As book creators and sellers, it’s natural to hesitate when it comes to using Pinterest. It’s not known for instant results or quick interactions, so it might not seem like the obvious choice for marketing. But what if I told you that Pinterest’s unique style of growth could actually help you build a lasting legacy for your work?
Let’s break down some common fears that authors, illustrators, and book sellers often have about Pinterest. From concerns over the time it takes to gain traction to worries about creating visuals, these hesitations are valid—but they’re also opportunities. Pinterest is built for longevity and discovery, not quick likes, and fleeting trends. Once you see how it works, you’ll realize it’s a powerful tool for reaching readers over the long haul.
Fear of Content Not Making an Immediate Impact:
Pinterest isn’t about overnight success, and that’s a good thing! It’s like planting a seed; each pin takes time to grow, slowly gaining traction instead of fading away in a day or two. For book creators, this means your content keeps reaching new readers long after it’s posted.
Uncertainty Around Visual Content Creation:
Creating eye-catching visuals can feel intimidating, especially if you’re more comfortable with words. But Pinterest is all about creativity, and you don’t need to be a design pro to make engaging pins. Tools like Canva make it simple, and visuals can actually enhance the way you connect with readers.
Worry About the Time Investment:
Pinterest can seem like a big-time commitment, but it doesn’t require constant posting to see results. Consistency is the key—just a few well-made pins each week can build a strong presence. With scheduling tools, you can batch your content, making it much easier to manage.
Not Knowing How to Use Pinterest Strategically:
It’s easy to think of Pinterest as just another social platform, but it’s actually a powerful discovery engine—perfect for showcasing your books to the right audience. Well-crafted pins do more than just attract clicks; they build awareness, spark curiosity, and encourage readers to dig deeper. You’re not just posting for likes—you’re inviting people to explore your world and discover what makes your work unique.
Fear of Slow Results:
It’s true that Pinterest is a slower burn than other platforms, but that’s its strength. Content doesn’t expire—it keeps building momentum over time. Some pins take months to hit their stride, but when they do, they have staying power, continuing to bring new eyes to your work.
By reframing these fears, book creators can start to see Pinterest as more than just another platform. It’s a space for thoughtful creators who want their work to reach audiences for years to come. Instead of seeing Pinterest as a challenge, think of it as a partner in sharing your stories and inspiring readers long into the future.
Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!
