I have strong feelings about a whole lot of things. For example, I believe that all kids need to learn how to play a musical instrument (Even badly). Also, in my view, no one should earn a college diploma until they have worked in the public sector as wait staff (This would convince diners to become better tippers!). Lastly, I am certain that all authors and illustrators – pre-published to the experts – should be dabbling in Pinterest to enhance literary perspectives as well as to become acquainted with their audiences. This process is free. No pin creation required. You in?
By now we all know that Pinterest is a crazy powerful visual discovery engine. In this newsletter, we usually focus on optimizing our Pins in efforts to wow our intended audience. This time let’s examine the power of the Board as a sleuth-like tool to probe around the platform. The good news is that everyone can do so without having to make a single Pin!
We often describe Boards as little pouches where we tuck away related Pins. See them as handpicked showcases of images, ideas, and inspirations, all grouped under a distinct theme. The catchiest Board Titles stem from straightforward phrases Pinterest users pop into the Search bar. Whether you cast a wide net or zoom in closely in your market research, your title's scope can vary accordingly.
For example, say you are a pre-published author writing a young adult historical fiction fantasy novel set in Detroit. Talk about distinct themes to explore! Some Board Title examples might be…
Detroit Historical Fiction
Young Adult Fantasy
YA Historical Fantasy Novels
Detroit-based YA Fantasy
Detroit Magic and Myth
YA Fantasy Characters
Detroit Historical Fantasy Reads
Although these titles may seem repetitive, there is a logic behind the madness. Such repetition helps establish your specific niche on the platform, signaling the algorithms about your identity, content, and the target audience you aim to engage. After setting up a Board on Pinterest, the system will recommend related Pins that its algorithms deem appropriate for your board. Check them out. Some of the pins will align perfectly, while others might miss the mark. That is okay. This procedure provides insights for when your moment to shine arrives.
This type of market research not only demonstrates who is marketing similar content on the platform, but what they are displaying. And, as a bonus, you are establishing your own digital footprint in your niche. All of this without making a single pin!
In short, there is a place for all book creators and sellers on Pinterest. With a little bit of planning and a whole lot of fun, anyone can use the platform for their benefit.
Are you interested in knowing how this process might benefit your marketing platform? Why not reach out and schedule a call today? Together we can see how Pinterest can benefit you!