Pinning Your Legacy: A Long-Lasting Strategy for Book Creators on Pinterest

I’m often asked how Pinterest differs from other social media and why book creators and sellers should consider using it. Unlike platforms where content fades within hours or days, Pinterest is built for the long haul. Think of it more as a discovery engine than a social feed—one designed for ongoing inspiration and continuity. Rather than quick interactions or fleeting likes, Pinterest offers a place where your books, guides, or illustrations can be pinned today and rediscovered months or even years down the line. For book creators, that’s a game-changer! Each piece of content becomes evergreen, continually finding new audiences whenever they’re ready.

Pinterest’s focus on visual storytelling makes it ideal for highlighting your work. Every pin offers a snapshot of the world you’ve created, whether it’s a glimpse into your book’s themes, a character’s journey, or an educational takeaway. So, why Pinterest? If you’re passionate about leaving a lasting impact, Pinterest is a natural fit—not just another social platform, but a space for your life’s work, where audiences can engage on their terms, at their pace.

Much like crafting a book, success on Pinterest requires time, refinement, and consistency. Patience is key here; think of each pin as a seed that takes time to grow. Unlike fast-paced social platforms, Pinterest’s slow-burn growth is an advantage. When you invest in creating quality pins, they don’t just disappear; they continue to work for you, reaching new audiences again and again. For book creators, this means your work has lasting power, allowing your content to find its audience naturally, on their schedule, not the platform’s.

Pinterest also rewards clarity and focus. Over time, you’ll notice which pins resonate most, giving you invaluable feedback to refine your visuals and messaging. This refinement process often reveals insights about your audience—like which themes, colors, or phrases resonate most deeply. Refining your approach on Pinterest is about aligning your brand, whether it’s a book series or artwork, with the values that best connect with your audience.

Finally, consistency is essential. Success on Pinterest isn’t about a single great pin; it’s about showing up regularly. Consistent posting keeps your content visible and builds familiarity, helping your audience know they can rely on you for inspiring or informative content. This ongoing presence builds trust and keeps you top of mind when someone is ready to explore or recommend a new book or resource. Consistency gives Pinterest its strength as a long-term marketing partner—by showing up steadily, you’re creating a lasting connection with your audience.

In conclusion, time, refinement, and consistency are the foundation for sustainable growth on Pinterest. You’re not just marketing for the moment; you’re building a presence that reflects your life’s work, ready to connect with people for years to come.

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Unlocking Pinterest Success: How the Right Keywords Open the Door to Visibility

The word “keyword” is a powerful little compound word, combining the words "key" and "word," where "key" refers to something important or crucial, and "word" refers to a term or expression. Together, "keyword" refers to an important or significant word – especially when it comes to developing an evergreen presence on Pinterest.

A physical key is a tool designed to unlock a door, gate, or lock. It provides access to a specific place or resource that would otherwise be closed off. Without the right key, you're stuck on the outside, unable to reach what lies behind the lock.

Similarly, a keyword in SEO is a tool designed to unlock visibility on search engines, helping users access specific content, services, or information. Without the right keyword, a website can be like a hidden treasure behind a locked door—hard for potential users to discover.

When you use a physical key, you simply turn it, and the door opens, letting you step inside and explore what's waiting for you. This process creates a literal connection between the locked area and the outside world.

In the digital world, using the right keyword is like turning the key in a lock, opening the “door” to your content. By unlocking visibility, the keyword helps connect potential visitors (searchers) to your site, facilitating engagement and interaction.

SEO keywords act as the foundation of your Pinterest strategy. By weaving these powerful words into your pin titles, descriptions, and board names, you keep your content front and center, making it easy for the right audience to find and engage with what you offer.

Both keys and keywords unlock important things: keys provide physical access to spaces, while keywords unlock opportunities for connection and visibility in the digital space. In both cases, finding the right match—whether it’s a specific key or a targeted keyword—is crucial to opening up possibilities, connecting people, and revealing what’s inside.

Are you ready to unlock your Pinterest potential and make sure your books, presentations, and products reach the perfect audience? If so, I’ve got something for you – The Pin Lit Keyword Toolkit, your free resource that empowers authors, illustrators, and book sellers to build a targeted, SEO-driven Pinterest presence. With the right keywords, you'll open the door to visibility, connection, and sales!

Step into the next level of your Pinterest strategy with The Pin Lit Keyword Toolkit! Inside, you’ll discover the essential tools to elevate your SEO approach. From pin titles to descriptions and board names, these resources will help you crack the code to greater visibility and ensure your content catches the eye of the right audience. Here's what you'll find inside:

• The Jargon Junction – A Glossary of Terms:
  This simple glossary breaks down digital marketing terminology. Its SEO lingo made easy, so you can focus on pinning with purpose.

• Locking In Your Messages with Keyword Clusters:
  Master keyword clusters to ensure your content is seen by the right audience. This section teaches you how to group related keywords, so your pins and boards show up in more relevant searches, boosting visibility and engagement.

• Pinspiration Showcase:
  Looking for creative inspiration? In this section, you’ll find real-life examples of pin titles, descriptions, and board names that successfully use SEO. These examples will spark ideas and provide practical tips to help your content stand out and get discovered by the right audience.

• Your DIY Pin Crafting Blueprint:
  Put your new skills to work with a simple, actionable guide to optimizing boards and pins to perform. Learn how to seamlessly incorporate SEO keywords into beautiful, high-traffic pins that attract the audience you're targeting.

Just like a key opens a door, the right keywords unlock opportunities for connection and visibility online. Whether it's finding the perfect key or using the right keyword, it’s all about making those important connections and showing what you have to offer. With The Pin Lit Keyword Toolkit, you'll have everything you need to boost your Pinterest strategy and reach the right audience. Grab your free toolkit today and start opening doors to more visibility and success!

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Pin Lit Marketing is the premier Pinterest strategist for books, blending literary insight with unmatched expertise in captivating young readers. Your new audience awaits! Sign up for a Fit Call today!

Beyond the Launch: Evergreen Marketing with Pinterest

Book launches are festive celebrations of a book’s journey into the hands of its readers. Oftentimes authors dedicate launches to express gratitude to those who have supported them along their publishing journey. The best book launches involve considerable planning and coordination. Venues are secured. Bookmarks and giveaways are purchased. Cakes are frosted, PowerPoint presentations are perfected. The experience can be exhilarating, invigorating, demanding, and – sadly – short lived. Keeping the momentum moving requires diligence, planning, and strategy. 

 Pinterest can help. Here’s how.

 At Pin Lit, we rely heavily on the Trends Tool, which tracks trending content on Pinterest. This tool guides our strategy to align client content with broad-based, current interests. The Trends Tool informs the general messaging gleaned from resources like educator guides, coloring sheets, and promotional materials, create book lists on related topics, and analyze themes in their book's storyline.

Another critical function of the Pinterest interface is the Search Bar, found in the upper right corner of a Pinterest platform. While the Search Bar functions much like a Google search, the information it generates is much more specific than that of the Trends Tool. With it, we can discover the exact terms a client’s potential audience is searching for. This broad and narrow approach to discovering marketing opportunities to enhance a book’s visibility way beyond its launch date.

 Meet Claire Noland, whose charming picture book RAVEN’S GIFT: A FEATHERED FLIGHT OF FAITH launched in early October. The story is inspired by a legend demonstrating determination, perseverance, hope, and faith. In it, a group of biblical birds come together to honor the birth of Jesus. Typically, Christmas stories have a short shelf life. However, RAVEN’S GIFT is more than your average Christmas story, one that can live beyond its launch window. The Pinterest Trends Tool and Search Bar will guide us along the way.

 First of all, let’s see what the Trends Tool tells us about the sales window for Christmas stories. Notice, on the right side of the graph above, that Pinterest users have begun searching the terms “a Christmas Story” and “Christmas Story” in October, about the same time that RAVEN’S GIFT was launched. Moving to the left, we can see that these terms peak on December 27th, and then crash hard after that. Bah! Hum bug! Not to worry, though. The good news is that, due to the evergreen nature of Pinterest marketing, RAVEN’S GIFT will begin ranking in search again by next October. That’s nice, but we want RAVEN’S GIFT to get attention beyond December 27, 2023. Right? Back to the Trends Tool we go.

 In analyzing another layer of the RAVEN’S GIFT, we discover that Claire explores the important roles that birds hold in the Bible. Not only do birds have a lot of symbolic and metaphorical importance to the story, but this feathery subplot is also just what we need to make RAVEN’S GIFT’S marketing message fly all year long. Returning to the Trends Tool, we notice above that the term “birds” pulls up a trend line that remains between 60 and 100 over the span of the entire year. Yes! The keyword “birds” is a hot topic, one that we can incorporate in all of our campaigns. 

 Then, to take this further, let’s go to the Search Bar to get even more specific information about RAVEN’S GIFT messaging. Remember Claire's birds are part of a biblical theme. Notice above that the term “bible birds” in the Search Bar unveils a juicy list of topic ideas and keywords, providing us with great guidance in establishing an evergreen presence on Pinterest throughout the year. We now have the information we need to breathe life into RAVEN’S GIFT long after the holiday season has passed. You might say that Pinterest is the gift that keeps on giving!

Keywords gleaned by accessing the Search Bar are terms actual Pinterest users have searched for. This means that Claire has an audience looking for information, inspiration, education, and ideas to create projects centered around birds in the bible. Claire, being the creative marketer that she is, can create book lists, clever downloads, and nifty blog posts about the bible birds she’s showcased in RAVEN’S GIFT. And you’d better believe that we at Pin Lit will do all that we can to elevate her message with graphics, context, and gusto!

 This type of strategic analysis can be repeated with about any topic under the sun. By allowing the Trends Tool and the Search Bar to guide our exploration of a book’s themes, characters, plots, and subplots, we can collaborate with clients to discover keyword strategies to highlight their books, programs, and services for as long as they’d like. 

How about you? What themes and topics would you like to explore? We encourage you to pull up the Trends Tool and the Search Bar and see what delights await.

To learn more about ways that we at Pin Lit Marketing might help you develop an evergreen presence on Pinterest, schedule a Fit Call with Deb today. 

Pinterest is the Library. Instagram is the Bar.

I discovered an audio/video Idea pin by Simple Pin Media (One of my industry go-to gurus.) I want to share with you. Not only are the graphics compelling and the audio elements super cool, I love the message. Pinterest is the library. Instagram is the bar. That says it all.

Think about the purpose of each of these social settings. A great bar is noisy by design. It’s loaded with laughter and libations. Flat screen TV’s blaring. Glasses clinking. The gang’s all here! It’s the place where everybody knows your name, right?

The library is more focused, quiet, and deliberate. I go to the library when I have a specific need. Something I want to learn about. I’m on the hunt for an answer when I step through those doors. I’m in slow-mo research mode and no one better get in my way.

Books, videos, and programming offers in the library have all been carefully curated. Every item is intentionally categorized for easy access, many of which have been living on the shelves for ages! Whether I’m searching for a title, a topic of interest, an author, illustrator, or publisher, all I must do is type in a few keywords into the reference computer. And…BOOM! Question answered. Now I’m ready to take some action.

Pinterest users are researchers . They’re browzers, planners, and collectors. They take their sweet time when deciding to purchase. That’s all right. We know that, with each pin we create, we’re investing in carefully curated compelling content. Like those dusty shelves in the library, our books, videos, and programming opportunities live as evergreen content on the platform forever!

I’ve said it before, and I’ll say it again. Pinterest is a long game. But with consistency, strategy, and quality content, we'll come out winners.

I’ll drink to that. How about you?