strategy

Why Pinterest? A Powerful Marketing Platform for Book Creators & Book Sellers

If you're a book creator—whether you're an author, illustrator, publisher, or e-commerce seller—chances are you've heard of Pinterest, but you might not understand why it's the perfect platform to highlight your work. With the mission of Pin Lit Marketing focused on getting your books seen online, let's dive into why Pinterest stands out as a vibrant, evergreen marketing tool that can boost your visibility, marketability, and even your credibility.

  • Visibility that Lasts: Evergreen Content

    Pinterest isn’t like most social media platforms where content disappears within days or even hours. Pins on Pinterest have a long shelf life, often gaining traction months—or even years—after they’re initially posted. This makes Pinterest an ideal platform for book creators who want to showcase their work for the long haul. When you pin strategically, your content doesn’t just vanish; it stays relevant, drawing attention to your books over time.

    At Pin Lit Marketing, we specialize in making your content work for you, helping you utilize Pinterest's unique algorithm to consistently attract the right eyes. Our mission is to boost your book's visibility not just for a moment but for the long term.

  • It’s Not Just Pins—It’s Strategy

    Pinterest is more than just posting pretty images; it's about connecting those visuals to your audience's needs and interests. A thoughtful Pinterest strategy involves meticulous planning—optimizing pins for search, targeting the right keywords, and crafting images that stand out among millions of others. At Pin Lit Marketing, our strategy isn't just about pinning; it’s about positioning your content, so it gets seen by your target audience, drives traffic to your website, and amplifies your online presence.

    Whether you're an author with a new release or a publisher with a backlist of titles, we use SEO tactics to make your books discoverable and bring readers to you.

  • Harnessing the Power of a Visual Search Engine

    Pinterest is, at its core, a visual search engine, and that's what makes it so effective. Users come to Pinterest to search for ideas, inspiration, and answers. This presents a huge opportunity for book creators to be discovered by potential readers who are actively seeking content like yours. With a robust search engine behind the scenes, Pinterest categorizes and sorts your content in a way that helps you reach audiences interested in your genre, niche, or art style.

    Pin Lit Marketing taps into this search functionality, crafting visually compelling and optimized content that ensures your books are not only seen but also remembered.

  • Building Relationships with Your Target Audience

    Pinterest allows you to connect with a targeted, enthusiastic audience who are eager to learn, explore, and discover. For authors, publishers, and illustrators, this is a goldmine. The platform lets you highlight more than just your books—it provides an avenue to share the inspiration behind your stories, your creative process, and what makes your work unique. Pinterest also creates opportunities to drive engagement through educational content, behind-the-scenes glimpses, and links to your author blog or website.

    At Pin Lit Marketing, we help you create a visual storytelling journey that establishes online relationships, building trust and loyalty among potential buyers and readers.

  • Overcoming the Fear of Self-Promotion for Authors

    For many authors, the idea of self-promotion can feel overwhelming. Social media might seem daunting, with its fast-paced expectations and constant demands. Pinterest, however, operates differently. It’s a slower, more reflective platform that rewards thoughtful, evergreen content over viral trends. This makes it a perfect space for authors who may feel uncomfortable with traditional social media marketing.

    At Pin Lit Marketing, we guide authors to confidently share their stories without anxiety. We help clarify your goals, focus your efforts, and provide the skills needed to effectively market your books.

  • Artistry on Display for Illustrators

    For illustrators, Pinterest is an ideal platform to display your unique style. The visually driven nature of Pinterest offers endless opportunities for creativity—whether it's video pins demonstrating your artistic process, static images of your finished illustrations, or carousel pins that showcase the journey from sketch to final piece. It’s a space where your portfolio can shine, attracting both book buyers and potential collaborators.

    Pin Lit Marketing supports illustrators in crafting engaging pins that highlight the artistry behind each book, allowing for self-expression while making a mark in the children's book market.

  • Pinterest as a Hub for E-Commerce Sellers

    For those in the business of selling books, Pinterest’s demographics-targeted, interest-based promoted pins offer effective solutions for every marketing goal—be it boosting brand awareness, increasing website conversions, or even driving offline sales. With paid advertising options, Pinterest allows you to reach highly specific audiences, ensuring that your book gets in front of those who are most likely to engage.

    We understand the e-commerce side of the book world, and at Pin Lit Marketing, we create campaigns that resonate with Pinterest’s diverse and dedicated user base. It’s about matching your book with the right readers and making sure your content gets noticed.

  • Why Choose Pin Lit Marketing?

    Our passion for Pinterest keeps growing, and at Pin Lit, we are dedicated to bringing you the best strategies for Pinterest marketing. It’s not just about pins; it’s about creating a consistent, steady system that works for you. Whether you're a seasoned book creator or just starting, Pin Lit Marketing is your expert partner for skyrocketing your marketability and gaining academic credibility on Pinterest.

Ready to get your books seen online? Let’s work together to elevate your books, content, and promotions to the next level.

Contact us today, and let's start crafting your Pinterest strategy to drive traffic, grow visibility, and connect you with readers who can’t wait to discover your work!

Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Pinning Your Legacy: A Long-Lasting Strategy for Book Creators on Pinterest

I’m often asked how Pinterest differs from other social media and why book creators and sellers should consider using it. Unlike platforms where content fades within hours or days, Pinterest is built for the long haul. Think of it more as a discovery engine than a social feed—one designed for ongoing inspiration and continuity. Rather than quick interactions or fleeting likes, Pinterest offers a place where your books, guides, or illustrations can be pinned today and rediscovered months or even years down the line. For book creators, that’s a game-changer! Each piece of content becomes evergreen, continually finding new audiences whenever they’re ready.

Pinterest’s focus on visual storytelling makes it ideal for highlighting your work. Every pin offers a snapshot of the world you’ve created, whether it’s a glimpse into your book’s themes, a character’s journey, or an educational takeaway. So, why Pinterest? If you’re passionate about leaving a lasting impact, Pinterest is a natural fit—not just another social platform, but a space for your life’s work, where audiences can engage on their terms, at their pace.

Much like crafting a book, success on Pinterest requires time, refinement, and consistency. Patience is key here; think of each pin as a seed that takes time to grow. Unlike fast-paced social platforms, Pinterest’s slow-burn growth is an advantage. When you invest in creating quality pins, they don’t just disappear; they continue to work for you, reaching new audiences again and again. For book creators, this means your work has lasting power, allowing your content to find its audience naturally, on their schedule, not the platform’s.

Pinterest also rewards clarity and focus. Over time, you’ll notice which pins resonate most, giving you invaluable feedback to refine your visuals and messaging. This refinement process often reveals insights about your audience—like which themes, colors, or phrases resonate most deeply. Refining your approach on Pinterest is about aligning your brand, whether it’s a book series or artwork, with the values that best connect with your audience.

Finally, consistency is essential. Success on Pinterest isn’t about a single great pin; it’s about showing up regularly. Consistent posting keeps your content visible and builds familiarity, helping your audience know they can rely on you for inspiring or informative content. This ongoing presence builds trust and keeps you top of mind when someone is ready to explore or recommend a new book or resource. Consistency gives Pinterest its strength as a long-term marketing partner—by showing up steadily, you’re creating a lasting connection with your audience.

In conclusion, time, refinement, and consistency are the foundation for sustainable growth on Pinterest. You’re not just marketing for the moment; you’re building a presence that reflects your life’s work, ready to connect with people for years to come.

Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Tips from a Pinterest Marketer: We’re in it to win it together!

Of late, the KidLit industry has been turned on it’s head, to say the very least. The most part, promotional events are still being held online. Actually, book festival promoters, book sellers, and conference hosts have discovered that offering their programming digitally is affordable, accessible, and highly profitable. For those reasons alone, we all need to embrace the digital space as our new marketing frontier. Easier said than done for most of us, right? 

We’re used to meeting our audiences face-to-face. We rely on one-to-one conversations about our books, programming and services. We've grown to depend on the personal touch to develop a know-like-and-trust connection with kids, parents, and educators. For many of us, those opportunities are still nonexistent. Well….fiddlesticks! What are we going to do now? 

Here’s our plan. We’re going to thoughtfully lean into the digital space with cunning and zeal. To begin with, here is what we are NOT going to do. We’re not going to react in panic by repeatedly posting graphics about ourselves. Nope. Instead, we’re going to shift our thinking to an audience-centric mode.  We’ll begin this process by developing the mindset of a successful Pinterest KidLit Marketer.

  • Step One: Take yourself out of the equation.  Successful digital marketers keep their audience’s needs, wants & desires at the forefront. We must set aside our angst and explore ways to inspire, educate, encourage, entertain and entice our peeps to click through to our content. Once we land a greatly-appreciated click-though, we want to set sights on developing a relationship. There are a number of ways to achieve this goal. For now, just consider ways to edify them first. As one of my clients said, “I like that Pinterest is all about the other and not about me. It feels right.” I agree, wholeheartedly. 

  • Step Two: Give something away. Create something of value for your audience to access for free from your website. Think thoughtful trinkets. You can go grandiose by offering a multi-paged educator guide or tiny by an invitation to  register for a fifteen minute free Face Time read aloud. Since we are not able to schlep our swag at a book festival table, we have to make it digital. But most of all...we must make it fun.

  • Step Three: Stay in it to win it. As it goes with any worthwhile endeavor, establishing visibility on Pinterest requires posting consistently, whatever consistently means to you. Once a week. Twice a week. Daily. Always keep in mind , it’s not YOU that your audience is looking for. (Ouch, right?) It’s your authentically genuine messaging that will catch their eye. They're looking for  tangible ways your CONTENT, including your books, can solve a problem, answer a question, or serve as a vehicle of encouragement and/or of inspiration. 

The strategy we’re going to take is to lead with THEM in mind. Not us. We’ll work to anticipate their needs by examining ways that we can be exceedingly helpful. Showcasing book lists. How-to videos. Tips and tricks of the trade. Things like that. (Don’t worry. All of the good things you’ve done and are doing to this point will not go to waste. All those awards and accolades are important, for sure. Good for you!) 

We’ve got this. We’re in it to win it together! 

Debbie Gonzales is an author, educator and a Pinterest Management Specialist. Learn more about Deb and her many fascinating projects at debbiegonzales.com and guidesbydeb.com.


Your new audience awaits.