Unlocking the Power of Unbranded Searches on Pinterest: A Case Study with Girls with Guts

For me, the greatest benefit Pinterest offers book sellers and creators is the power of the Unbranded Search. This is where indie-published and traditionally published books, programs, and services all compete on the same level playing field. No gatekeepers, no pay-to-play barriers—just smart strategy and discoverability. Here’s what I mean.

A branded search on Pinterest happens when someone looks for content using a specific name—whether it’s a book title, author, or business. If someone searches Girls with Guts by Deb Gonzales, that’s a branded search because they already know what they’re looking for. Branded searches tend to come from people who are familiar with the book or creator.

On the other hand, an unbranded search is all about discovery. It’s when users type in keywords related to a topic—like women’s sports history for kids or Title IX books for young readers—without knowing exactly what they’ll find. That’s where the magic happens. By optimizing boards, pin titles, and descriptions with the right keywords, book creators can increase visibility and reach a much wider audience organically.

In this post, we’ll explore the strategies I’m using to help Girls with Guts—a history of the female athlete from the first Olympic Games to today, introducing the passage of Title IX—rank in unbranded searches. We’ll focus on three key thematic categories: Title IX, Women’s History, and Picture Books.

Join me as we build and optimize boards and pins using keywords pulled straight from Pinterest search terms. These are the exact words users are typing in to find books like Girls with Guts. Let’s make it easy for them to discover us—because when they’re searching, we should be there to meet them!

Understanding the Unbranded Search Strategy

When people search on Pinterest, they’re usually not looking for a specific book title—they’re looking for ideas, solutions, and inspiration. Unlike a Google search where someone might type in Girls with Guts by Deb Gonzales, a Pinterest user is more likely to search for something like books about women’s sports history, Title IX for kids, or inspiring nonfiction picture books. That’s the power of the unbranded search—it opens up opportunities for discovery, even among users who’ve never heard of your book before.

This is why it’s crucial to align content with both trending and evergreen topics. Trends—like Women’s History Month or Olympic Games tie-ins—can give content a boost, while evergreen topics—like Title IX and sports empowerment for girls—provide long-term visibility. By strategically optimizing boards, pin titles, descriptions, and board descriptions with the right keywords, we can ensure Girls with Guts appears in searches that match its themes.

To visualize this, I created a Venn Diagram highlighting the overlap between Title IX, Women’s History, and Picture Books. Each of these categories has a strong individual presence on Pinterest, but the intersection is where the real magic happens. This is where we optimize for the most highly relevant, high-traffic keywords—the ones that will help our content rank and reach the right audience.

In the next section, I’ll walk through exactly how I’m applying this strategy—building new boards, optimizing existing ones, and fine-tuning pin descriptions to tap into this unbranded search potential.

The Role of the Venn Diagram in Pinterest SEO

Pinterest success isn’t just about showing up—it’s about showing up where it counts. That’s where smart keyword strategy comes in. To build an effective Pinterest campaign for Girls with Guts, I went straight to the source: the Pinterest search bar. The words people are actually typing in? That’s what I’m using to guide this campaign.

To get a clear picture of how these search terms overlap, I created a Venn Diagram centered around the three main themes of the book:

• Title IX

• Women’s History

• Picture Book

Each of these topics has a strong presence on Pinterest, but the real sweet spot is where they intersect. That’s where Girls with Guts has the best chance of showing up in multiple search streams, reaching the right audience in all the right places.

Why Cross-Referencing Topics Boosts Discoverability

Instead of relying on just one topic, I’m blending them together to maximize reach. Here’s how that plays out:

• A teacher searching for "Women’s History Month activities for elementary school" might come across a pin featuring Girls with Guts as a classroom resource.

• A homeschooling parent looking for "sports books for girls" could land on a pin showcasing Girls with Guts alongside other inspiring nonfiction picture books.

• A coach researching "Title IX sports history" might discover the book as a fun way to introduce young athletes to the topic.

By optimizing my boards, pin descriptions, and titles with these exact search terms, I’m nudging Pinterest to say, Hey, this content is relevant—put it in front of the people searching for it!

Why SEO and Multiple Trends Matter

The best part? Once my pins get indexed by Pinterest’s algorithm, they won’t just appear in one type of search—they’ll start surfacing across multiple categories, leading to more impressions, saves, and clicks over time.

Here’s a snapshot of the exact keywords I pulled from Pinterest’s search bar—aka, the terms people are actively searching for right now:

Women’s History Month Searches

• Women’s history month activities

• Women’s history month picture books

• Women’s history month elementary school

• Women’s history month first grade

• Women’s history sports

Title IX Searches

• Title IX

• Title IX Sports

• Title IX Quotes

• History of women’s sports

Sports & Picture Book Searches

• Female sports picture books

• Sports books for girls

• Nonfiction picture books about sports

• Picture books about strong women

Because these are the actual search terms people are using, I know there’s already an audience out there looking for books like Girls with Guts. My job? Make sure they can find it.

By leaning into these unbranded searches and optimizing my Pinterest strategy accordingly, I can ensure that Girls with Guts will start showing up in their feeds and searches—ready and waiting to be discovered.

That’s the beauty of a well-researched, smartly optimized Pinterest campaign. You don’t have to chase your audience. You just have to be where they’re already looking.

Building a Women’s History Pinterest Campaign

With the insights from my Venn Diagram in hand, it was time to put them to work! The goal? To make sure Girls with Guts shows up in unbranded searches by aligning it with topics people are actively searching for. Here’s exactly how I built out my Women’s History Pinterest campaign using this strategy.

Creating Fresh Boards with Optimized Descriptions

First, I added new boards to my already well-established Pinterest platform, each carefully crafted to reflect high-traffic keywords while keeping the descriptions natural and engaging.

Here’s a look at the new boards I created:

• Title IX & The Female Athlete

• Sports Books for Kids

• Women’s History Books for Kids

• Women’s Sports History

Using the keywords pulled from my research, I wrote optimized board descriptions that seamlessly weave in high-performing search terms.

For example, here’s the new description for my Women’s History Books for Kids board:

Women’s History Books for Kids honors trailblazing women who changed the world, from athletes to activists. Featuring nonfiction books about women, famous women in history, and inspiring stories like GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS, this board highlights books that celebrate courage, resilience, and progress. Perfect for classrooms, libraries, and young readers. Explore more at debbiegonzales.com.

See what I did there? I sprinkled in unbranded search terms like nonfiction books about women, famous women in history, and inspiring stories while keeping it conversational and engaging. Pinterest loves this type of natural keyword integration.

Refreshing an Older Board for Better Visibility

I didn’t stop at creating new boards—I also refreshed an old one. Back in 2018, I created a Women’s History Month board. Instead of letting it sit untouched, I updated its description to make it more relevant for today’s search trends.

Here’s the new description for that board:

Women’s History Month is a time to honor the trailblazing women who changed history—on the field, in the classroom, and beyond. Celebrate famous women in history with women’s history books for kids, including GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS, a powerful look at the history of female athletes and the impact of Title IX sports. Perfect for classrooms, libraries, and young readers. Explore more at debbiegonzales.com.

By refreshing the messaging, I’m helping Pinterest recognize this board as fresh content again. It’s like teaching an old dog some new tricks—only this time, the "dog" is a well-aged Pinterest board, and the trick is better indexing for modern search terms.

Repurposing Pins with a Keyword Boost

Next, I took some of the gorgeous pins designed by my trusty partner in crime, Taylor Gonzales, and gave them a little SEO makeover. Instead of starting from scratch, I embellished and repurposed a handful of existing pins by:

• Adding unbranded search terms directly to the pin graphics.

• Incorporating those same terms into the pin titles and descriptions.

This keeps the content fresh while making it easier for Pinterest to recognize and rank it.

Example of an Optimized Pin Title & Description

Take a look at one of the pin titles and descriptions we’re using in this campaign. Can you spot the unbranded search terms?

• Pin Title: Women’s History Month Activities: Celebrate Trailblazing Female Athletes

• Pin Description: Looking for Women’s History Month activities for school? GIRLS WITH GUTS: THE ROAD TO BREAKING BARRIERS AND BASHING RECORDS is the perfect Women’s History Month picture book to inspire students! This engaging nonfiction picture book about sports teaches kids about Title IX sports, the history of women's sports, and famous women in history who changed the game. A must-have for Women’s History Month elementary lessons! Learn more at debbiegonzales.com.

Notice anything? Some search terms are repeated—on purpose! Just like we sometimes need a reminder, so does Pinterest. Repeating key phrases naturally in different parts of a campaign reinforces their relevance, helping Pinterest index the content more effectively.

By strategically creating new boards, optimizing old ones, and repurposing pins with fresh SEO, I’m making it easy for Pinterest to recognize, rank, and showcase this content. And the best part? Once these pins start gaining traction, they’ll continue working long after I hit publish. That’s the power of Pinterest SEO done right.

Wrapping It Up: The Lasting Power of Unbranded Searches

Relaunching Girls with Guts—a book that originally hit shelves in 2019—has only reaffirmed what I already knew: Pinterest is an evergreen powerhouse for book marketing. Unlike fleeting social media trends, Pinterest content grows in value over time, continuously reaching new audiences through unbranded searches. And that’s the real magic.

But this campaign isn’t just about one book—it’s proof that any book, no matter when it was published, can find its place and its people on Pinterest.

I’m passionate about helping books do exactly that. Whether it’s through full Pinterest management or working alongside authors and publishers to build a strategy that fits, I believe every book deserves a long, visible, and thriving presence on the platform.

If you’re curious about how Pinterest can work for you, let’s explore the possibilities together. But more than anything, I hope this post inspires you to see what’s possible when you lean into unbranded searches, smart SEO, and the long game of discoverability.

Let’s make sure your book finds its audience—on Pinterest and beyond.

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Evergreen Pin Power in Action: A Case Study

We hear the term “evergreen” tossed around a lot when it comes to promoting books, programs, and services on Pinterest. It sounds important—maybe even a little exciting—but what does it really mean for authors like us? How does evergreen marketing actually work, and why is it such a game-changer?

For me, the idea of evergreen marketing is THE reason authors should consider building a vibrant presence on Pinterest. Every time we at Pin Lit create fresh campaigns for our clients, we approach them with the goal of crafting a lasting, evergreen presence, using their content as the foundation. This process takes consistency, creativity, and a solid strategy—but trust me, the effort is absolutely worth it. Let me show you what I mean.

Currently, we’re partnering with a client to build a pre-publication platform for an exciting new nonfiction baseball book titled OUT OF THE MOUTH OF BABE, set to release four months from now. The first step any savvy Pinterest marketer takes when introducing a new release is to establish fresh boards inspired by the themes, topics, and main ideas represented in the book.

When creating board titles, it’s best to use search terms your target audience is likely to type when looking for content. For this project, we’ve chosen titles like US Biography Books, Baseball Books, and 1900s American Baseball History Books. These targeted terms ensure the book connects with its ideal readers from the start.

Once the board is created on Pinterest, the next step is to “optimize the board.” To do this, simply type the board title into the search bar and hit Enter. If the title resonates well with Pinterest’s search algorithm, the screen—or “feed”—will fill with pins that share a common thread.

Here’s where it gets exciting: the pins that appear at the very top of the feed are the highest-ranking ones for that topic. Think of them as the gold stars of the group—pins that are performing well and aligning perfectly with your board’s focus.

Once Pinterest displays the pins it thinks best match the search, the next step is to add 20 to 30 of the most relevant pins to the fresh board. This process serves two important purposes: it helps Pinterest understand how to index the author’s new content within the board, and it gives those high-ranking pins a little extra love by repinning them. Win-win!

While optimizing fresh boards for OUT OF THE MOUTH OF BABE, I was thrilled to see a pin for a previous client rank as a high-performer in the search results. The best part? This pin, promoting her nonfiction picture book biography about Yogi Berra, was originally posted back in July of 2021! That pin is over three years old and it’s still going strong!

This is evergreen marketing in action. That pin—and all the others we created to promote her books—will continue to work for her as long as she maintains a presence on the platform.

This is the magic of evergreen marketing on Pinterest: it’s not just about creating content; it’s about building a presence that keeps working for you over time. Whether it’s a new release or a beloved backlist title, Pinterest has the power to connect your books, programs, and services with readers long after the initial campaign.

So, what’s stopping you? Start planting those evergreen pins today and watch your efforts grow!

Ready to explore how Pinterest can work for you? Let’s connect and make it happen.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

The Seasonal “U” and You: Using the Pinterest Trend Tool

I’m writing this post during the last week of November. Every free minute that I have of late has been absorbed by planning for the holidays. I’ve been busy buying gifts, ordering cards, planning meals, organizing travel plans, decorating the house – outside and inside. This flurry of activity typically lasts until mid-December when life returns to its regular rhythm.

The same is true for Pinterest users at this time of year. Our beloved teachers, school librarians, and homeschooling parents are buzzing at the same pace I am, while somehow managing the educational needs of their classrooms and kids. The Trends tool shows that currently they are coming to Pinterest in search of Thanksgiving recipes, Christmas tree ideas, and turkey disguise projects (Who would’ve known?). Trends also show that by the end of December, parents and educators will resume their Pinterest search activities in a more predictable way. 

If you’ve noticed a dip in engagement on your non-seasonal pins lately, don’t worry—you’re not alone. This is part of what marketers call the Seasonal “U,” a predictable dip and rise in Pinterest activity tied to shifting search habits around the holidays. While these holiday search trends reflect the joy of the season, it’s hard on those of us who are marketing educationally sound material. 

The good news? This dip is only temporary. For those of us producing high-quality, evergreen content, the Seasonal “U” is just a brief lull before activity picks up again. But don’t just take my word for it—let me show you exactly how this works with some examples below.

To illustrate the fall and rise of evergreen content on Pinterest, let’s have some fun with the Trend Tool, a feature that provides insights into trending topics, keywords, and interests on the platform. It allows users to explore what people are searching for and engaging with over time, offering data on seasonal trends, popular searches, and audience behaviors. 

The Trend Tool is great for analyzing how specific keywords or topics perform over a selected time period, showcasing their popularity and seasonality. A really fun thing to do with the Trend Tool is to compare several search terms in efforts to observe patterns and trends over time – The Seasonal “U”! 

For our purposes, let’s take a closer look at the search trend for the phrase “nature activities for kids”—a keyword we often rely on when optimizing nonfiction content about trees, oceans, weather, animal habitats, and conservation topics. The Trend Tool graph below provides a snapshot of how this term has performed over the past year.

Here’s how to read it: the solid orange line shows how “nature activities for kids” has trended historically, while the dashed lines and shaded area to the right represent Pinterest’s predictions for future growth. At the time of writing, we’re at a dip in the curve—a low point—but look closely. By mid-December, this topic is predicted to climb substantially.

This pattern, my friend, is an example of the Seasonal “U.” We’re currently in the valley, but the trend is poised to rise again soon. It’s a natural ebb and flow that’s a key part of planning content on Pinterest.

While we’re at it, let’s test something. Let’s compare several topics to see if there is a predictable Seasonal U pattern of some sort happening. Let’s try the phrases “math games,” “5th grade science fair projects ideas”, “kindergarten science experiments”, and “nature activities for kids” – all of which are subjects for evergreen content on the platform.

Take a look at the graphic below. Notice how the solid lines representing evergreen content seem to zigzag all over the place—it’s a bit chaotic, right? But here’s the cool part: all the dashed lines on the left dip around December 24 and then rise together in perfect synchronicity afterward. This, my friend, is the essence of the Seasonal "U" in action. The December dip marks the natural low point before interest steadily climbs, building momentum and surging upward as engagement increases. It’s a reliable pattern that shows us when to anticipate—and capitalize on—the rise.

As we’ve seen with the Seasonal "U," dips like this are temporary and simply part of the natural cycle on Pinterest. These moments may seem quiet, but they’re actually the perfect time to double down on your efforts. Use the dip as an opportunity to create and post high-quality, relevant content. When the "U" rises—and it always does—your content will be ready, indexed, and primed for success.

Remember, Pinterest is a long game. Growth takes patience and persistence, but the rewards are worth it. Your content has value, and it will gain traction as you stay consistent. Keep pinning, stay visible, and lean into the trends that align with your goals. Consider refreshing and repurposing older pins to match seasonal themes—it’s a smart way to keep your pin library working for you.

Finally, keep experimenting and learning. Every pin you post, every tweak you make, and every trend you embrace brings you closer to your audience. Trust the process, and don’t hesitate to explore new strategies. I’ll be here to guide you along the way with more tips and insights in future posts.

Stay consistent, stay creative, and remember—your content is resilient. The climb back up the "U" is coming, and your efforts will shine when it does. You’ve got this!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Pinning Your Legacy: A Long-Lasting Strategy for Book Creators on Pinterest

I’m often asked how Pinterest differs from other social media and why book creators and sellers should consider using it. Unlike platforms where content fades within hours or days, Pinterest is built for the long haul. Think of it more as a discovery engine than a social feed—one designed for ongoing inspiration and continuity. Rather than quick interactions or fleeting likes, Pinterest offers a place where your books, guides, or illustrations can be pinned today and rediscovered months or even years down the line. For book creators, that’s a game-changer! Each piece of content becomes evergreen, continually finding new audiences whenever they’re ready.

Pinterest’s focus on visual storytelling makes it ideal for highlighting your work. Every pin offers a snapshot of the world you’ve created, whether it’s a glimpse into your book’s themes, a character’s journey, or an educational takeaway. So, why Pinterest? If you’re passionate about leaving a lasting impact, Pinterest is a natural fit—not just another social platform, but a space for your life’s work, where audiences can engage on their terms, at their pace.

Much like crafting a book, success on Pinterest requires time, refinement, and consistency. Patience is key here; think of each pin as a seed that takes time to grow. Unlike fast-paced social platforms, Pinterest’s slow-burn growth is an advantage. When you invest in creating quality pins, they don’t just disappear; they continue to work for you, reaching new audiences again and again. For book creators, this means your work has lasting power, allowing your content to find its audience naturally, on their schedule, not the platform’s.

Pinterest also rewards clarity and focus. Over time, you’ll notice which pins resonate most, giving you invaluable feedback to refine your visuals and messaging. This refinement process often reveals insights about your audience—like which themes, colors, or phrases resonate most deeply. Refining your approach on Pinterest is about aligning your brand, whether it’s a book series or artwork, with the values that best connect with your audience.

Finally, consistency is essential. Success on Pinterest isn’t about a single great pin; it’s about showing up regularly. Consistent posting keeps your content visible and builds familiarity, helping your audience know they can rely on you for inspiring or informative content. This ongoing presence builds trust and keeps you top of mind when someone is ready to explore or recommend a new book or resource. Consistency gives Pinterest its strength as a long-term marketing partner—by showing up steadily, you’re creating a lasting connection with your audience.

In conclusion, time, refinement, and consistency are the foundation for sustainable growth on Pinterest. You’re not just marketing for the moment; you’re building a presence that reflects your life’s work, ready to connect with people for years to come.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Unlocking Pinterest Success: How the Right Keywords Open the Door to Visibility

The word “keyword” is a powerful little compound word, combining the words "key" and "word," where "key" refers to something important or crucial, and "word" refers to a term or expression. Together, "keyword" refers to an important or significant word – especially when it comes to developing an evergreen presence on Pinterest.

A physical key is a tool designed to unlock a door, gate, or lock. It provides access to a specific place or resource that would otherwise be closed off. Without the right key, you're stuck on the outside, unable to reach what lies behind the lock.

Similarly, a keyword in SEO is a tool designed to unlock visibility on search engines, helping users access specific content, services, or information. Without the right keyword, a website can be like a hidden treasure behind a locked door—hard for potential users to discover.

When you use a physical key, you simply turn it, and the door opens, letting you step inside and explore what's waiting for you. This process creates a literal connection between the locked area and the outside world.

In the digital world, using the right keyword is like turning the key in a lock, opening the “door” to your content. By unlocking visibility, the keyword helps connect potential visitors (searchers) to your site, facilitating engagement and interaction.

SEO keywords act as the foundation of your Pinterest strategy. By weaving these powerful words into your pin titles, descriptions, and board names, you keep your content front and center, making it easy for the right audience to find and engage with what you offer.

Both keys and keywords unlock important things: keys provide physical access to spaces, while keywords unlock opportunities for connection and visibility in the digital space. In both cases, finding the right match—whether it’s a specific key or a targeted keyword—is crucial to opening up possibilities, connecting people, and revealing what’s inside.

Are you ready to unlock your Pinterest potential and make sure your books, presentations, and products reach the perfect audience? If so, I’ve got something for you – The Pin Lit Keyword Toolkit, your free resource that empowers authors, illustrators, and book sellers to build a targeted, SEO-driven Pinterest presence. With the right keywords, you'll open the door to visibility, connection, and sales!

Step into the next level of your Pinterest strategy with The Pin Lit Keyword Toolkit! Inside, you’ll discover the essential tools to elevate your SEO approach. From pin titles to descriptions and board names, these resources will help you crack the code to greater visibility and ensure your content catches the eye of the right audience. Here's what you'll find inside:

• The Jargon Junction – A Glossary of Terms:
  This simple glossary breaks down digital marketing terminology. Its SEO lingo made easy, so you can focus on pinning with purpose.

• Locking In Your Messages with Keyword Clusters:
  Master keyword clusters to ensure your content is seen by the right audience. This section teaches you how to group related keywords, so your pins and boards show up in more relevant searches, boosting visibility and engagement.

• Pinspiration Showcase:
  Looking for creative inspiration? In this section, you’ll find real-life examples of pin titles, descriptions, and board names that successfully use SEO. These examples will spark ideas and provide practical tips to help your content stand out and get discovered by the right audience.

• Your DIY Pin Crafting Blueprint:
  Put your new skills to work with a simple, actionable guide to optimizing boards and pins to perform. Learn how to seamlessly incorporate SEO keywords into beautiful, high-traffic pins that attract the audience you're targeting.

Just like a key opens a door, the right keywords unlock opportunities for connection and visibility online. Whether it's finding the perfect key or using the right keyword, it’s all about making those important connections and showing what you have to offer. With The Pin Lit Keyword Toolkit, you'll have everything you need to boost your Pinterest strategy and reach the right audience. Grab your free toolkit today and start opening doors to more visibility and success!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Beyond the Launch: Evergreen Marketing with Pinterest

Book launches are festive celebrations of a book’s journey into the hands of its readers. Oftentimes authors dedicate launches to express gratitude to those who have supported them along their publishing journey. The best book launches involve considerable planning and coordination. Venues are secured. Bookmarks and giveaways are purchased. Cakes are frosted, PowerPoint presentations are perfected. The experience can be exhilarating, invigorating, demanding, and – sadly – short lived. Keeping the momentum moving requires diligence, planning, and strategy. 

 Pinterest can help. Here’s how.

 At Pin Lit, we rely heavily on the Trends Tool, which tracks trending content on Pinterest. This tool guides our strategy to align client content with broad-based, current interests. The Trends Tool informs the general messaging gleaned from resources like educator guides, coloring sheets, and promotional materials, create book lists on related topics, and analyze themes in their book's storyline.

Another critical function of the Pinterest interface is the Search Bar, found in the upper right corner of a Pinterest platform. While the Search Bar functions much like a Google search, the information it generates is much more specific than that of the Trends Tool. With it, we can discover the exact terms a client’s potential audience is searching for. This broad and narrow approach to discovering marketing opportunities to enhance a book’s visibility way beyond its launch date.

 Meet Claire Noland, whose charming picture book RAVEN’S GIFT: A FEATHERED FLIGHT OF FAITH launched in early October. The story is inspired by a legend demonstrating determination, perseverance, hope, and faith. In it, a group of biblical birds come together to honor the birth of Jesus. Typically, Christmas stories have a short shelf life. However, RAVEN’S GIFT is more than your average Christmas story, one that can live beyond its launch window. The Pinterest Trends Tool and Search Bar will guide us along the way.

 First of all, let’s see what the Trends Tool tells us about the sales window for Christmas stories. Notice, on the right side of the graph above, that Pinterest users have begun searching the terms “a Christmas Story” and “Christmas Story” in October, about the same time that RAVEN’S GIFT was launched. Moving to the left, we can see that these terms peak on December 27th, and then crash hard after that. Bah! Hum bug! Not to worry, though. The good news is that, due to the evergreen nature of Pinterest marketing, RAVEN’S GIFT will begin ranking in search again by next October. That’s nice, but we want RAVEN’S GIFT to get attention beyond December 27, 2023. Right? Back to the Trends Tool we go.

 In analyzing another layer of the RAVEN’S GIFT, we discover that Claire explores the important roles that birds hold in the Bible. Not only do birds have a lot of symbolic and metaphorical importance to the story, but this feathery subplot is also just what we need to make RAVEN’S GIFT’S marketing message fly all year long. Returning to the Trends Tool, we notice above that the term “birds” pulls up a trend line that remains between 60 and 100 over the span of the entire year. Yes! The keyword “birds” is a hot topic, one that we can incorporate in all of our campaigns. 

 Then, to take this further, let’s go to the Search Bar to get even more specific information about RAVEN’S GIFT messaging. Remember Claire's birds are part of a biblical theme. Notice above that the term “bible birds” in the Search Bar unveils a juicy list of topic ideas and keywords, providing us with great guidance in establishing an evergreen presence on Pinterest throughout the year. We now have the information we need to breathe life into RAVEN’S GIFT long after the holiday season has passed. You might say that Pinterest is the gift that keeps on giving!

Keywords gleaned by accessing the Search Bar are terms actual Pinterest users have searched for. This means that Claire has an audience looking for information, inspiration, education, and ideas to create projects centered around birds in the bible. Claire, being the creative marketer that she is, can create book lists, clever downloads, and nifty blog posts about the bible birds she’s showcased in RAVEN’S GIFT. And you’d better believe that we at Pin Lit will do all that we can to elevate her message with graphics, context, and gusto!

 This type of strategic analysis can be repeated with about any topic under the sun. By allowing the Trends Tool and the Search Bar to guide our exploration of a book’s themes, characters, plots, and subplots, we can collaborate with clients to discover keyword strategies to highlight their books, programs, and services for as long as they’d like. 

How about you? What themes and topics would you like to explore? We encourage you to pull up the Trends Tool and the Search Bar and see what delights await.

To learn more about ways that we at Pin Lit Marketing might help you develop an evergreen presence on Pinterest, schedule a Fit Call with Deb today. 

Pinterest is the Library. Instagram is the Bar.

I discovered an audio/video Idea pin by Simple Pin Media (One of my industry go-to gurus.) I want to share with you. Not only are the graphics compelling and the audio elements super cool, I love the message. Pinterest is the library. Instagram is the bar. That says it all.

Think about the purpose of each of these social settings. A great bar is noisy by design. It’s loaded with laughter and libations. Flat screen TV’s blaring. Glasses clinking. The gang’s all here! It’s the place where everybody knows your name, right?

The library is more focused, quiet, and deliberate. I go to the library when I have a specific need. Something I want to learn about. I’m on the hunt for an answer when I step through those doors. I’m in slow-mo research mode and no one better get in my way.

Books, videos, and programming offers in the library have all been carefully curated. Every item is intentionally categorized for easy access, many of which have been living on the shelves for ages! Whether I’m searching for a title, a topic of interest, an author, illustrator, or publisher, all I must do is type in a few keywords into the reference computer. And…BOOM! Question answered. Now I’m ready to take some action.

Pinterest users are researchers . They’re browzers, planners, and collectors. They take their sweet time when deciding to purchase. That’s all right. We know that, with each pin we create, we’re investing in carefully curated compelling content. Like those dusty shelves in the library, our books, videos, and programming opportunities live as evergreen content on the platform forever!

I’ve said it before, and I’ll say it again. Pinterest is a long game. But with consistency, strategy, and quality content, we'll come out winners.

I’ll drink to that. How about you?