book creators who want to showcase their work for the long haul. When you pin strategically, your content doesn’t just vanish; it stays relevant, drawing attention to your books over time.

  At Pin Lit Marketing, we specialize in making your content work for you, helping you utilize Pinterest's unique algorithm to consistently attract the right eyes. Our mission is to boost your book's visibility not just for a moment but for the long term.

• It’s Not Just Pins—It’s Strategy

  Pinterest is more than just posting pretty images; it's about connecting those visuals to your audience's needs and interests. A thoughtful Pinterest strategy involves meticulous planning—optimizing pins for search, targeting the right keywords, and crafting images that stand out among millions of others. At Pin Lit Marketing, our strategy isn't just about pinning; it’s about positioning your content, so it gets seen by your target audience, drives traffic to your website, and amplifies your online presence.

  Whether you're an author with a new release or a publisher with a backlist of titles, we use SEO tactics to make your books discoverable and bring readers to you.

• Harnessing the Power of a Visual Search Engine

  Pinterest is, at its core, a visual search engine, and that's what makes it so effective. Users come to Pinterest to search for ideas, inspiration, and answers. This presents a huge opportunity for book creators to be discovered by potential readers who are actively seeking content like yours. With a robust search engine behind the scenes, Pinterest categorizes and sorts your content in a way that helps you reach audiences interested in your genre, niche, or art style.

  Pin Lit Marketing taps into this search functionality, crafting visually compelling and optimized content that ensures your books are not only seen but also remembered.

• Building Relationships with Your Target Audience

  Pinterest allows you to connect with a targeted, enthusiastic audience who are eager to learn, explore, and discover. For authors, publishers, and illustrators, this is a goldmine. The platform lets you highlight more than just your books—it provides an avenue to share the inspiration behind your stories, your creative process, and what makes your work unique. Pinterest also creates opportunities to drive engagement through educational content, behind-the-scenes glimpses, and links to your author blog or website.

  At Pin Lit Marketing, we help you create a visual storytelling journey that establishes online relationships, building trust and loyalty among potential buyers and readers.

• Overcoming the Fear of Self-Promotion for Authors

  For many authors, the idea of self-promotion can feel overwhelming. Social media might seem daunting, with its fast-paced expectations and constant demands. Pinterest, however, operates differently. It’s a slower, more reflective platform that rewards thoughtful, evergreen content over viral trends. This makes it a perfect space for authors who may feel uncomfortable with traditional social media marketing.

  At Pin Lit Marketing, we guide authors to confidently share their stories without anxiety. We help clarify your goals, focus your efforts, and provide the skills needed to effectively market your books.

• Artistry on Display for Illustrators

  For illustrators, Pinterest is an ideal platform to display your unique style. The visually driven nature of Pinterest offers endless opportunities for creativity—whether it's video pins demonstrating your artistic process, static images of your finished illustrations, or carousel pins that showcase the journey from sketch to final piece. It’s a space where your portfolio can shine, attracting both book buyers and potential collaborators.

  Pin Lit Marketing supports illustrators in crafting engaging pins that highlight the artistry behind each book, allowing for self-expression while making a mark in the children's book market.

• Pinterest as a Hub for E-Commerce Sellers

  For those in the business of selling books, Pinterest’s demographics-targeted, interest-based promoted pins offer effective solutions for every marketing goal—be it boosting brand awareness, increasing website conversions, or even driving offline sales. With paid advertising options, Pinterest allows you to reach highly specific audiences, ensuring that your book gets in front of those who are most likely to engage.

  We understand the e-commerce side of the book world, and at Pin Lit Marketing, we create campaigns that resonate with Pinterest’s diverse and dedicated user base. It’s about matching your book with the right readers and making sure your content gets noticed.

• Why Choose Pin Lit Marketing?

  Our passion for Pinterest keeps growing, and at Pin Lit, we are dedicated to bringing you the best strategies for Pinterest marketing. It’s not just about pins; it’s about creating a consistent, steady system that works for you. Whether you're a seasoned book creator or just starting, Pin Lit Marketing is your expert partner for skyrocketing your marketability and gaining academic credibility on Pinterest.

Ready to get your books seen online? Let’s work together to elevate your books, content, and promotions to the next level.

Contact us today, and let's start crafting your Pinterest strategy to drive traffic, grow visibility, and connect you with readers who can’t wait to discover your work!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Top 5 Fears About Pinterest—and How Book Creators Can Overcome Them

As book creators and sellers, it’s natural to hesitate when it comes to using Pinterest. It’s not known for instant results or quick interactions, so it might not seem like the obvious choice for marketing. But what if I told you that Pinterest’s unique style of growth could actually help you build a lasting legacy for your work?

Let’s break down some common fears that authors, illustrators, and book sellers often have about Pinterest. From concerns over the time it takes to gain traction to worries about creating visuals, these hesitations are valid—but they’re also opportunities. Pinterest is built for longevity and discovery, not quick likes, and fleeting trends. Once you see how it works, you’ll realize it’s a powerful tool for reaching readers over the long haul.

• Fear of Content Not Making an Immediate Impact:

  Pinterest isn’t about overnight success, and that’s a good thing! It’s like planting a seed; each pin takes time to grow, slowly gaining traction instead of fading away in a day or two. For book creators, this means your content keeps reaching new readers long after it’s posted.

• Uncertainty Around Visual Content Creation:

  Creating eye-catching visuals can feel intimidating, especially if you’re more comfortable with words. But Pinterest is all about creativity, and you don’t need to be a design pro to make engaging pins. Tools like Canva make it simple, and visuals can actually enhance the way you connect with readers.

• Worry About the Time Investment:

  Pinterest can seem like a big-time commitment, but it doesn’t require constant posting to see results. Consistency is the key—just a few well-made pins each week can build a strong presence. With scheduling tools, you can batch your content, making it much easier to manage.

• Not Knowing How to Use Pinterest Strategically:

  It’s easy to think of Pinterest as just another social platform, but it’s actually a powerful discovery engine—perfect for showcasing your books to the right audience. Well-crafted pins do more than just attract clicks; they build awareness, spark curiosity, and encourage readers to dig deeper. You’re not just posting for likes—you’re inviting people to explore your world and discover what makes your work unique.

• Fear of Slow Results:

  It’s true that Pinterest is a slower burn than other platforms, but that’s its strength. Content doesn’t expire—it keeps building momentum over time. Some pins take months to hit their stride, but when they do, they have staying power, continuing to bring new eyes to your work.

By reframing these fears, book creators can start to see Pinterest as more than just another platform. It’s a space for thoughtful creators who want their work to reach audiences for years to come. Instead of seeing Pinterest as a challenge, think of it as a partner in sharing your stories and inspiring readers long into the future.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Pinning Your Legacy: A Long-Lasting Strategy for Book Creators on Pinterest

I’m often asked how Pinterest differs from other social media and why book creators and sellers should consider using it. Unlike platforms where content fades within hours or days, Pinterest is built for the long haul. Think of it more as a discovery engine than a social feed—one designed for ongoing inspiration and continuity. Rather than quick interactions or fleeting likes, Pinterest offers a place where your books, guides, or illustrations can be pinned today and rediscovered months or even years down the line. For book creators, that’s a game-changer! Each piece of content becomes evergreen, continually finding new audiences whenever they’re ready.

Pinterest’s focus on visual storytelling makes it ideal for highlighting your work. Every pin offers a snapshot of the world you’ve created, whether it’s a glimpse into your book’s themes, a character’s journey, or an educational takeaway. So, why Pinterest? If you’re passionate about leaving a lasting impact, Pinterest is a natural fit—not just another social platform, but a space for your life’s work, where audiences can engage on their terms, at their pace.

Much like crafting a book, success on Pinterest requires time, refinement, and consistency. Patience is key here; think of each pin as a seed that takes time to grow. Unlike fast-paced social platforms, Pinterest’s slow-burn growth is an advantage. When you invest in creating quality pins, they don’t just disappear; they continue to work for you, reaching new audiences again and again. For book creators, this means your work has lasting power, allowing your content to find its audience naturally, on their schedule, not the platform’s.

Pinterest also rewards clarity and focus. Over time, you’ll notice which pins resonate most, giving you invaluable feedback to refine your visuals and messaging. This refinement process often reveals insights about your audience—like which themes, colors, or phrases resonate most deeply. Refining your approach on Pinterest is about aligning your brand, whether it’s a book series or artwork, with the values that best connect with your audience.

Finally, consistency is essential. Success on Pinterest isn’t about a single great pin; it’s about showing up regularly. Consistent posting keeps your content visible and builds familiarity, helping your audience know they can rely on you for inspiring or informative content. This ongoing presence builds trust and keeps you top of mind when someone is ready to explore or recommend a new book or resource. Consistency gives Pinterest its strength as a long-term marketing partner—by showing up steadily, you’re creating a lasting connection with your audience.

In conclusion, time, refinement, and consistency are the foundation for sustainable growth on Pinterest. You’re not just marketing for the moment; you’re building a presence that reflects your life’s work, ready to connect with people for years to come.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Unlocking Pinterest Success: How the Right Keywords Open the Door to Visibility

The word “keyword” is a powerful little compound word, combining the words "key" and "word," where "key" refers to something important or crucial, and "word" refers to a term or expression. Together, "keyword" refers to an important or significant word – especially when it comes to developing an evergreen presence on Pinterest.

A physical key is a tool designed to unlock a door, gate, or lock. It provides access to a specific place or resource that would otherwise be closed off. Without the right key, you're stuck on the outside, unable to reach what lies behind the lock.

Similarly, a keyword in SEO is a tool designed to unlock visibility on search engines, helping users access specific content, services, or information. Without the right keyword, a website can be like a hidden treasure behind a locked door—hard for potential users to discover.

When you use a physical key, you simply turn it, and the door opens, letting you step inside and explore what's waiting for you. This process creates a literal connection between the locked area and the outside world.

In the digital world, using the right keyword is like turning the key in a lock, opening the “door” to your content. By unlocking visibility, the keyword helps connect potential visitors (searchers) to your site, facilitating engagement and interaction.

SEO keywords act as the foundation of your Pinterest strategy. By weaving these powerful words into your pin titles, descriptions, and board names, you keep your content front and center, making it easy for the right audience to find and engage with what you offer.

Both keys and keywords unlock important things: keys provide physical access to spaces, while keywords unlock opportunities for connection and visibility in the digital space. In both cases, finding the right match—whether it’s a specific key or a targeted keyword—is crucial to opening up possibilities, connecting people, and revealing what’s inside.

Are you ready to unlock your Pinterest potential and make sure your books, presentations, and products reach the perfect audience? If so, I’ve got something for you – The Pin Lit Keyword Toolkit, your free resource that empowers authors, illustrators, and book sellers to build a targeted, SEO-driven Pinterest presence. With the right keywords, you'll open the door to visibility, connection, and sales!

Step into the next level of your Pinterest strategy with The Pin Lit Keyword Toolkit! Inside, you’ll discover the essential tools to elevate your SEO approach. From pin titles to descriptions and board names, these resources will help you crack the code to greater visibility and ensure your content catches the eye of the right audience. Here's what you'll find inside:

• The Jargon Junction – A Glossary of Terms:
  This simple glossary breaks down digital marketing terminology. Its SEO lingo made easy, so you can focus on pinning with purpose.

• Locking In Your Messages with Keyword Clusters:
  Master keyword clusters to ensure your content is seen by the right audience. This section teaches you how to group related keywords, so your pins and boards show up in more relevant searches, boosting visibility and engagement.

• Pinspiration Showcase:
  Looking for creative inspiration? In this section, you’ll find real-life examples of pin titles, descriptions, and board names that successfully use SEO. These examples will spark ideas and provide practical tips to help your content stand out and get discovered by the right audience.

• Your DIY Pin Crafting Blueprint:
  Put your new skills to work with a simple, actionable guide to optimizing boards and pins to perform. Learn how to seamlessly incorporate SEO keywords into beautiful, high-traffic pins that attract the audience you're targeting.

Just like a key opens a door, the right keywords unlock opportunities for connection and visibility online. Whether it's finding the perfect key or using the right keyword, it’s all about making those important connections and showing what you have to offer. With The Pin Lit Keyword Toolkit, you'll have everything you need to boost your Pinterest strategy and reach the right audience. Grab your free toolkit today and start opening doors to more visibility and success!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Beyond the Launch: Evergreen Marketing with Pinterest

Book launches are festive celebrations of a book’s journey into the hands of its readers. Oftentimes authors dedicate launches to express gratitude to those who have supported them along their publishing journey. The best book launches involve considerable planning and coordination. Venues are secured. Bookmarks and giveaways are purchased. Cakes are frosted, PowerPoint presentations are perfected. The experience can be exhilarating, invigorating, demanding, and – sadly – short lived. Keeping the momentum moving requires diligence, planning, and strategy. 

 Pinterest can help. Here’s how.

 At Pin Lit, we rely heavily on the Trends Tool, which tracks trending content on Pinterest. This tool guides our strategy to align client content with broad-based, current interests. The Trends Tool informs the general messaging gleaned from resources like educator guides, coloring sheets, and promotional materials, create book lists on related topics, and analyze themes in their book's storyline.

Another critical function of the Pinterest interface is the Search Bar, found in the upper right corner of a Pinterest platform. While the Search Bar functions much like a Google search, the information it generates is much more specific than that of the Trends Tool. With it, we can discover the exact terms a client’s potential audience is searching for. This broad and narrow approach to discovering marketing opportunities to enhance a book’s visibility way beyond its launch date.

 Meet Claire Noland, whose charming picture book RAVEN’S GIFT: A FEATHERED FLIGHT OF FAITH launched in early October. The story is inspired by a legend demonstrating determination, perseverance, hope, and faith. In it, a group of biblical birds come together to honor the birth of Jesus. Typically, Christmas stories have a short shelf life. However, RAVEN’S GIFT is more than your average Christmas story, one that can live beyond its launch window. The Pinterest Trends Tool and Search Bar will guide us along the way.

 First of all, let’s see what the Trends Tool tells us about the sales window for Christmas stories. Notice, on the right side of the graph above, that Pinterest users have begun searching the terms “a Christmas Story” and “Christmas Story” in October, about the same time that RAVEN’S GIFT was launched. Moving to the left, we can see that these terms peak on December 27th, and then crash hard after that. Bah! Hum bug! Not to worry, though. The good news is that, due to the evergreen nature of Pinterest marketing, RAVEN’S GIFT will begin ranking in search again by next October. That’s nice, but we want RAVEN’S GIFT to get attention beyond December 27, 2023. Right? Back to the Trends Tool we go.

 In analyzing another layer of the RAVEN’S GIFT, we discover that Claire explores the important roles that birds hold in the Bible. Not only do birds have a lot of symbolic and metaphorical importance to the story, but this feathery subplot is also just what we need to make RAVEN’S GIFT’S marketing message fly all year long. Returning to the Trends Tool, we notice above that the term “birds” pulls up a trend line that remains between 60 and 100 over the span of the entire year. Yes! The keyword “birds” is a hot topic, one that we can incorporate in all of our campaigns. 

 Then, to take this further, let’s go to the Search Bar to get even more specific information about RAVEN’S GIFT messaging. Remember Claire's birds are part of a biblical theme. Notice above that the term “bible birds” in the Search Bar unveils a juicy list of topic ideas and keywords, providing us with great guidance in establishing an evergreen presence on Pinterest throughout the year. We now have the information we need to breathe life into RAVEN’S GIFT long after the holiday season has passed. You might say that Pinterest is the gift that keeps on giving!

Keywords gleaned by accessing the Search Bar are terms actual Pinterest users have searched for. This means that Claire has an audience looking for information, inspiration, education, and ideas to create projects centered around birds in the bible. Claire, being the creative marketer that she is, can create book lists, clever downloads, and nifty blog posts about the bible birds she’s showcased in RAVEN’S GIFT. And you’d better believe that we at Pin Lit will do all that we can to elevate her message with graphics, context, and gusto!

 This type of strategic analysis can be repeated with about any topic under the sun. By allowing the Trends Tool and the Search Bar to guide our exploration of a book’s themes, characters, plots, and subplots, we can collaborate with clients to discover keyword strategies to highlight their books, programs, and services for as long as they’d like. 

How about you? What themes and topics would you like to explore? We encourage you to pull up the Trends Tool and the Search Bar and see what delights await.

To learn more about ways that we at Pin Lit Marketing might help you develop an evergreen presence on Pinterest, schedule a Fit Call with Deb today. 

Short Tail vs. Long Tail Keywords: Nailing the Specifics of Content Marketing

If I had to select a single feature that sets Pinterest apart in the realm of social media marketing, it would undoubtedly be its knack for targeting specific niches with enduring content. For we book sellers and creators, a niche refers to a distinct group of customers (readers) characterized by specific needs, preferences, or interests. These niches are precise and clearly defined. While it may require some effort to craft a strategy that appeals to our desired audience, the time invested in doing so is unquestionably worthwhile. Without a doubt, it truly is. 

Beyond crafting eye-catching graphics, the essential elements required for niching-nailing are relevant, applicable, and relatable keywords - terms that users type into the search bar in hopes of finding that one special niche-like thing they are looking for. 

Keywords come in a variety of forms. The best known are short tail keywords and long tail keywords. Short tail keywords are general and broad, making them competitive on the digital marketing scene. Long tails are short, yet concise. They are specific, descriptive, niche-centric phrases that cast a wider net in efforts to attract one’s intended audience. Savvy Pinterest marketers create lists of both short tail and long tail keywords to feature everywhere possible – on pin graphic, titles, descriptions, on in board descriptions (I’ve also heard that they make for some swell looking tattoos, too.). 

You ask, “Where can we find these treasures known as short tail and long tail keywords?” They are hiding in plain sight! Analyze your books, programs, and services from every angle. Identify the genres, categories, themes, premises, educational value, social impact, age-level, academic standards coding … of whatever you can think. Therein lies niche-finding gold, pal. For sure. 

For example, let’s have a look at the keyword coding potential for AT THE EDGE OF ICE, written by Carolyn Armstrong, the first installment in the Eco Warriors series for middle school readers. (Here is looking at you, Carolyn. Wink. Wink.). 

Not only is AT THE EDGE OF ICE a delightful middle grade novel about rivaling twin sisters and their quest to save the threatened Arctic ecosystem, but the author is also offering loads of educator resources that would make any classroom teacher or homeschooling parent jump for joy! With a little bit of research, Carolyn can discover a nice extensive list of short tail and long tail keywords to use that will serve to narrow her niche. This type of creative keywording allows Pinterest users in search of the topics she addresses in AT THE EDGE OF ICE to find just what they are looking for. Here is how to do it. 

To start off, Carolyn must first pinpoint her genre, classification, and target age range. Incorporating phrases like eco-fiction, middle grade, ages 10 to 14, grade 6, grade 7, and grade 8 into her long-tail keywords will accomplish this task effectively. Following that, to further refine her focus, she could consider including some of the following elements in all aspects of her efforts in creating pins: 

• MG books about climate change

• MG books about global warming

• MG books about polar bears

• Next Gen Science: K-ESS3-3 Earth and Human Activity

• Ecology for Middle Schoolers

• Arctic habitat project for kids

• Animal food chain pyramid

• Sibling jealousy parenting tips

• Parenting sibling jealousy

• Middle grade geography lessons

• Longitude & latitude lessons

• Engaging map skills activities

You get the picture, right? By highlighting aspects of information about the book's foundation, themes, and storyline, Carolyn can leverage the timeless effectiveness of Pinterest marketing to reach a broad online audience, aiming to pique the curiosity of her target demographic on the platform. Who is to say she will not also contribute to the preservation of some precious marine life along the way, as well! 

How about you? Do you need help nailing your niche(s)? Sign up for a Fit Call today. Let’s see what the power of Pinterest can do for you. 

Planning A Pre-Launch Campaign on Pinterest

Have you ever heard of a woman named Else Bostelmann? I hadn’t, not until one of our long-time clients Jeanne Walker Harvey let us know that she’s launching a biography about this fascinating woman next summer. Yippee, skippy! It’s time to sharpen our Pinterest pre-launch tools. Want a little peek into how it’s done?

First of all, Jeanne is an accomplished, multi-published, award-winning author, a book review blogger, and a committed Pinterest marketer. We’ve been working together for over two years now and it’s been an absolute delight to do so. We know each other well. Jeanne pens remarkable nonfiction picture book biographies, three of which we’ve partnered in pre-launch campaigns. The time to implement the tactics and strategies required to connect her upcoming book with her people starts NOW!

Else Bostelmann? Now that’s another story. We don’t know her. But there are readers living on Pinterest who do and will, eventually, want to buy ELSE B. IN THE SEA: THE WOMAN WHO PAINTED THE WONDERS OF THE DEEP. Much like Dorothy’s Yellow Brick Road, our job is to establish a path leading them to Jeanne’s version of the Emerald City – her website. Instead of using gleaming bricks of canary yellow, we’ll be using SEO, keywords, groovy graphics, and a whole lot of savvy to get the job done. Oh, yeah!

We use a two-pronged approach for book launches or any campaign, starting with building solid Pinterest boards. We focus on specific details of Jeanne's new book and as well as the broader themes explored in all her work. This helps Pinterest sort and show off her content. Bit by bit, we're paving a glittering road to Jeanne's homepage for educators, librarians, history buffs, and even fish-lovers to follow. No ruby slippers required.

You might be thinking, “That’s very nice for Jeanne, but I don’t have a mature platform like she does.” Not to worry, my pretty. Whether you’re a good witch or a bad witch, there are ways to meet your marketing needs on Pinterest. Schedule a Fit Call today. Together we can figure out a plan that is just right for you.

Using Pinterest as Market Research: ANYONE Can Do It!

I have strong feelings about a whole lot of things. For example, I believe that all kids need to learn how to play a musical instrument (Even badly). Also, in my view, no one should earn a college diploma until they have worked in the public sector as wait staff (This would convince diners to become better tippers!). Lastly, I am certain that all authors and illustrators – pre-published to the experts – should be dabbling in Pinterest to enhance literary perspectives as well as to become acquainted with their audiences. This process is free. No pin creation required. You in?

By now we all know that Pinterest is a crazy powerful visual discovery engine. In this newsletter, we usually focus on optimizing our Pins in efforts to wow our intended audience. This time let’s examine the power of the Board as a sleuth-like tool to probe around the platform. The good news is that everyone can do so without having to make a single Pin!

We often describe Boards as little pouches where we tuck away related Pins. See them as handpicked showcases of images, ideas, and inspirations, all grouped under a distinct theme. The catchiest Board Titles stem from straightforward phrases Pinterest users pop into the Search bar. Whether you cast a wide net or zoom in closely in your market research, your title's scope can vary accordingly.

For example, say you are a pre-published author writing a young adult historical fiction fantasy novel set in Detroit. Talk about distinct themes to explore! Some Board Title examples might be…

• Detroit Historical Fiction

• Young Adult Fantasy

• YA Historical Fantasy Novels

• Detroit-based YA Fantasy

• Detroit Magic and Myth

• YA Fantasy Characters

• Detroit Historical Fantasy Reads

Although these titles may seem repetitive, there is a logic behind the madness. Such repetition helps establish your specific niche on the platform, signaling the algorithms about your identity, content, and the target audience you aim to engage. After setting up a Board on Pinterest, the system will recommend related Pins that its algorithms deem appropriate for your board. Check them out. Some of the pins will align perfectly, while others might miss the mark. That is okay. This procedure provides insights for when your moment to shine arrives.

This type of market research not only demonstrates who is marketing similar content on the platform, but what they are displaying. And, as a bonus, you are establishing your own digital footprint in your niche. All of this without making a single pin!

In short, there is a place for all book creators and sellers on Pinterest. With a little bit of planning and a whole lot of fun, anyone can use the platform for their benefit.

Are you interested in knowing how this process might benefit your marketing platform? Why not reach out and schedule a call today? Together we can see how Pinterest can benefit you!

Keywords – Here. There. EVERYWHERE!

Crafting effective copy for Pinterest content goes against any creative writing practices that we writers have come to know. We’re encouraged to avoid the repetition of words or phrases. We’re also taught to constantly strive to engage the reader on an emotional level with vivid verbs, metaphors, similes, assonance, alliteration, and/or onomatopoeia (my favorite). 
 
Friends, that kind of blather just doesn’t cut it with Pinterest. You won’t get any traction on the platform if you insist on writing like a poet. Nope. If you want to get your goods and services seen on the platform, you’d best toss out the thesaurus and start again. 
 
Building a solid presence on Pinterest requires an understanding of what your products and services are, who they are intended to serve, then translating that information into searchable key terms that the Bots can categorize. We must be willing to set that lofty literary language aside to get the job done.
 
The secret to the process is to break your offerings down into categories, no more than three to begin with. Some examples for starter categories might be Books, Audience, and Genre. Then jump on the Pinterest search bar and drop in terms and phrases that describe your categories. Make a list of the words that keep showing up. Those are the keywords that your audience is using when they’re searching for treasures on Pinterest. Those words are their pathway to finding YOU!
 
Say you are a published poet who teaches writing. Here are a handful of phrases you might want to explore:

• Creative writing

• Creative writing tips

• Creative writing prompts

• Figurative writing

• Literary activities

• Poetry book

• Poetry book for children

• Nature poems (You can get genre-specific here)

• Poetry prompts

• Language arts

 
The next step is to use, use, and reuse those keywords in your Pinterest profile, on your graphics, in your pin titles and descriptions over and over and over again. Take care to use a conversational tone when doing so. Light, lively, and to the point. You can add a touch of cool, if you want to. Have fun with this. 
 
Happy keywording!

Unbranded Searches Make Pinterest Anybody’s Game

Last week, while attending a Pinterest managers round-up meeting, the speaker commented that 97% of the searches on Pinterest are “unbranded.” Dang! That’s an impressive percentage of users, but what does that mean for authors, illustrators, and book creators everywhere? 
 
An “unbranded search” is a detailed description of a Pinterest user’s desire for exploration. These searches reflect how Pinterest users behave on the platform. Here’s what Pinterest has to say about this:
 

Such a high percentage of unbranded searches is a strong indication that Pinterest users are on the platform to seek inspiration and discover new ideas.

 
Anticipating unbranded search trends does require a bit of finesse, but the effort is well worth it. For example, some topics are seasonal, such as “Earth Day”, “Hanukkah”, and “Back-to-school”. Other topics like “middle grade nonfiction books about space”, “early literacy for toddlers”, or “gift books for baby showers” are on-going topics, searched as the Pinterest user sees fit. 
 
The ultimate challenge for us all is to anticipate the needs and desires of our intended audience. All we must do is discover ways that our books, programs, and products might inspire, educate, or encourage them. And then creatively create graphics and concise context that will help them find us on the platform. Build it and they will come, right?
 
The fun never, ever ends! For sure.
 
Need help with your presence on Pinterest? Like an unbranded search, we’re here whenever you need us.
 

The Taxonomy of You: How to Rank in Keyword Searches.

You might know that I began my teaching career as a Montessori teacher. For well over twenty years, I immersed myself in Maria's remarkable methodologies and materials. I particularly enjoyed working with the elaborate taxonomy materials, known as “The Tree of Life”.  The students and I would spend hours sorting and organizing cards representing phylum, classes, orders, and families for the plant and animal kingdoms. Geeky good times, for certain.
 
Did you know that there is a taxonomy for search engines? One that can be used to optimize marketing efforts to the max? Here’s what wise and wonderful Wikipedia has to say:
 

Taxonomy for search engines refers to classification methods that improve relevance in vertical search. Taxonomies of entities are tree structures whose nodes are labeled with entities likely to occur in a web search query. Searches use these trees to match keywords from a search query to keywords from answers (or snippets).

 
Well, that sounds like a bunch of gobbly-goop, doesn’t it? In short, Wiki is explaining that there is a search engine hierarchy taxonomy. Much like Montessori’s Tree of Life, this type of taxonomy is broken down into nodes, categories, and sublevels. Easy peasy, right?
 
Say that you have an adorable picture book highlighting ways to make friends. While aspects of relationship building can be complicated, promoting your message on Pinterest doesn’t need to be. With consistency, clarity, and strategy you’ll find a way for your friendship content to be discovered with a vertical hierarchical search pattern like this.
 

Education > Education Level > Early Elementary > Social Skills

 
Following this sequence, break down your hospitable picture book message into itty bitty informative pieces, much like those Tree of Life cards the kids and I sorted. Then address each of these levels by tastefully piling on keywords in all your graphics, boards, pin titles and descriptions. Remember to be clear. Not cute. We don’t want to confuse the bots. 

Pinterest is the Library. Instagram is the Bar.

I discovered an audio/video Idea pin by Simple Pin Media (One of my industry go-to gurus.) I want to share with you. Not only are the graphics compelling and the audio elements super cool, I love the message. Pinterest is the library. Instagram is the bar. That says it all.

Think about the purpose of each of these social settings. A great bar is noisy by design. It’s loaded with laughter and libations. Flat screen TV’s blaring. Glasses clinking. The gang’s all here! It’s the place where everybody knows your name, right?

The library is more focused, quiet, and deliberate. I go to the library when I have a specific need. Something I want to learn about. I’m on the hunt for an answer when I step through those doors. I’m in slow-mo research mode and no one better get in my way.

Books, videos, and programming offers in the library have all been carefully curated. Every item is intentionally categorized for easy access, many of which have been living on the shelves for ages! Whether I’m searching for a title, a topic of interest, an author, illustrator, or publisher, all I must do is type in a few keywords into the reference computer. And…BOOM! Question answered. Now I’m ready to take some action.

Pinterest users are researchers . They’re browzers, planners, and collectors. They take their sweet time when deciding to purchase. That’s all right. We know that, with each pin we create, we’re investing in carefully curated compelling content. Like those dusty shelves in the library, our books, videos, and programming opportunities live as evergreen content on the platform forever!

I’ve said it before, and I’ll say it again. Pinterest is a long game. But with consistency, strategy, and quality content, we'll come out winners.

I’ll drink to that. How about you?

Catching the Valentine's Day Trend with Pin Lit Marketing & Guides by Deb Client Books

Those of us who market our wares on Pinterest reference the term “Trends” on a regular basis. We use Trends to anticipate when our intended audience will access the platform to search for our content. This type of marketing requires consistency, intentionality, and laser focus on offering quality content, the type that our readers are compelled to connect with. 

This blog post is being written at the end of November. Believe it or not, we’re now beginning to anticipate how we’ll use the Valentine’s Day trend to our benefit. Because this trend begins to rise on December 22 and peaks on February 16, now is the time to begin exploring how we might use the climb to our advantage. We’ll begin dropping this content by December 15. 

We here at Pin Lit Marketing and at Guides by Deb are privileged to work with some of the finest books in the business, many of which celebrate love. Below you’ll find examples of books that we’ll be featuring in efforts to catch that Valentine’s Day trend. Stop by the Pin Lit Marketing Pinterest platform to see just how we showcase these amazing stories. 

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Book Information:

Title: When You Look Out the Window: How Phyllis Lyon and Del Martin Built a Community

Author: Gayle Pitman

Illustrator: Christopher Lyles

Publisher: Magination Press

ISBN-13: 978-1433827365

Educator Guide

Synopsis: When You Look Out the Window tells the story of Phyllis Lyon and Del Martin, one of San Francisco's most well-known and politically active lesbian couples. Describing the view from Phyllis and Del's window, this book shows how one couple's activism transformed their community — and had ripple effects throughout the world.

Includes a Reading Guide that provides helpful historical context, and a Note to Parents, Caregivers, and Educators about the importance of teaching LGBTQ history and culture to children.

This is a unique way to introduce children to untold stories in history while also being a clever tribute to two notable women.

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Title: Daddy Speaks Love

Author: Leah Henderson

Illustrator: E.B. Lewis

Publisher: Nancy Paulsen Books

ISBN-13: 978-0593354360

Educator Guide

Synopsis: A moving tribute to the joy and grounding that fathers bring to their children's lives.

What does a daddy do? From day one, this daddy speaks love to his little one. And along with that love, his words and actions speak many other things, too: like truth, joy, comfort, and pride. Like many dads, he answers a million questions and tries to make sure that days are full of fun adventures, giggles, and hugs. Dads are good at scaring away imaginary monsters, and honest about how to confront the real ones too. They set an example for the future, speaking out for equality and justice, while sharing lessons from the past. But most of all, daddies encourage their young ones to fight for a better world, with the comfort of knowing their dads are right beside them. Daddy Speaks Love speaks to that everlasting bond between children and their fathers and is a perfect gift for special occasions including Father’s Day, Valentine’s Day, birthdays, baby showers, and more!

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Title: The Best Kind of Gift

Author: Kathi Appelt

Illustrator: Paul Brett Johnson

Publisher: HarperCollins

ISBN-13: 978-0688153939

Kathi on Pinterest

Synopsis:The folks in Dogwood are abuzz with excitement when a new parson comes to lead their congregation. The whole town gets busy preparing a pounding -- where everyone brings "a pound o' this and a pound o' that" to make Brother Harper feel more at home.

Jory Timmons wants so badly to give the perfect gift to Brother Harper. But it seems that he is too small to do anything right! He can't light a stove to bake a pie like Mama, and he isn't strong enough to carry a sack of corn like his older brother, Thomas.

But in this lively tale, loaded with country charm, Jory Timmons learns that the best gifts are given when he is simply being himself.

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Title: Until the Blueberries Grow

Author: Jennifer Wolf Kam

Illustrator: Sally Walker

Publisher: PJ LIbrary

ISBN-13: 978-1736557334

Jen on Pinterest

Synopsis: Until the blueberries grow . . . until the grapes are ripe . . . until the snow falls . . . until the flowers bloom . . . Ben tries to convince his great-grandfather to stay in his house just a little longer as the two celebrate a yearly cycle of Jewish holidays together.

"This sweet story of family abounds with food, flowers, and quality time with loved ones." - Kirkus review, 2022

“The book opens with Ben and his great-grandfather, Zayde, enjoying blueberries right off the bushes, and the two continue to share different foods together throughout the seasons of the year... But Zayde is growing older, and Ben must learn to accommodate change…Every picture shows their sensitivity and awareness of one another’s needs, echoing the Jewish traditions of caring for children and the elderly…The love between generations, the observance of holidays that give meaning to the Jewish year, and the sacred proportions of both the natural world and the homes where we live — all are presented as tangibly as the blueberries that a boy and his great-grandfather share." - Emily Schneider for The Jewish Book Council, 2022

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Title: Under an Indigo Moon

Author: JL Crosswhite

Publisher: Tandem Services Press

ISBN-13: 9781954986053

Part of the Holcomb Springs Small Town Romantic Suspense Series

Jennifer on Pinterest

Synopsis: Former big-city architect and single mom Carissa Carver is starting over in Holcomb Springs with her two boys. She has dropped all of her savings into vacant Victorian she bought at an online auction, hoping to flipping and build a better life.

But the house is nothing like what it was represented in the photos, and the neighbors are just plain weird. Figuring she has once again made a bad choice, she’s re-thinking her whole plan. But the chocolate lab that comes with the house, Charlie, has adopted them, particularly Alex, her son with Asperger’s. Not having the heart to tear him away from something that brings him joy, she digs into making this money pit work.

But when things go missing, her house is vandalized, and she finds human bones in the basement, she wonders what she’s really gotten them into. Is this one more bad decision or something truly dangerous?

Deputy Sheriff Jonas McCann relocated to Holcomb Springs four years ago after the death of his wife and daughter in a car accident. He’s visiting the town’s library when he inadvertently stumbles upon a singles’ meetup the librarian has arranged: Find your soul mate by their taste in books. He tries to duck out, gets roped in. Spotting Carissa and assuming she's a tourist, he figures she’s a safe bet and strikes up a conversation with her, pretending to know her from somewhere, to get away from an overly interested woman. She’s a good sport and plays along.

Later when he responds to a burglary call, he’s surprised to discover it’s her house. As more strange things happen around the house, Jonas is drawn further into his desire to protect her and to be a positive influence on the boys he’s come to have a heart for. Can he solve the mystery before she and her boys get hurt? Does it have anything to do with the missing teenager? Or are those just ghost stories and small-town rumors? Especially the ones about the indigo moon.

Tips for Launching a Tender Picture Book on Pinterest

In January, my dear friend Nancy Bo Flood is launching one of the sweetest, most heartfelt picture books I’ve seen in a very long time. WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING, illustrated by Ellen Shi, tenderly explores the process of dying and finality of death from a young boy’s point of view. The story chronicles Little Lee’s emotional journey of understanding as he experiences the stages of grief due to his beloved grandmother’s passing.

In the story, because Grandma knows that her time is drawing near, she attempts to prepare Lee for her passing. Throughout the story, Lee’s questions such as this are addressed with tenderness, honesty, and candor. For example, one lovely day while in the flower garden together, Grandma explains, “Little Lee, I’m going away soon, I’m going home.” Her words confuse Lee. “Home?” he wonders. “Grandma is already home.” As the story progresses, his broken heart is healed as he symbolically walks with Grandma to her eternal resting place in Heaven.

WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING is a timeless story, an important book, one that should live on the shelves of every school library, guidance counselor’s office, and early childhood teacher’s classroom.  It’s a book that, after following a few simple steps, would find a lasting home on Pinterest. 

The first step to consider when establishing an evergreen Pinterest campaign for a book like WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING, is to think of who might be searching for a book like this and why do they need it? How can a story such as this be helpful to them? Furthermore, how would they articulate their request? What words or phrases would they type into the Pinterest search bar to find a solution to their problem? 

In efforts to support a grieving child, a caring parent, librarian, or teacher might drop phrases like picture books about grief, kids’ books about sadness or death and dying for kids into the Pinterest search bar. With a click, their feed would populate with a screen full of graphics known as collage pins, visual representations of topics or themes that share a common bond. In this case, the collage pins would represent collections of books dealing with topics of grief, death, and dying. To learn more about the books featured on the collage pin, the Pinterest user typically clicks-through to access a blog post listing references about each book. Eureka!

WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING deserves to be featured – front and center – on every collage pin and list of picture books published with the intent to help a child learn to cope with the loss of a loved one. Its compassionate message of hope and healing is transformative.  If you know of a child who shares a similar situation as Little Lee’s, pre-order a copy of WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING today. It’s a story that live on throughout eternity.

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Book Information:

Title: WALKING GRANDMA HOME: A STORY OF GRIEF, HOPE AND HEALING

Publisher: Zonderkidz

ISBN-10: 0310771242

ISBN-13: 978-0310771241

Reading age: 4 - 8 years

Grade Level: 1 - 2

Synopsis: This picture book from a child psychologist and counselor uses a touching and relatable story about a young boy’s grief to help children 4-8 understand what it means to lose a loved one and how to process their own emotions of fear, grief, and joyful remembrance. 

When Grandma tells Lee she will soon be “going home,” Lee is confused. Isn’t Grandma already home? But as Grandma’s health gets worse and her death approaches, Lee learns what it means to “walk Grandma home” to heaven, while also reflecting on his good memories and dealing with his grief alongside his extended family.

Creative Dismantling: Genres, Themes & Pain Points

I recently finished creating a teacher guide for Melanie Conklin’s amazing new middle grade novel, A PERFECT MISTAKE. Melanie is a master of crafting relatable, yet highly complex characters, multi-layered plots that are rich with theme and premise – a Pinterest marketer’s dream!
 
There is so much more to Pinterest than surface-level, eye-catching graphics. With books and content like A PERFECT MISTAKE, we can go considerably deeper than that.  To do so we need to dismantle the constructs of her intricate plot and her reader’s interests into itty-bitty pieces called keywords. We will then use these keywords on the graphics, board titles and descriptions, and in the pin titles and descriptions. Here’s a sample of keywords one might use to communicate what this book is about:

• Mystery novel for middle grade readers

• A compelling middle grade mystery novel about ADHD

• Time Blindness & ADHD

• Overcoming conflicts with friends & family

• A moving mystery 5th - 8th graders will love!

• A middle grade novel about honesty & truthfulness

• A gripping middle grade mystery about friendship & responsibility

• CCSS-aligned educator resources available

• Free educational resource for teachers & librarians 

The goal is to anticipate her readers’ “pain points” — problems that reading her book might solve — and then offer the solution. By reviewing the list of intriguing keywords, you can easily see how A PERFECT MISTAKE could be the ideal middle grade novel caring teachers or librarians are searching for. 
 
Isn’t this process fun? I just love it!

List Love: Creating a Collage Pin Campaign.

It’s been a big month for GIRLS WITH GUTS. Being that June 23rd marked the 50th anniversary of the passage of Title IX, that powerhouse of a picture book has been popping up on prestigious booklists, high-profile book blogs, and placed front-faced in libraries and bookstores all over the place! I mention this because, as book marketers (Face it, pal. If you’re a published author, you’re a marketer.), our first impulse is to slap together a one-and-done social post showcasing our accolades.  I want to show you another way to celebrate accomplishments that will bring about evergreen laurels – the List Endorsement Campaign. 
 
My future intention is to compile an in-depth-Guides-by-Deb-like resource detailing the steps required to establish a List Endorsement campaign on Pinterest with your book as the Hero image leading the charge. (I’ll make sure that you have first dibbs on these downloads.) For now, let’s look at how a smart client is promoting her adorable, faith-based, family-centered picture book using this effective technique.
 
On the surface, Jennifer Wolf Kam’s debut picture book UNTIL THE BLUEBERRIES GROW is a sweet story about a loving relationship between a young boy and his grandfather. However, careful readers soon discover that the plot is skillfully layered with themes of compassion, aging, familial devotion, transitions, and Jewish traditions. Jen is actively engaged in promoting her book by crafting insightful blog posts complete with free resources featuring lists of books that share similar themes. Educators and librarians find these lists to be EXCEEDINGLY helpful!
 
Have a look at how Jen’s promoting her collection of book lists on Pinterest. She’s using Idea Pins, Static Pins, and Video Pins to get the job done. Note that, though the cover for UNTIL THE BLUEBERRIES GROW is prominently featured in the foreground of the graphics, the overall messaging is selfless, creative, and heroically helpful.  The best part is that by implementing this List Endorsement campaign, she is investing in visibility longevity on Pinterest. Good on you, Jen. Good on you.
 

Lessons From a Tommy Bahama Shopper

Recently, I did a bit of Von Maur shopping, my go-to shop whenever I need to purchase something nice to wear for a wedding. Because I loathe shopping for clothes, I consider Von Maur to be an oasis. It’s always well-organized, tidy, a bit up-scale, and yet reasonably priced. I shop, buy, and high-tail-it out of there as quickly as I can. I’m rarely disappointed, which is why I return, time and time again. 
 
As I was descending the escalator to leave the store, I observed a casually dressed man wearing beach-like huaraches searching through a rack of Tommy Bahama tee shirts. Allow me to describe the scene through the analytics lens of a Pinterest Marketing Specialist, won’t you? Mr. Huarache can teach us all a thing or two about Cold and Warm Audiences, Engagements, and Out-bound Clicks. 
 

• Cold and Warm Audiences: A Cold Audience is defined as customers who have never heard of your product. Conversely, Mr. Huarache and I are examples of Warm Audiences in that we both were familiar with the products we’re searching for. I sought and found something wedding-appropriate in a place I have developed a customer relationship with (That’s about as warm of an audience as you can ever get.). He appeared to be looking for something to compliment his groovy sandals.

• Engagements: With Pinterest, Engagement rates are calculated by any time your audience interacts with your pins by either clicking on them, saving them, or viewing the sequencing of a carousel or Idea Pin. Mr. Huarache dramatized this concept by actively engaging with the appealing merchandise, sorting through the tee shirts hanging on the rack, lingering over a few that seemed to catch his eye.

• Out-bound Clicks: The term Out-bound Clicks refers to the number of times your audience clicks-through a pin to land on a destination off of the Pinterest platform. Be it an author’s website, YouTube channel, or some kind of email-collecting opt-in, an Out-bound Click is interpreted as a message that your audience wants to know more. If Mr. Huarache removed a shirt from that well-organized rack for further inspection, Von Maur had done all it could to sell the item. The store, like one’s Pinterest platform, did its job to attract a potential buyer. In the end it’s up to Tommy Bahama, or one’s website, to bring the sale home.